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digital marketing strategy

Six Steps To Achieve Digital Marketing Excellence

When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to reach digital marketing excellence. As an agency, we don’t just think about our customers — we have to think about our customers’ customers. Achieving digital marketing excellence means being able to reach the right audience, creating content to be more [...]

Why Digital Marketing is a top priority for business growth

Why Digital Marketing is a top priority for business growth?

Digital Marketing has long been a foundation of online business and the principles and goals of the business are same as they were thousand years ago. The only thing that is altered is the way of marketing done in the digital world. However, Digital Marketing has become the quite crucial thing for today’s business to overcome the business hurdles, conquer the competition and attain those business pinnacles. The transformation of the marketing from traditional to digital is all because of [...]

5 Reasons Personal Branding is Non-Negotiable for 2018

5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy. Research has confirmed this. Kredible found that 52 percent of [...]

Digital Marketing in 2018 Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]

luxury strategy

Marketing To A High-End Consumer, Using The Luxury Strategy

40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to implement a marketing strategy, but they quickly discovered that while the usual marketing strategies would help them grow, they would also put them out of the luxury bracket. So, they decided to implement a totally new business strategy, which [...]

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

Why Being a Digital Nomad is Overrated

/ Pixabay I’ll be honest — the allure of becoming a digital nomad was one of the reasons I decided to take my freelance writing full-time. I had dreams of hopping from country to country with my laptop and writing my heart out. I’m still a full-time freelance writer, but the logistics of it didn’t happen quite as I’d planned. I ended up hating working while traveling. The grass isn’t always greener on the other side. Here are a few [...]

A Beginner’s Guide to SEO in a Machine Learning World by @beanstalkim

When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario, depending on the type of SEO professional you are. SEO pros, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing their nails more than the marketers who have relied more on serving the users rather than the engines. Where I once used to scratch my [...]

Yes, open office plans are the worst

If you’re endlessly distracted by your co-workers in the gaping open office space you all share, you’re not alone. Compared to traditional office spaces, face-to-face interaction in open office spaces is down 70 percent with resulting slips in productivity, published in Philosophical Transactions of the Royal Society B this month. In the study, researchers followed two anonymous Fortune 500 companies during their transitions between a traditional office space to an open plan environment and used a sensor called a [...]

Using Redirects Can Impact Google AdWords Quality Score

If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads. It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they update their landing page URLs to HTTPS, for those sites that have switched to secure in anticipation of the Google Chrome change that will mark [...]

Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed by @MattGSouthern

Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed. That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is the one that will get indexed. Site owners may run into problems using meta refresh in certain instances. For example, if an online store uses meta refresh to send a customer from a product listing page to a payment page. In [...]

Google: Using Synonyms on a Page for SEO

[embedded content]The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others.  And when it is not done very well, the content can be off putting for those who actually visit the page and read it. In the latest Google Webmaster Office Hours, John Mueller spoke about the [embedded content].  But [...]

Top 7 Ranking Signals: What REALLY Matters in 2018? by @annaleacrowe

Every year it seems Google gives us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile usability became a ranking signal. Then, 2016 shifted content development as RankBrain came onto the scene. And, in 2017, there was a more significant push for more HTTPS websites. Now, in 2018, mobile page speed looks to be the next big ranking factor to focus on. All that said, John Mueller assures us that “awesomeness” is the key to ranking in Google. Awesomeness. — John ☆.o(≧▽≦)o.☆ [...]

How to Use Testimonials in Your Content Marketing

/ Pixabay Today’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a purchasing decision, they want to know that other people have made that decision—and been happy with the results. Indeed, that even a testimonial or recommendation from a total stranger can positively impact a purchasing decision; seven out of 10 consumers are more likely to buy a product or service if it has testimonials attached to it. The question is, how [...]

Meta Keywords Use Not a Spam Signal, But Not Used by Google

Meta keywords were one of the early meta tags, but as it is something that could easily be spammed, search engines started to phase out its usage over the years.  And some search engines still use it and many CMS still have that section active for site owners to add to pages.  But because meta keywords has been so heavily spammed over the years, could Google now be seeing it as a spam signal, at least when it does seem [...]