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What is Inventory Control?

/ Pixabay Inventory control is something that should be front-of-mind for anyone in the wholesale distribution business. In the simplest of terms, inventory control involves having greater oversight over one’s stock. Some refer to it as “internal control” or even as an accounting system set up to safeguard assets. Let’s take a look at why inventory control is so important as well as what’s involved in developing an effective system. What is Inventory Control & Why Is It Important? Understanding [...]

Australia latest to open probe into Facebook data scandal

Australia’s watchdog has opened an investigation into Facebook in the wake of the Cambridge Analytica data misuse scandal. Yesterday revealed that more users than previously thought could have had their personal information passed to the company back in 2014 — saying could have had their data “improperly shared”, thereby confirming the testimony of ex-Cambridge Analytica employee, Chris Wylie, who last month told a UK parliamentary committee he believed that  Facebook users had had their information swiped. And while [...]

5 Reasons Personal Branding is Non-Negotiable for 2018

5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking algorithms. Achieving great personal branding is important. In fact, when it comes to being a truly innovative entrepreneur or industry professional, having a personalized online footprint is essential to your business strategy. Research has confirmed this. Kredible found that 52 percent of [...]

7 Ways to Get More Mileage For Your Trade Show Social Content After The Show

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows to be fun–pure adrenaline and exciting for me, as a solo, to work with people for a few days–but yet challenging considering the days are usually long (9-12 hours, usually) and devoid of solid [...]

What’s True About What We Know About the Future?

/ Pixabay What’s real and what’s hype in Artificial Intelligence and Machine Learning As with all new technology, emotions run wild and our excitement gets the better of us. The hype is everywhere — projections of an AI-ruled planet akin to something out of a science fiction movie and computers that can almost read minds. In the midst of all these, entrepreneurs would like to know exactly what AI can do for their business. Now that the initial excitement is [...]

Facebook launches Express Wi-Fi app for its local-operated hotspots

wants you to pay for internet. This week TechCrunch was tipped off that Facebook had quietly launched an Express Wi-Fi Android that lets users buy data packs and find nearby hotspots as part of Facebook’s distributed Wi-Fi network. The company’s is live in five developing countries that see local business owners operating Wi-Fi hotspots where people can pay to access higher-speed bandwidth via local telecoms instead of paying steep prices for slow cellular data connections. Previously, Express [...]

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is different than any other consumer group. They use technology differently, and they are passionate about different things. While they may use social media more than their slightly older counterparts, they are engaging with the [...]

Momo buys Tantan, China’s Tinder, for over $600M as Chinese social networks consolidate

WeChat is far and away the biggest messaging platform in China at the moment, and that is helping to drive a push among the smaller players to get together for better scale. Today, , the Chinese location-based social networking app that has more recently made a and is traded on Nasdaq with a market cap of around $6 billion, announced that it has acquired, China’s top dating app, . It’s not clear how that price compares to Tantan’s [...]

How To Write A Good Article Without Being A Good Copywriter

When you start looking for information on the best way to develop a blog, you will quickly read that it is essential to have an unforgettable style, this little something more that will make you memorable among others. What you need is this famous “quality content”. These articles so captivating that your readers are subjugated. The problem is that everyone does not share equally with writing. Some people are not at all comfortable with spelling, it can also be [...]