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Facebook reveals an actual plan to stop fake news

Fake news has become a bigger problem than ever in 2016, and Facebook’s been at the center of it as the platform where most people share stories. But now it’s actually doing something about it. The company today announced a series of steps it’s taking to combat the spread of fake news stories. First up the company is making it easier to report fake news. Just click on the upper right hand corner of the post, and you’ll have an [...]

Captivating Videos

Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service. However, it’s also important [...]

M&C Saatchi Abel Introduces Charity ‘Stamps for Good’

M&C Saatchi Abel has created a new initiative to allow people to include a virtual stamp, in every email they send, that is linked to a specific charity. In collaboration with RocketSeed, Stamps for Good is made up of 10 stamps linked to 10 different charities. To get involved, subscribers must visit the Stamps for Good website, pick a cause, pay for the stamp – that will be embedded in the emails – and all the proceeds then go [...]

Get your Bing campaigns in top shape for 2017

With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the calendar year is a great time to audit and review your current activity, making sure it is in line with industry best practices and [...]

Cisco employs VR to dramatise cybersecurity threats

Cisco, together with PR partner Allison+Partners, has unveiled a virtual-reality experience to give consumers an accessible view of cybersecurity threats. Designed with the lay, non-IT person in mind, the experience takes the user inside a virtual network and proceeds to demonstrate the multi-dimensional cyber attacks that can occur, while also promoting Cisco’s advanced security solutions to deal with these issues. Speaking to Campaign Asia-Pacific, which was invited to experience the campaign, Matt Hardwick, Cisco’s director of corporate communications for Asia-Pacific [...]

waymo google

Google’s self-driving cars spin out into new company called Waymo

Google will no longer be making a self-driving car. But Waymo will. Basically, the self-driving unit at Google X, previously codenamed Chauffeur, has now spun out into its own independent company under the Alphabet umbrella. New Waymo CEO Jon Krafcik made the announcement today at a press event in Califronia. As TechCrunch points out, Google’s car unit had recently been shifting its executives from research towards experienced business leaders. Krafcik joined this year and used to work for Hyundai, while [...]

Delivery Hero Acquires Foodpanda from Friend/Rival Rocket Internet

Delivery Hero has acquired rival Foodpanda from Rocket Internet – adding 20 new countries in Eastern Europe, MENA and Asia to Delivery Hero’s platform and consolidating its position in the Middle East. The terms of the acquisition are undisclosed but will be funded through the issuance of new shares in Delivery Hero to existing Foodpanda shareholders. The transaction is subject to customary closing conditions and expected to close prior to 31 December 2016. Niklas Östberg, CEO of Delivery Hero, commented: [...]

What does the Consumer Review Fairness Act mean for consumers and online reviews?

Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages (in both organic listings and paid ads), and Google recently started showing third-party reviews in a company’s Google Knowledge Panel. Bottom line: You can’t avoid reviews, [...]

PewDiePie

YouTube would be insane not to listen to the complaints of its community

PewDiePie is one of the most recognizable YouTubers. The 27-year old Gothenburg native is an international celebrity and a self-made millionaire, and it’s all thanks to his videos, where he yelps, shrieks, howls, and makes the occasional dirty joke. Needless to say, he’s not my cup of tea. And last week, he threatened to irrevocably delete the YouTube channel that’s given him all his success. This, he said, would happen when his subscriber count passed the 50 million mark, and was [...]