Blog

ramadan marketing strategies

Ramadan Marketing Strategies : Making an impact with Digital Marketing

Ramadan begins this month and Muslims around the world will be taking part in ritual fasting and abstinence for 30 days. The date on which Ramadan begins changes each year. It is determined by the first confirmed sighting of the new moon – but there is often controversy about when it starts, with different countries observing it on different days. In Malaysia and in most of the countries in Southeast Asia, Ramadan 2018 begins on 15 May and finishes [...]

Why Digital Marketing is a top priority for business growth

Why Digital Marketing is a top priority for business growth?

Digital Marketing has long been a foundation of online business and the principles and goals of the business are same as they were thousand years ago. The only thing that is altered is the way of marketing done in the digital world. However, Digital Marketing has become the quite crucial thing for today’s business to overcome the business hurdles, conquer the competition and attain those business pinnacles. The transformation of the marketing from traditional to digital is all because of [...]

5 Reasons Personal Branding is Non-Negotiable for 2018

5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy. Research has confirmed this. Kredible found that 52 percent of [...]

Digital Marketing in 2018 Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]

luxury strategy

Marketing To A High-End Consumer, Using The Luxury Strategy

40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to implement a marketing strategy, but they quickly discovered that while the usual marketing strategies would help them grow, they would also put them out of the luxury bracket. So, they decided to implement a totally new business strategy, which [...]

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

Why Googlebot Shows Fluctuations on Time Spent Downloading Page Report

When viewing the Google Search Console stats for the amount of time Googlebot spends downloading a page, it is common to see wide fluctuations in that time.  But while it is sometimes easy to guess the reasons, sometimes it isn’t always clear. John Mueller from Google answered a question about the report, specifically why there are changes for a site that hasn’t made any changes, yet the report shows these wild fluctuations. The fluctuations aren’t necessarily from a site undergoing a [...]

Memorial Day 2018 By The Numbers

After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have to. Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend. TRAVEL Even though gas prices are the most expensive they’ve been in 4 years, the number of Memorial Day travelers are [...]

StumbleUpon Shuts Down After 16 Years by @MattGSouthern

Content discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation. Launched in 2002, before the days of Facebook and Twitter, StumbleUpon was how many web users ‘stumbled’ on new content they weren’t directly searching for. Moreover, for web publishers, it had the power to be a significant source of traffic in its heyday. To date it has racked up 60 billion stumbles for 40 million users. Allowing users to jump from one piece of content to another [...]

Google: When to Choose Subdirectories vs Subdomains

The debate over subdomains versus subdirectories has been a hot one for SEOs for years.  For SEO reasons, most prefer subdirectories, primarily for link equity purposes.  But Google’s official stand is either works in the eyes of Google – even if they won’t necessarily rank equivalently. During the most recent Google Office Hours, the question came up on the difference between using subdomains and subdirectories, specifically for Google.  And John Mueller from Google actually gave a more specific answer about [...]

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t be evil” was previously the preface to Google’s Code of Conduct. Now the phrase “Don’t be evil” is in the concluding statement of Google’s Code of [...]

Google Testing Disambiguation Box for Local Packs

Google is testing a disambiguation box which shows up on the mobile search results for a local pack.  Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for. Here is what it looks like: Google is asking whether someone is searching for a hotel, or specifically for hotels.com website, with two options that can be clicked. Especially noteworthy is the fact that one is a brand website, [...]

Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage by @MattGSouthern

Facebook is adding three new features which include a new type of post, an archive of stories, and the ability to save photos and videos in the cloud. These new features will first be rolled out in India, before making their way to the rest of the world soon after. Voice Posts Facebook’s new voice posts will allow users to create audio-only messages. This option will be available while using the app’s built-in camera. Stories Archive Following in Instagram’s footsteps, Facebook will soon allow [...]

How to Write Your Company Mission Statement: 200 Top Examples Analyzed

Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s ‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of course, it’s [internal]. And finally, how about this? It’s our responsibility to simplify cutting-edge products and continue to progressively promote and future-proof manufactured solutions, all while striving for technical leadership. I made that one up! Awful, isn’t it? But the [...]

Anyone could download Cambridge researchers’ 4-million-user Facebook data set for years

A data set of more than 3 million users and a variety of their personal details collected by Cambridge researchers was available for anyone to download for some four years, [IF YOU ARE A STUDENT PLEASE HAVE YOU SUPERVISOR REQUEST ACCESS TO THE DATA FOR YOU.]. It’s likely only one of many places where such huge sets of personal data collected during a period of permissive Facebook access terms have been obtainable. The data were collected as part [...]