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Snapchat Shutting Down By the End of 2017 Is A Viral Hoax

/ Pixabay Reports that Snapchat announced that it is shutting down by the end of 2017 are false. Rumors that the mobile messaging and media sharing app will be removed from all devices starting next week stemmed from a prank news website. According to , the fake claim originated on Channel 45 News, a prank news website that allows users to trick or “troll” their friends by creating hoaxes. The claimed that Snapchat CEO Evan Spiegel had announced [...]

luxury strategy

Marketing To A High-End Consumer, Using The Luxury Strategy

40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to implement a marketing strategy, but they quickly discovered that while the usual marketing strategies would help them grow, they would also put them out of the luxury bracket. So, they decided to implement a totally new business strategy, which [...]

The Kooples launches in Greater China | Advertising

Luxury French fashion brand The Kooples will enter Greater China under distribution by Swire Resources. Its flagship store is opening in high-end Hong Kong shopping mall Pacific Place this month. Branded as accessible luxury fashion for Parisian street chic and androgynous designs, The Kooples was founded by brothers Alexandre, Laurent and Raphaël Elicha in 2008. Its name is a French slang term for couples and most of the brand’s campaigns feature real-life couples. The brand…

Why Your B2B Sales Strategies Fail To Convert B2C Leads

For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have deserted you, your consumer sales don’t make up for the B2B revenue losses, and you’re actively interviewing for a new marketing lead. The problem with porting over [...]

Facebook rolls out new tools for group admins, plus badges and profiles for members

Facebook today a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their online communities, and helping members better connect with one another. The additions, inspired by user feedback, include support for welcome posts, badges, member profiles and other admin-level controls. The company met this June with hundreds of Facebook group admins at its first-ever  in Chicago. This allowed Facebook staff to hear directly from those who run online [...]

Keeping Color Consistent Across Print and Digital

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is crucial for brand recognition. Maintaining consistency can be a difficult and often frustrating challenge. There are many factors that can affect color. Relying on [...]

AOL Instant Messenger is shutting down after 20 years

The pioneering chat app that taught us to text is pulling the plug. On December 15th, AOL Instant Messenger will shut down after running 1997. AIM dominated online chat in North America at the turn of the century. But with SMS and social apps like Facebook and WhatsApp having conquered chat, AOL is giving up the fight with no planned replacement. “We know there are so many loyal fans who have used AIM for decades; and we loved [...]

Big brands aren’t dying and young people don’t hate them: Research | Analysis

Big brands are dying. Small brands are growing. Brand loyalty is declining. Young people distrust and reject big brands. Small brands command high loyalty. Digital media has leveled the playing field for small brands. Small brands don’t need advertising. Ecommerce makes it easy for small brands to grow.  Wrong, wrong, wrong, wrong, wrong, wrong, wrong and wrong, according to a new report published today by the Ehrenberg-Bass Institute for Marketing Science at the…

Learn How to Sell a Business Without a Loan

Are you thinking of selling your small business but the idea of offering seller financing or having it pre-approved for a bank loan is giving you second thoughts? Does a buyer already have his sights set on your business but he doesn’t have the funds to purchase it? Luckily, there is a way to have your cake (sell a business) and eat it too (without debt). Here is the answer: Have the buyer access his retirement funds on a [...]