Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The ’80s is having a moment. Marketers from Kraft Heinz to Applebee’s have embraced…
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. It’s that need to…
Dive Brief: The Kraft Heinz Company and Google announced a multiyear strategic partnership that seeks to accelerate the CPG giant’s digital transformation, per a press release. The marketer will use a variety of Google technologies in a bid to strengthen…
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work.A technical SEO must be familiar with the most popular CMS systems and know at least the basics of HTML, CSS,…
How to assess which are the most promising cryptocurrency to invest in presents a number of challenges for investors, especially when attempting to approach the matter from the standpoint of risk-reward ratio.Put simply, how much risk are you willing to…
Dive Brief: Further expanding its AR try-on tools, Perfect Corp. has teamed up with Sally Hansen to release AgileHand Technology, which lets shoppers try nail color options using augmented reality technology on their mobile device, the companies announced last week. The…
Dive Brief: Amazon’s Prime Video will air a 30-second ad during the Super Bowl to promote “Thursday Night Football,” which it will begin airing in the fall, according to a press release. Created in partnership with Wieden + Kennedy, the…
With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites.People with Google Business Profiles, or who use other Google properties, may have noticed an email…
Opinions expressed by Entrepreneur contributors are their own. Three years ago, no one in the franchise industry could have predicted the sweeping changes and adaptations that have combined to create our new normal. But by and large, the franchise market…
Dive Brief: Marketer spending on third-party audience data increased 8.1% year-on-year to $13.3 billion in 2021, double the rate increase recorded the year prior, according to findings shared in the fifth annual State of Data report from the Interactive Advertising…
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your…
Dive Brief: Amazon’s advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain, according to an earnings release. This is the first time the company has broken out the specific financials of advertising sales, which…
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