Blog

Google Search Console Crawl Stats to Update Soon

Google Search Console stopped updating data for crawl stats back on May 23rd for all users.  But for those worried it might be a permanent change due to the migration to the new Google Search Console, it is not.  The stats should start updating again soon. John Mueller from Google confirmed that it is a known issue in Search Console and site owners will be seeing crawl data soon.  He also adds a comment that site owners can always check [...]

Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings by @MattGSouthern

Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results. This topic came up in a recent Google Webmaster Central hangout, where a site owner was asked about the best way to split a website while moving content from the old site to the new site. “I want to move some content of a French website to a new one. I’d also like to make [...]

GDPR

The GDPR Three-Step Guide For Marketers

The problem with GDPR, as with the Privacy and Electronic Communications Regulations (PECR), is that the enforcement authority, the ICO, doesn’t give advice on specific things. It can’t tell you how to design a subscription form or how to store your data. The ICO’s job is like any legal authority – it can tell you what the law says, and it can adjudicate whether you have done anything wrong, but it can’t tell you how to live. GDPR confusion about [...]

Google Dropping Meta Tag Description Length Warnings from Search Console

Ever since Google has very publicly taken the stance that they do not have a recommended character count for meta description tags, some have wondered what that means for the meta tag warnings in Google Search Console that alerts site owners when their meta description tags are too long or too short.  But with no character count to go on, why are the warnings there? John Mueller provided some insight on Twitter about these warnings, and said that they are [...]

Critical Tactics for Digital Marketing Success

Integrating 4 Critical Tactics for Digital Marketing Success

Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics will help build that success. For ease of use, let’s categorize the tactics by grouping similar tactics together. We’ll start by looking at the skill sets [...]

Bing Ads Lets Advertisers Import Product Ads from Google AdWords by @MattGSouthern

Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords. The process of importing Product Ads is facilitated by the Google Merchant Center Import tool, which now allows product offer to be imported to Bing Merchant Center. Bing says this will help save advertisers time, as it will reduce the need to maintain two separate feeds for Bing Ads and Google AdWords. Advertisers will also be able to schedule the importing of feeds in Bing Merchant [...]

Beware Of “Experts” Sharing Data

Beware Of “Experts” Sharing Data…..

I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data on research we have conducted. But we are careful to position the context of that data and how it might be interpreted. But too often, we consciously or unconsciously, we “lie with statistics.” I read an interesting article in Forbes. Largely, I [...]

It’s OK to leave Facebook

The slow-motion privacy train wreck that is has many users, perhaps you, thinking about leaving or at least changing the way you use the social network. Fortunately for everyone but Mark Zuckerberg, it’s not nearly has hard to leave as it once was. The main thing to remember is that social media is for you to use, and not vice versa. Social media has now become such an ordinary part of modern life that, rather than have it [...]

Bing Testing Local Packs with Image Thumbnails

Bing has been testing another variation of their local pack in the search results.  Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack. The images Bing is choosing to display vary between logos, thumbnails of the map and photos from what appears to be outside the business.  They do seem to be selected from the knowledge panel local listing images. One interesting note about this one [...]