At least 132 employees at SpaceX’s Hawthorne, Cali. headquarters in Los Angeles County have tested positive for Covid-19, NPR reports. Currently, the Elon Musk-led rocket factory is the site of the largest recent countywide workplace outbreak monitored by local health…
Dive Brief: General Mills named Doug Martin as chief brand and disruptive growth officer effective Jan. 3, 2022, according to a Dec. 17 announcement. The role, which reports to Chief Strategy and Growth Officer Dana McNabb, is an expansion of…
Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank for.It’s a concept comparable to the journalistic standard of never…
2021 is nearly ending, it is time to draw up the strategies with which you will give direction to your startup this 2022. Remember that within your digital marketing strategies, it should always be considered one focused on Content Marketing…
Dive Brief: E.l.f. Cosmetics debuted a video series on TikTok inspired by the holidays and trends that have taken over the platform over the past year, per a press release. Billed as a “movie” native to the app, “Big Mood,…
Every customer carries a phone and a wallet. To get to their wallet, go through their phone.Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas…
Dive Brief: Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years, according to a…
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps.The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an…
It’s crucial with nowadays with all the competition on the web that every business’ strategy should be focused on ranking as high as possible in the search engines. Basically, what good SEO is about is trying to develop a website…
Dive Brief: KFC for the third holiday season in a row is selling a firelog inspired by its 11 herbs and spices recipe, but this year is tying the gag gift into a larger experiential promotion, according to a news…
Dive Brief: Airbnb is renting out the Chicago-area house from the original “Home Alone” for one night on Dec. 12, according to an announcement. The move follows the release of streaming sequel “Home Sweet Home Alone” on Disney+ last month. A booking…
According to regulatory filings dated on Thursday, Tesla CEO Elon Musk sold 934,091 shares of the car maker’s stock — equating to $1.01 billion. According to Bloomberg, the sales were meant to help Musk offset taxes on the exercise of about 2.1…
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