Blog

ODG Unveils Two Mixed Reality Smartglasses

AR and VR smartglasses manufacturer ODG (Osterhout Design Group) has unveiled two mixed reality smartglasses at this year’s CES. The devices, called R-8 and R-9, are powered by the Qualcomm Snapdragon 835 processor. The R-8, weighing 4.5oz, is said to be aimed at the consumer – providing them with access to movies, sports, gaming, navigation, news articles and books. It features HD resolution, over 40 ̊ field of view (FOV), and augmented, virtual and mixed reality overlays. The R-9, offering [...]

The fake information epidemic and how it will hurt local search in 2017

Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem: the ease and prevalence with which false online information is used to manipulate behavior. The manipulation can be of consumer behavior, business behavior or even [...]

Adtech Funding in Decline Amidst Facebook and Google Dominance

Funding in adtech startups has dropped 33 per cent in the past year, from $3.2bn (£2.6bn) to an estimated $2.2bn as Facebook and Google assert their dominance over the ad sector. According to a Financial Times (FT) report, from data collated by CBInsights, funding has crashed to its lowest point in five years – with global venture financing deals seeing a 17 per cent drop from 414 in 2015 to 343 in 2016. Much of this is down to the [...]

2017: The Industry Predicts

2016: The Year in 36 Posts As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January…. This article passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.Recommended article: The Guardian’s Summary of Julian Assange’s Interview Went Viral and Was Completely False. Source link

How Hatchimals became this year’s toy craze | Analysis

Hatchimals are this season’s must-have toy, and the comms team behind it says its success all comes down to its mysterious launch. Zeno Group has been PR AOR for Spin Master, the company behind Hatchimals, for two years.  The first phase of promoting Hatchimals—a toy bird that hatches from a shell—began at toy fairs in New York, London and Nuremberg early in the year. But the brand decided to go about the launch in an unorthodox way. “When toys launch [...]

New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

Google is welcoming in 2017 by letting loose its celebratory balloon drop from yesterday’s doodle. The New Year’s Day 2017 doodle is a follow up to the New Year’s Eve doodle Google posted yesterday – an image of balloons waiting to be dropped. Today’s doodle leads to a search for “New Year’s Day 2017,” and includes the usual sharing icon to post the image in social feeds or send via email. From the Google Doodle Blog: Cheers to a new year! As [...]

2016: The Year in 36 Posts

As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January. Not all of these would qualify, in everyone’s eyes, as the biggest things that happened in mobile that month, but for us they are the stories the trends and issues that have shaped the industry throughout the year. We hope you enjoy out review of 2016. We’ll be [...]

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms of bragging, which are usually motivated by an honest urge to foster curiosity and cultural learning — or at least appear that way. For millennials, [...]

2017 Predictions: Euclid Analytics – Mobile Marketing

Euclid Analytics CEO Brent Franson provides top three retail trends he expects to see in 2017. In 2016, we saw retailers begin to adapt to a changing retail landscape. Various brick-and-mortar retailers filed for bankruptcy while conversely, online retailers expanded into brick-and-mortar. This year, retailers sought a balance between going all in on physical retail or doubling down on eCommerce. As the holiday shopping season comes to an end, retailers will begin to buckle down and look to the opportunities that lie [...]