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luxury strategy

Marketing To A High-End Consumer, Using The Luxury Strategy

40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to implement a marketing strategy, but they quickly discovered that while the usual marketing strategies would help them grow, they would also put them out of the luxury bracket. So, they decided to implement a totally new business strategy, which [...]

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

‘Flaming Tire’ Rocketing Past A Car Almost Hitting A Woman Is A Viral Digitally Manipulated Video

A video of a “flaming tire” flying past a car and almost hitting a woman is a viral digitally manipulated video. A viral video falsely shows a “flaming tire” rocketing past a car and almost striking a woman standing outside of the vehicle. According to a that went viral in November 2017, there are random flaming rocket tires that are attacking people. You can see it below: Flaming rocket tire would’ve been hell of a way to go [...]

5 Questions to Improve Your Digital Marketing

Digital Marketing : It’s Not Just Business, It’s Personal

Be human. It is a simple idea, but what does that mean for digital marketing? A group of experts in social media and public relations, weighed in on just this question in our debut Google Hangout, a regular series designed to help you better build your online brand. Today’s hangout, hosted by our technology editor Jason Fell, focused on making digital marketing relatable, and covered everything from creating customer loyalty to engaging through social media. We have collected four [...]

offline retail presence

The Importance Of Offline Retail Presence In An Online World

Today, the World Wide Web is ingrained as part of the day-to-day experience for all of us. From communicating with colleagues and banking online to personal entertainment and staying in touch with friends, “logging on” is now an intrinsic human behavior. The movement has completely reimagined the retail industry, with the rise of online shopping materializing as a convenient, and cost effective way to consume. Yet, while the latest research from Verdict Retail predicts that UK online retail sales will hit [...]

Five E-Commerce Pain Points

Five E-Commerce Pain Points (And How To Overcome Them)

Online transactions have become numerous in the UAE and the whole GCC region, with the number of merchants using e-commerce platforms such as Shopify to offer their products or services online growing tremendously. Compared to Europe, USA, or India, where the e-commerce sector is more advanced, the industry in the UAE is still in its infancy. Over the past three years, the region’s e-commerce sector has enjoyed a double-digit growth, however there are certain pain points which often get [...]

Snapchat Shutting Down By the End of 2017 Is A Viral Hoax

/ Pixabay Reports that Snapchat announced that it is shutting down by the end of 2017 are false. Rumors that the mobile messaging and media sharing app will be removed from all devices starting next week stemmed from a prank news website. According to , the fake claim originated on Channel 45 News, a prank news website that allows users to trick or “troll” their friends by creating hoaxes. The claimed that Snapchat CEO Evan Spiegel had announced [...]

The Kooples launches in Greater China | Advertising

Luxury French fashion brand The Kooples will enter Greater China under distribution by Swire Resources. Its flagship store is opening in high-end Hong Kong shopping mall Pacific Place this month. Branded as accessible luxury fashion for Parisian street chic and androgynous designs, The Kooples was founded by brothers Alexandre, Laurent and Raphaël Elicha in 2008. Its name is a French slang term for couples and most of the brand’s campaigns feature real-life couples. The brand…

Why Your B2B Sales Strategies Fail To Convert B2C Leads

For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have deserted you, your consumer sales don’t make up for the B2B revenue losses, and you’re actively interviewing for a new marketing lead. The problem with porting over [...]