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9 reasons social media stalking feels SO right

Turns out, observing other people’s lives is actually a biological instinct. And in the age of social media, where lives are presented on a platter and require only the slip of a thumb, it’s easy to indulge in those instincts. In fact, sometimes, we let our impulses run wild in the most unproductive ways. But why the fascination? Whether we social media stalk out of adoration, fascination, hatred, or something else, it just so happens that the reasons are almost [...]

Social Mediaaddiction, facebook, instagram, media, power, social, social media, stalking0 Comments

Positioning Your Brand Keeps Your Business Focused and On Track

Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners think that they need to chase every revenue opportunity down. And while in start-up mode with little to no cash flow coming in, it’s easy to understand why that makes sense. But very soon that becomes a habit. [...]

Brandingbrand, brand positioning, business, business owners, businesss on track, focused, mental map, motor scooters, track0 Comments

The Modern Small Business Owner [Infographic]

It’s no secret that small business owners have a lot on their minds, but what are they always thinking about? Small business owners often have concerns about their future, but for the most part they remain confident and optimistic. Here’s some information on the makeup on the modern small business owner. Life of a Small Business Owner Running a small business is no easy task. A nine to five workday often becomes a nine to nine as these entrepreneurs work [...]

Content Marketingbusiness owners, late payments, small business0 Comments

‘Marijuana Millions’ Highlights Pot Entrepreneurs In California

GAD-BM / Pixabay This week, Marcus Lemonis travels to California, where “a new law that will soon allow any adult to buy cannabis legally,” according to CNBC. While medical marijuana has been legal for years, Prop 64 has sparked a Green Rush in the Golden State. Visiting Canndescent, founder Adrian Sedlin reveals that they market their product as a luxury brand. Their varieties are named after moods, including “Connect” and “Charge,” which Sedlin explains makes the product relatable and accessible. [...]

Content Marketingmarijuana millions, profit theprofitcnbc, theprofitcnbc august0 Comments

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, [...]

Content Marketingcontent marketing, Content marketing is the only marketing left, improve rankings, marketing strategies, online exposures, Seth Godin, social media, social media presence0 Comments

Lonely Planet launches an Instagram-like Trips app

has a new app for travel enthusiasts. Called , the app uses an Instagram-like design populated with beautiful images of far away places. Much like Lonely Planet’s website, the idea behind Trips is to offer travelers an easy way to share their experiences and discover new areas of the world, this time on their smartphones. However, Instagram already has a healthy amount of travel enthusiasts uploading photos of fantastic places for viewers to check out on a daily basis. [...]

Social Medialonely planet, pretty easy, travel enthusiasts0 Comments

Fire, then no embers: How Uber’s first brand crisis in Asia fizzled out | Marketing

Uber has been a regular magnet for bad press in the US due to its tendentious former CEO Travis Kalanick and other self-inflicted scandals. Then, last week, The Wall Street Journal reported that Uber knowingly rented out defective Honda Vezel cars to drivers in Singapore since 2016, one of whom narrowly escaped unhurt when his vehicle caught fire in January this year. The number of Singapore riders who found Uber’s first brand crisis in Asia to be an issue though, [...]

Marketing Strategyhonda vezel, social media, soh ng0 Comments

5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second . It all comes down to perfecting your audience and therefore pushing the right messaging to the right people at just the right stage of your sales funnel. The bottom line is that market segmentation is the key to winning [...]

Content Marketingcustom audiences, potential shoppers, product ads0 Comments

Why Your Sales Strategy Needs to Become a Social Media Strategy, Immediately

Social Media‘s presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017 (You can download it here). The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales. Some of it’s to be expected: investment in [...]

Social Mediabranding, linkedin, potential customers, social media, social networks, social-media strategy0 Comments