YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels.Cross-channel live redirects are functionally similar to Twitch raids, which allows a creator to send their audience to another stream when theirs…
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations.“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity…
Dive Brief: Topo Chico Hard Seltzer, owned by Molson Coors, is celebrating Cinco De Mayo with a new national ad campaign to promote its margarita hard seltzer line, according to a press release. The first ad in the series positions…
Dive Brief: Pernod Ricard’s Malibu, a coconut liquor made with rum, unveiled a brand refresh that kicks off with the global campaign “Welcome to Malibu,” according to a press release. The campaign features the tagline “Do Whatever Taste Good” and…
Could this possibly be some sort of peace offering? Alberto Rodriguez/E! Entertainment | Getty Images Elon Musk and Jeff Bezos have been longstanding rivals, especially when it comes to business dealings like their pursuits of outer space via both of…
What do you need to compete in SEO?Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most successful sites when it comes to organic search have the right…
Dive Brief: Anheuser-Busch InBev has named Marcel Marcondes as its global CMO, according to a press release. Previously, Marcondes was the global president of Beyond Beer. The appointment comes as Anheuser-Busch InBev undergoes a larger corporate shakeup, including the appointment…
In a startup (new business), being nimble and agile is about survival in a competitive landscape and putting the customer experience at the heart of everything we do is critical. Do you have an app? Apple or Android store? We…
The online world is fast-paced and ever-changing. Your business must have a solid presence by having a quality crafted website. Without it, you will fall behind, while your competitors stay ahead of the curve. Moreover, having a website is a…
Website content is the ambiance of any business’s digital platform. Beyond conversions and revenue, website content is also accountable for spreading brand awareness and business objectives on an enormous scale. When your potential customers stop over your website in a…
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re…
Dive Brief: Horizon Media and Nielsen partnered on a solution to help marketers better account for multicultural audiences in their communications and media planning, according to an announcement. Horizon developed the concept while Nielsen provided the software and data backbone.…