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Wynn Las Vegas to put Echos in Every Room

The Wynn Las Vegas hotel has unveiled plans to equip all its 4,748 rooms with an Amazon Echo. The roll-out will start this month with Echos installed in suites at the hotel. It will be in all guest rooms by summer 2017. Guests will be able to control a variety of room features with a series of voice commands via the device. Initially, this will include lights, room temperature, drapery and the television. As the project evolves, future features [...]

Why data amplifiers matter in a world of omnichannel discovery

In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of the impact of the on-demand, omnichannel consumer. To be effective with location marketing in 2017, any brand that operates multiple locations needs to make [...]

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Facebook reveals an actual plan to stop fake news

Fake news has become a bigger problem than ever in 2016, and Facebook’s been at the center of it as the platform where most people share stories. But now it’s actually doing something about it. The company today announced a series of steps it’s taking to combat the spread of fake news stories. First up the company is making it easier to report fake news. Just click on the upper right hand corner of the post, and you’ll have an [...]

Captivating Videos

Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service. However, it’s also important [...]

M&C Saatchi Abel Introduces Charity ‘Stamps for Good’

M&C Saatchi Abel has created a new initiative to allow people to include a virtual stamp, in every email they send, that is linked to a specific charity. In collaboration with RocketSeed, Stamps for Good is made up of 10 stamps linked to 10 different charities. To get involved, subscribers must visit the Stamps for Good website, pick a cause, pay for the stamp – that will be embedded in the emails – and all the proceeds then go [...]

Get your Bing campaigns in top shape for 2017

With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the calendar year is a great time to audit and review your current activity, making sure it is in line with industry best practices and [...]

Cisco employs VR to dramatise cybersecurity threats

Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds to demonstrate the multi-dimensional cyber attacks that can occur, while also promoting Cisco’s advanced security solutions to deal with these issues. Speaking to Campaign Asia-Pacific, which was invited to experience the campaign, Matt Hardwick, Cisco’s director of corporate communications for Asia-Pacific [...]

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Google’s self-driving cars spin out into new company called Waymo

Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon Krafcik made the announcement today at a press event in Califronia. As TechCrunch points out, Google’s car unit had recently been shifting its executives from research towards experienced business leaders. Krafcik joined this year and used to work for Hyundai, while [...]

Delivery Hero Acquires Foodpanda from Friend/Rival Rocket Internet

Delivery Hero has acquired rival Foodpanda from Rocket Internet – adding 20 new countries in Eastern Europe, MENA and Asia to Delivery Hero’s platform and consolidating its position in the Middle East. The terms of the acquisition are undisclosed but will be funded through the issuance of new shares in Delivery Hero to existing Foodpanda shareholders. The transaction is subject to customary closing conditions and expected to close prior to 31 December 2016. Niklas Östberg, CEO of Delivery Hero, commented: [...]