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Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

Ramadan Rush : Ramadan Marketing Strategies Without forgetting the spirit of the season

In approximately a month from now, the Muslim calendar will enter the month of Ramadan. Ramadan 2017, will take place starting May 26th and end June 25th, 2017. The Eid Al-Fitr will take place after this period. Ramadan marks a month of austerity for observant Muslims. Abstaining from food or water from sunrise to sunset, families gather at night to break their fast — and many people stay awake until the early morning, relaxing and shopping both at brick-and-mortar [...]

invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or [...]

The 7 Stages Of Branding

The 7 Stages Of Branding

Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about . He talked how his company is more focused on building the brand and retaining the loyalty of customers than actual selling. A brand carries that strength and it takes a lot of effort and time to reach there “on the pinnacle”. Brand building is the most important factor to pay attention if we want to exist in long run. What [...]

SEO – Back To Basics

Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Don’t jump in blind. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or [...]

Effective Digital Marketing Takes Both Hands

Effective Digital Marketing Takes Both Hands

There’s no denying that a college degree is not as valuable as it was 20 or 30 years ago. Fresh graduates without prior professional experience can often run into issues when beginning their career search with no prior professional experience. The competition for jobs is extremely fierce. Developing professionals are wise to build up their professional resume outside of the classroom while earning their degree. For Andrew Molz, SEO and social media expert and managing partner of a number of [...]

digital marketing

5 Questions to Improve Your Digital Marketing

Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working. Those quickest to identify the latest developments and implement them in their digital marketing strategies have the strongest potential to convert their vision into a real brand. Ask these five questions to overcome your digital marketing challenges: 1. What is your [...]

Snapchat, Instagram, and the Rise of Video and UGC Marketing

We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up to par yet. The put out by Duke University’s Fuqua School of Business and the American Marketing Association found as many as 59.9 percent of respondents don’t believe that their firms’ social media marketing [...]