Author - lmwsadmin

Personal Name SEO for Personal Branding & Job Search

Future-Proof Your Personal Name SEO for Personal Branding & Job Search

Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. And, so should you always use the proper resume name for personal name SEO (search engine optimization). As the first step in developing a strategy for personal name SEO, I wrote about how to complete a personal name SEO audit to determine the best resume name to use for personal branding and job search. The second step [...]

How Ethereum Will Help Entrepreneurs Everywhere

Every day, it seems, there is a new technology promising to revolutionize the world. The public has been promised so many life-altering products and systems that our eyes glaze over when we see the terms “radical” or “revolutionary” in technological expositions. After all, our lives have already been rocked by the Internet and social media networks. But today a new opportunity is on the horizon—one that challenges perceptions of centralization, transparency, transactions and development. is an open-source platform that [...]

Facebook will lease its first San Francisco office, for Instagram

Facebook is finally getting an office space in San Francisco, and is currently considering several different locations, one of which will house up to 100 Instagram employees, an industry source familiar with the lease plan confirmed to TechCrunch. Earlier today, reported Facebook is in talks for a space at 181 Fremont in the South Of Market district — a 70-story tower that won’t open until early next year. Our source confirmed this is one of the buildings Facebook [...]

See the winners from the Branded Shorts film festival in Tokyo | News

A stubborn holdout of the celebrity-focused TV commercial, Japan is gradually waking up to the possibilities of online video content. Branded Shorts, a two-day festival that takes place in Tokyo, aims to spur things along by showcasing and awarding some of the best work from Japan and abroad. On 7 June, two winners were announced for 2017: For Japan, ‘The World is One’ by Toyota; and internationally, ‘Notes’ for Take Note, a Canadian stationary retailer. The brands are at [...]

Selling Products Online?

Imagine going to Target, filling your cart with products, then ditching it by the door and walking out empty-handed. That’s what ecommerce shoppers do more often than not. Unfortunately for Internet merchants, most are Looky Lous who never actually buy what they put in their carts. This year alone, online shopping cart ditchers will bail on some $4 trillion dollars worth of potential purchases. The proof is in the virtual wasteland of deserted online shopping carts. A staggering [...]

The Holy Grail of Marketing

The Holy Grail of Marketing

People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.– Mark Zuckerberg, Founder and CEO, Facebook The goal of referral marketing is simple: To harness the power of authentic word-of-mouth to drive a steady stream of high-quality referrals to your business (and grow revenue as a result). Executing against that goal, however, is a little bit more complicated. For referral marketing to work, you need to have a [...]

starting an ecommerce business

The Top 5 Reasons You Should Start an Ecommerce Business

Whether you’re a bootstrapper or an investor with a bit of extra money to start a new enterprise, ecommerce is a great field to get into, especially today. Even as a beginner in ecommerce, the tools and resources are all laid out for you. All you need is a strong work ethic and a desire to succeed. Here are five reasons to start an ecommerce business now. 1. Worldwide, ecommerce is expected to grow by as much as 13 to 25 [...]