Blog

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]

luxury strategy

Marketing To A High-End Consumer, Using The Luxury Strategy

40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to implement a marketing strategy, but they quickly discovered that while the usual marketing strategies would help them grow, they would also put them out of the luxury bracket. So, they decided to implement a totally new business strategy, which [...]

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will not change their current behavior to use your product, no matter how great it is. That’s why it is critical to detect and anticipate friction points by monitoring a customer’s journey with your product. According [...]

PSA: Google’s art selfie feature is US only for now

Google’s Arts & Culture app has been around for about a year and half. But it’s taken an art selfie feature to generate a bit of viral interest in the app — with a steady stream of delighted/outraged tweets bubbling up over the weekend as users assessed the results of their fine art doppelgänger. Oh what price vanity, etc etc… Special thanks to the google arts & culture app’s doppelgänger feature for keeping me humble. pic.twitter.com/dhTese3mE5 — Susie Meister (@susie_meister) [...]

Kiernan Shipka Nabs Lead Role In ‘Sabrina’ On Netflix; But Will Not Be Spinoff Of ‘Riverdale’

Kiernan Shipka has been announced for the lead role of teenage witch Sabrina from the Archie Comics title in Netflix’s upcoming series “Sabrina.” Shipka will play Sabrina Spellman, an empowered and occasionally reckless young woman who is half-human, half-witch and is just beginning her dark education as a sorceress. At the same time she tries to maintain a normal life as a sophomore at Baxter High. A previous live-action TV series based on the character aired on ABC and [...]

George Soros, Billionaire, Suffering ‘Massive Heart Attack’ On Christmas Eve Is A Death Hoax

George Soros experiencing a “massive heart attack” on Christmas Eve 2017 is a death hoax. There is no truth to a report that the Hungarian-American billionaire of liberal causes suffered a life-threatening cardiac condition just before Christmas 2017. Where did this death hoax originate? YourNewsWire.com published the on Dec. 25, 2017, reported that Soros had suffered a massive heart attack in Hungary on Christmas Eve and then underwent triple coronary artery bypass surgery soon afterward. You can read [...]

Kevin Hart Wants To Tackle Robin Williams’ Mrs. Doubtfire Following Jumanji: Welcome To The Jungle

Kevin Hart said that he has a strong desire to play the role that Robin Williams tackled in Mrs. Doubtfire. Hart can next be seen in Jumanji: Welcome to the Jungle, which is itself a reboot/remake of Jumanji, another classic Williams movie. When asked about what role next he would remake, Hart did not hesitate with his answer, telling that he has the desire to do Mrs. Doubtfire: “I’ll stay on the Robin Williams train and say that [...]

the art of storytelling

The art of Storytelling

In the epic classic “One Thousand and One Nights” a young woman named Scheherazade devises a brilliant plan to save her life. Each night, she tells the Sasanian king a story so enthralling that he must postpone her execution another night to hear the ending. So it goes for 1,001 nights, until the king decides he cannot execute Scheherazade. The power of storytelling is more than a fairy tale, though, and businesses could learn a lot from Scheherazade. It is one [...]