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storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

Christopher Jackson Delivers Emotional Cover Of Stevie Wonder’s ‘As’ For Emmys In Memoriam

Christopher Jackson performed the In Memoriam at this year’s Emmys. Jackson sung Stevie Wonder’s “As”. Jackson started with the Maya Angelou poem Touched By An Angel before diving into Stevie Wonder’s “As.” Of course, it is always tough to lose people in the industry but the award In Memoriam provides touching tributes to those who have passed. It is a way to keep their memory alive and honor them all at once. Jackson did a great job in [...]

‪Instagram now autoplays video sound once turned on until you close the app

Autoplay audio can be annoying or convenient depending on the situation. Luckily Instagram has found a happy medium between defaulting autoplay video sound on or off. This weekend TechCrunch spotted that some Instagram videos in the feed were autoplaying with audio. Now Instagram has confirmed to us “this new update rolled out recently” and here’s how it works for all organic videos and ads. When you open Instagram, videos will still autoplay with the sound off. But if you tap [...]

You Have the Power to Create a Meaningful Life — 3 Tips to Make it Happen Today

Most everyone reading this piece understands that life goes by too quickly. Not that long ago my wife Michelle was bringing her 85-year-old father back from a doctor’s visit that revealed he had terminal cancer. He would live about six more weeks before he passed away. He was a special man that lived a great life, but as he drove away from the doctor that day, he said to his daughter, “it goes by in the blink of an eye.” [...]

8 Reasons You Aren’t Getting An ROI From SEO

You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation from SEO aren’t working either. It leaves you confused and wondering where you could have possibly gone wrong. Luckily, there are a number of telltale patterns to unsuccessful SEO efforts. Correlating Traffic With ROI 55% of all visitors will leave [...]

9 reasons social media stalking feels SO right

Turns out, observing other people’s lives is actually a biological instinct. And in the age of social media, where lives are presented on a platter and require only the slip of a thumb, it’s easy to indulge in those instincts. In fact, sometimes, we let our impulses run wild in the most unproductive ways. But why the fascination? Whether we social media stalk out of adoration, fascination, hatred, or something else, it just so happens that the reasons are almost [...]

Positioning Your Brand Keeps Your Business Focused and On Track

Positioning Your Brand Keeps Your Business Focused and On Track

Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners think that they need to chase every revenue opportunity down. And while in start-up mode with little to no cash flow coming in, it’s easy to understand why that makes sense. But very soon that becomes a habit. [...]

The Modern Small Business Owner [Infographic]

It’s no secret that small business owners have a lot on their minds, but what are they always thinking about? Small business owners often have concerns about their future, but for the most part they remain confident and optimistic. Here’s some information on the makeup on the modern small business owner. Life of a Small Business Owner Running a small business is no easy task. A nine to five workday often becomes a nine to nine as these entrepreneurs work [...]

‘Marijuana Millions’ Highlights Pot Entrepreneurs In California

GAD-BM / Pixabay This week, Marcus Lemonis travels to California, where “a new law that will soon allow any adult to buy cannabis legally,” according to CNBC. While medical marijuana has been legal for years, Prop 64 has sparked a Green Rush in the Golden State. Visiting Canndescent, founder Adrian Sedlin reveals that they market their product as a luxury brand. Their varieties are named after moods, including “Connect” and “Charge,” which Sedlin explains makes the product relatable and accessible. [...]