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nokia lumia 925

Nokia Lumia 925 Review

With a good number of Windows Phone 8 devices already under its belt, Nokia has made a solid start to life on the platform. Famed for an attractive blend of customization and features, the operating system has been the catalyst behind successes including the Nokia Lumia 920 flagship. So, where could it possibly turn next for a follow up? Nokia Lumia 925 – a device with a brand new look and a trick or two under the hood. But can [...]

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG). Visit the Agency of the Year 2016 main page to review the Greater China shortlist, as well as the shortlists and winners from the other regional sections, and to see photos of the shortlisted agencies and pictures from the awards [...]

SuperAwesome Introduces PopJam Social API

Child-safe ad specialist SuperAwesome’s PopJam has launched Platform>, enabling developers and publishers to add a kid-friendly social feed to third party sites and apps. PopJam Platform> is a social API compliant with the Children’s Online Privacy Protection Act (COPPA) 1998. It allows content owners and developers access to a Facebook-like experience for under-13 users on their sites and apps. Platform> is still in beta but allows publishers to embed a customised dynamic, moderated content feed directly within their site or app [...]

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning [...]

Innovation Lab: Buzzing Babies, Rewriting Memories and Laser Snakes

At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market brings audiences one step closer to the ideas and developments that will shape tomorrow. In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the [...]

Google makes it easier to add & remove emails from Customer Match lists in AdWords

Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. It’s also possible to completely replace the list with a new file without having to create a new Customer Match list. The options are now available from the edit window for existing lists in the Audiences section of the Shared Library. Being able to add emails to an existing list isn’t new, but this new workflow makes the process [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]

Diversity key to boosting APAC agency talent pool

Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue. Speaking to Campaign Asia-Pacific alongside Jean-Michel Wu, who recently joined the headhunting agency from McCann Worldgroup, Timms said diversity in the advertising and media industries “is as critical as in any other”. “We know that while 80 percent of consumer spending is influenced by women, 3 percent of [...]

New features may be coming to AdWords Responsive Ads

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image. Screen shot provided by Jonah Pessin, HeBS digital The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for responsive ads and the image [...]