Author - lmwsadmin

5 Reasons Personal Branding is Non-Negotiable for 2018

5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy. Research has confirmed this. Kredible found that 52 percent of [...]

7 Ways to Get More Mileage For Your Trade Show Social Content After The Show

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows to be fun–pure adrenaline and exciting for me, as a solo, to work with people for a few days–but yet challenging considering the days are usually long (9-12 hours, usually) and devoid of solid [...]

What’s True About What We Know About the Future?

/ Pixabay What’s real and what’s hype in Artificial Intelligence and Machine Learning As with all new technology, emotions run wild and our excitement gets the better of us. The hype is everywhere — projections of an AI-ruled planet akin to something out of a science fiction movie and computers that can almost read minds. In the midst of all these, entrepreneurs would like to know exactly what AI can do for their business. Now that the initial excitement is [...]

Facebook launches Express Wi-Fi app for its local-operated hotspots

wants you to pay for internet. This week TechCrunch was tipped off that Facebook had quietly launched an Express Wi-Fi Android that lets users buy data packs and find nearby hotspots as part of Facebook’s distributed Wi-Fi network. The company’s is live in five developing countries that see local business owners operating Wi-Fi hotspots where people can pay to access higher-speed bandwidth via local telecoms instead of paying steep prices for slow cellular data connections. Previously, Express [...]

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is different than any other consumer group. They use technology differently, and they are passionate about different things. While they may use social media more than their slightly older counterparts, they are engaging with the [...]

Momo buys Tantan, China’s Tinder, for over $600M as Chinese social networks consolidate

WeChat is far and away the biggest messaging platform in China at the moment, and that is helping to drive a push among the smaller players to get together for better scale. Today, , the Chinese location-based social networking app that has more recently made a and is traded on Nasdaq with a market cap of around $6 billion, announced that it has acquired, China’s top dating app, . It’s not clear how that price compares to Tantan’s [...]

How To Write A Good Article Without Being A Good Copywriter

When you start looking for information on the best way to develop a blog, you will quickly read that it is essential to have an unforgettable style, this little something more that will make you memorable among others. What you need is this famous “quality content”. These articles so captivating that your readers are subjugated. The problem is that everyone does not share equally with writing. Some people are not at all comfortable with spelling, it can also be [...]

Peyton Manning Vacations At Universal Orlando Resort In NFL Super Bowl Ad [Social Media Reactions]

Peyton Manning vacations at Universal Orlando Resort in NFL Super Bowl commercial. “Fear is not an option,” Peyton says as a rollercoaster plunges. In the ad, Manning tries to conjure up a spell at the Wizarding World of Harry Potter attraction. He also has encounters with other Universal staples such as the Hollywood Rip Ride Rockit roller coaster, minions, dinosaurs and churros. “You know, I really wanted to play quidditch, but we’re kind of a football family,” Manning says [...]

How Facebook stole the news business

Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its hoops only to be cut out of the equation. Instead of developing an owned audience of homepage visitors and newsletter subscribers, they let Facebook brainwash readers into thinking it was their source of information. Now Facebook is pushing into local news, but publishers should be wary of making the same crooked deal. It [...]