Making SEO & User Experience Work Together by @stoneyd

When I started doing SEO back in the day, rankings were the only thing that mattered. I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as possible without ruining the visitor’s on-page experience. It’s heartening to know that I, and the industry at large, have come a long, long way since then. In fact, one of the most significant evolutions that has happened over the years (and [...]

Facebook launches a digital literacy library aimed at educators

this morning announced the launch of a new set of educational resources focused on helping young people think critically and behave thoughtfully online. The , as the new site is being called, is aimed at educators of children aged 11 to 18, and address topics like privacy, reputation, identity exploration, security, safety, wellbeing and more. There are , the company notes, which is why digital literacy is necessary. We’ve seen the results what can happen when people are [...]

Lego Technic creates live brand experience in China | CEI News

Lego Technicthe company’s product line of mechanically oriented products for more advanced builderslaunched its first live brand experience in China last weekend as part of a broader integrated PR and social campaign designed to build awareness for Technic in an important market for the brand. Taking place at Indigo, a mall in Beijing, the activation brought to life Technic’s “Build for Real” ethos and mechanical nature by way of a “function lab”. The…

Google Testing Reading Time Filter in Search Results

Google is testing a new feature in the search results that allows searcher to filter the search results by the approximate time it takes to read the article. The tool is accessed through the Tools filter.   The new filter is a drop down that says “Any duration.”  Then the searcher can choose between 3 time durations: Short (0-4 min.) Medium (4-20 min.) Long (20+ min.) Aysun Akatrsu spotted the test.  It was showing up primarily for informational queries. While this shares the same UI as [...]

YouTube on Desktop Now Plays Vertical Videos Without Black Bars by @MattGSouthern

YouTube has finally started playing vertical videos in their native aspect ratio on desktops, which means no black bars on the sides. This is an update that first rolled out to mobile devices last year. A post on Google’s YouTube help forums confirms that it has now been rolled out to the desktop video player. “We launched an update to the YouTube video player on desktop – the player now automatically adapts to provide the best viewing experience based on the [...]

Google Removes Public Submit URL to Google Tool

Google has removed the public version of their submit URL tool.  This tool allowed anyone to submit a URL to Google, as it wasn’t restricted to site owners only, We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly. — Google Webmasters (@googlewmc) July 25, 2018 Why was this done?  While there were some site owners who used it to submit URLs who were unaware of [...]

17 Tactics to Create Engaging & SEO-Friendly Content by @ronlieback

Some can create engaging content. Others can create SEO-friendly content. Few can do both. For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines. When engagement and SEO are aligned, both build upon each other’s mission. That’s the simple secret of digital marketing. For this alignment to flourish, technical SEO is crucial. But the most energy is absorbed by the copywriters. Sadly, most companies hire the cheapest [...]

How Digital Media Companies Can Boost Newsletter Open Rates

As a digital media company, your chief goal is to get eyes on your content. You want readers who regularly visit your site, open your emails, and engage with your brand. You already publish content that people love. How can you ensure that your readers always see it? Publishers have long relied on email marketing to help share their content. After all, email gives you a direct line to your subscribers. Unlike social media, you don’t have to rely [...]

Google Search Quality Rater Guidelines Updated: Beneficial Purpose, Creator Reputation & More

[girls]It has been a year since we last saw Google’s Search Quality Rater Guidelines updated, but they released a brand new version over the weekend.  Here is what has changed, with commentary about why it is important for site owners and tips they can take away from it to incorporate into their own sites. Once again, Google’s quality raters cannot impact your site directly in how it ranks in the search results.  But Google does use these ratings to ensure [...]