Blog

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

How eCommerce Is Turning Stores Into Just Another Marketing Channel

How eCommerce Is Turning Stores Into Just Another Marketing Channel

Remember when a brand’s website was little more than a 2.0 version of a brochure? In 2003, Prada’s website featured two photos taken from its ad campaign– nothing else. Versace’s homepage boasted more sophisticated web design and a Flash animation, but took an annoying 97 seconds to load. With a few exceptions – like LVMH group’s online shop eluxury.com – high-end brands back then saw the internet as just another promotion tool. The business of selling – that was [...]

staying ahead on ecommerce race

5 Rules for Staying Ahead in the Ecommerce Race

While the news has been filled with stories of brick-and-mortar struggles lately, ecommerce has been thriving. Just last year ecommerce sales rose 15.1 percent, according to a report released by the U.S. Commerce Department, encompassing 8.1 percent of total retail transactions. Indeed, optimistic hopes for online buying from the late 90s are 2017’s reality. And in turn, after a number of relatively dormant years, there has been a flurry of ecommerce M&A activity. This has included some of the [...]

7 Ways to Become More Likeable and Memorable

Who wouldn’t want to be more likeable and have people think of them in a positive manner? There are many benefits to having others like us. Personally we will form closer and deeper relationships with those that we want to be in our lives. In the workplace, being likeable will result in better relationships with our colleagues and increase our chances for promotion. Many people have the misconception that being likeable is something that we are born with, [...]

Facebook fights fake news spread via modified link previews

Until now, any Facebook Page that posted a link could change the headline, body text and image that appeared in the News Feed preview. That allowed fake news distributors to bait-and-switch readers into visiting articles they didn’t expect, or make it look like legitimate news publishers were posting inflammatory or false headlines. But it also let real news outlets A/B test link previews, tailor content to different audiences and update previews as news stories evolved. To combat false news [...]

content is king

Creating Epic Content Marketing on a Tight Budget

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off. Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its [...]

Invest in Content Marketing

How Much Should You Invest in Content Marketing?

Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying for the strategy you use, in terms of the labor and the time you personally invest. Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work, which leads to a perpetual cycle of [...]

invest in Content Marketing

Content Marketing Methods to Stay Above Your Competition

Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers and publishers are leaving their pay-per-click and display tactics in the closet and opting for the gold medal of all advertising methods : content marketing. Here are [...]

How to Make A Testimonial Video That Closes More Sales For Your Business

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product or service actually works as promised. In fact, admit that their buying decisions are heavily influenced by online reviews. In this post, [...]

Move and win roundup: Geometry Global, DAN, Isobar, McCann, BBC and more | Advertising

PEOPLE MOVES Geometry Global Singapore appointed Jane Perry as managing director, reporting to Diana Cawley, Asia Pacific CEO. Perry has 17 years of experience and was most recently MD for APAC at The Client Relationship Consultancy. Prior to that, she was MD of WPP retail and branding agency Fitch Southeast Asia.  BBC World Japan named Dan Inamoto as its managing director.  Inamoto comes to BBC from AKQA Japan where he was business director.  With a background in digital activation, he [...]