As more and more members of Generation Z continue to enter adulthood, this generation adds its distinct perspective to public discourse, joins the marketplace, and helps shape marketing strategies. Public relations and other communications professionals need to keep up to…
Lowe’s today (March 21) rolled out MyLowe’s Rewards nationwide with an accompanying advertising campaign that pitches the loyalty program to DIY consumers preparing to spruce up their homes this spring. The wide launch and campaign come amid a confluence of…
SEO is hard, it is complicated, and it has a lot of different paths that one can take to reach desired outcomes. It also involves a lot of trial and error.The fact that it has the word “optimization” in it…
Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built…
Dive Brief: Automaker Hyundai is taking inspiration from a different industry’s product release strategy with a campaign referencing sneaker drops, part of its efforts to promote the Santa Fe SUV, according to a press release. Developed with Hyundai’s dedicated African…
Dive Brief: Heinz is launching a new campaign backing its gravy offerings, the company’s largest marketing investment in the product category outside of the holiday season, per details shared with Marketing Dive. “Gravy Is The New Ketchup” is part of…
Expecting a human connection and quick solutions to your problem from a chatbot might cause you privacy issues, cybersecurity expert warns Customer support chatbots help users solve their daily problems in many areas, from online shopping to financial services, but…
Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues to not say that Core Web Vitals are…
Dive Brief: Michaels launched a campaign, “Respect the Handmade,” in support of the recent debut of MakerPlace by Michaels, its new online marketplace that features handmade items, classes and how-tos, according to a press release. Central to the effort is…
LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Earlier this week,…
Dive Brief: Tequila Don Julio unveiled an immersive brand experience coming to the Apple Vision Pro, parent company Diageo’s first experiment with the mixed-reality headset, according to a press release. The app experience launching this spring invites users to travel…
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