Author - lmwsadmin

digital marketing

5 Questions to Improve Your Digital Marketing

Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working. Those quickest to identify the latest developments and implement them in their digital marketing strategies have the strongest potential to convert their vision into a real brand. Ask these five questions to overcome your digital marketing challenges: 1. What is your [...]

Snapchat, Instagram, and the Rise of Video and UGC Marketing

We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up to par yet. The put out by Duke University’s Fuqua School of Business and the American Marketing Association found as many as 59.9 percent of respondents don’t believe that their firms’ social media marketing [...]

Spotting sockpuppets with science

If you’ve ever ventured into the comment section of a website or spent any time on forums or social media, you’ve probably encountered sockpuppets, fake accounts controlled by a single person — though it’s possible you didn’t know it at the time. New research may help ID these overeager commentators automatically, which is good news for engendering sane discussion across the web. Srijan Kumar from the University of Maryland led a team in statistically analyzing everything about sockpuppet accounts, [...]

Which is the Right Way to Sell Your Business?

Selling a business with a fishing rod is like casting a line, dropping the lure, and waiting. In the real world, this involves confidentially marketing your business for sale using various media: online media, trade publications, newspapers, and others. This is a passive approach, in which you place the advertisement, then sit and wait (visualize your average fisherman patiently waiting). When fishing, you typically do not know who is going to bite the bait — it could be a [...]

Who are the final 50 in our China Digital A-List 2017? | Advertising

From an upstart helping his agency find a marketing footing in the e-sports category to a veteran who was a contributing architect to the industry’s inception, this year’s just published China Digital A-List represents the leaders of China’s digital scene from past to present. This members of the cohort share a collective memory of the birth of new industries, the introduction and survival of the country’s freshest and most useful ideas and, last but not least, the ability to [...]

Ben Carson Found $500 Billion In Accounting Errors At Housing And Urban Development [Fact Check]

Flickr U.S. Housing and Urban Development (HUD) director Ben Carson found more than $500 billion in accounting errors at the federal agency; however, the audit was initiated before Carson assumed his position at HUD, and it reckons an aggregate figure of accounting errors and not an actual recovery of $500 billion in funds. Some sites were misleading the story giving Carson all the credit without proper context. Where did the misleading story originate? On April 6, 2017, the Daily Wire [...]

Spotting sockpuppets with science

If you’ve ever ventured into the comment section of a website or spent any time on forums or social media, you’ve probably encountered sockpuppets, fake accounts controlled by a single person — though it’s possible you didn’t know it at the time. New research may help ID these overeager commentators automatically, which is good news for engendering sane discussion across the web. Srijan Kumar from the University of Maryland led a team in statistically analyzing everything about sockpuppet accounts, [...]

Online Tips for Offline Traffic

In the last two years, more searches were conducted on devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to present products and services to customers in real time. With the increase of localized queries, brick-and-mortars finally see the need for local-based SEO and the use of smart targeting. Here’s what you need to button-up [...]