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Viewpoint: Fake News Vs. Real Money

In his first week in office, President Trump has, among other things, launched a number of blistering attacks at the press, continuing an antagonistic relationship that has only worsened since he announced his plan to run for the Republican nomination. Meanwhile, on this side of the pond, rumours are circulating that The Guardian may be shifting to a tabloid format, as well as outsourcing its printing operation to a rival publisher and ending a number of other operations all [...]

NinthDecimal and Acxiom Partner for ‘People-centric Marketing Solutions’

Mobile programmatic and audience intelligence platform NinthDecimal has linked up with Acxiom, a data technology and services company, to provide marketers with ‘people-centric marketing solutions’. NinthDecimal will combine its location graph data with Acxiom’s household and third-party data to reach ‘customised consumer segments with one-to-one precision and provide measurement at scale across all media platforms’. Furthermore, marketers will be able to activate NinthDecimal’s location-based audience segments, along with Acxiom’s third-party audiences, on top of their own CRM (customer relationship management) [...]

Fairfax Media Uses Eye Tracking to Show Ad Effectiveness

Fairfax Media, the company behind The Sydney Morning Herald, has launched a campaign – following an eye tracking research study – to show how advertisers can get their ads noticed by a larger number of people on both mobile and desktop. Fairfax’s eye tracking study analysed ‘visual behaviour to determine the ad creative, positioning and formats that capture’ the attention of digital audiences. The study looked at the visual behaviour of smh.com.au  readers on desktop and smartphone – to [...]

Go green, plant your red envelopes this CNY

Ad Nut likes the spunky kid in this Leo Burnett production. It’s great that his entrepreneurial spirit starts young and he is generous to save his wish for his grandmother at the end of the video. Let’s hope he follows through with TLC for the seeds of black-eyed Susan embedded in the red packets. The video promotes the fact that Maxis is giving away a free set of plantable red packets to the first 300 customers who make a [...]

Snapchat Partners with Oracle for Offline Ad Targeting

Snap Inc, the company behind Snapchat, has signed a deal with Oracle Data Cloud – as it aligns its ad targeting with the likes of Google, Facebook and Twitter. The Wall Street Journal reports, confirmed by Oracle via Twitter, that the deal will help marketers use data from offline purchases to target customers with more relevant ads on the Snapchat app. It will also help these marketers measure whether campaigns result in real-world sales. Evan Spiegel, CEO and co-founder of [...]

Amazon Gives MyFirmsApp Nod to Use Lex AI Service

MyFirmsApp, an app solution for accountants and bookkeepers, has been given the go-ahead by Amazon Web Services (AWS) to build AI into its web, mobile and connected device apps using Amazon’s Lex AI service. Lex, introduced last month, builds conversational interfaces using voice and text that is built on the same technology that powers Amazon Alexa. The MyFirmsApp development team will trial the speech recognition and natural language understanding capabilities of Lex in a bid to ‘deliver a better [...]

Matterport Brings its VR App to iOS

Immersive media tech company Matterport has introduced VR support for iPhone devices, after already being available to Android users. The Matterport VR app provides users with the option to publish any Matterport 3D space in VR. The app comes pre-loaded with over 150 VR experiences. These experiences can be accessed via its iOS, Gear VR and Cardboard apps. Bill Brown, CEO of Matterport said: “Companies that move quickly to integrate immersive media are going to deliver a better consumer experience [...]

Responsive Website or Mobile App : Do You Need Both?

Responsive Website or Mobile App : Do You Need Both?

Choosing between a responsive website or a native app is more a business call than going into the technical capabilities of what each platform has to offer. The reason is that the same set of customers that access your business through a desktop could potentially connect with your brand on the go through their smartphones. For companies, apps are another medium to reach out to customers, just like a website or an advertisement. There is no debate about one vs. [...]

Move and win roundup: JWT, WE, Omnicom, McCann, O&M, more

PEOPLE MOVES J. Walter Thompson Asia Pacific appointed Sylvia Leong as Asia Pacific Director of Human Resources. She joins from Kennametal Inc, where she led a regional HR team. Omnicom Media Group Australia appointed Kristiaan Kroon as chief investment officer, following the promotion of Tony Harradine to chief investment officer OMG Asia Pacific. Kroon joins from Fairfax Media, where he was the national agency sales and commercial partnerships director. Media intelligence firm Isentia named Matthew Stanton as the new global chief executive officer [...]