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Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. For a global company…

How marketers embrace agile ways of working

How marketers embrace agile ways of working

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book.It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good…

Brands ramp up gaming marketing but still lag consumers

Brands ramp up gaming marketing but still lag consumers

NEW YORK — There was a common thread running through the Interactive Advertising Bureau’s (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long? Across a day of panel discussions and presentations at…

Jose Cuervo distills its first metaverse activation

Jose Cuervo distills its first metaverse activation

Dive Brief: Tequila brand Jose Cuervo plans to open what it says is the first metaverse distillery this summer, per a press release. The virtual distillery will live on the popular metaverse platform Decentraland and will provide age-appropriate visitors with…

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