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US Ad Groups File Petition Against FCC’s Information Opt-in Rules

Several major US ad groups have jointly submitted a petition asking the Federal Communications Commission (FCC) to reconsider its ISP (internet service provider) privacy opt-in rules, which took effect this week. The rules prohibit ISPs from using information about subscribers’ activity and usage for ad targeting without prior consent the user. The petition reads: “Opt-in consent has not been the historical standard for advertising and marketing uses of data.  The Order, however, would require opt-in approval for the use of [...]

‘Planet Earth II’ Team Partners Oculus to Create VR Experiences

Following on from the success of BBC’s Planet Earth II, the production team behind it, BBC Earth, has joined forces with Oculus to launch three VR experiences. The experiences will invite users to step into the lives of different animals. Users will be able to explore the ‘daily adventures’ of a Caracal cat, an Oogpister beetle and black bears. All three VR episodes, free for the first three months, will be released separately on Oculus Rift and Samsung Gear [...]

Are your paid search ads making the right impression?

Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge of paid search success, impression share itself is far from a useless metric. In fact, after auditing thousands of paid search accounts at [...]

Apple Removes New York Times App from its Chinese App Store

Apple has pulled the New York Times app from its App store in China, after allegations that the publication has violated local regulations with its content. The move by Apple on 23 December 2016, as reported by the publication in question, saw both the English-language and Chinese-language versions of the app being removed from the App Store. Apps from other international publications remain available. “For some time now the New York Times app has not been permitted to display content [...]

Rocked by scandals, Japan must change | Analysis

Editor’s note: We’ll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine. The dust had barely settled from the revelation that Japan’s largest agency, Dentsu, had been overcharging Toyota for its online advertising, when yet another controversy emerged to call the nation’s online marketing practices into question.  In early December, mobile internet company DeNA shut down nine of its 10 content curation sites following criticism over poor and inaccurate [...]

ODG Unveils Two Mixed Reality Smartglasses

AR and VR smartglasses manufacturer ODG (Osterhout Design Group) has unveiled two mixed reality smartglasses at this year’s CES. The devices, called R-8 and R-9, are powered by the Qualcomm Snapdragon 835 processor. The R-8, weighing 4.5oz, is said to be aimed at the consumer – providing them with access to movies, sports, gaming, navigation, news articles and books. It features HD resolution, over 40 ̊ field of view (FOV), and augmented, virtual and mixed reality overlays. The R-9, offering [...]

The fake information epidemic and how it will hurt local search in 2017

Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem: the ease and prevalence with which false online information is used to manipulate behavior. The manipulation can be of consumer behavior, business behavior or even [...]

Adtech Funding in Decline Amidst Facebook and Google Dominance

Funding in adtech startups has dropped 33 per cent in the past year, from $3.2bn (£2.6bn) to an estimated $2.2bn as Facebook and Google assert their dominance over the ad sector. According to a Financial Times (FT) report, from data collated by CBInsights, funding has crashed to its lowest point in five years – with global venture financing deals seeing a 17 per cent drop from 414 in 2015 to 343 in 2016. Much of this is down to the [...]

2017: The Industry Predicts

2016: The Year in 36 Posts As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January…. This article passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.Recommended article: The Guardian’s Summary of Julian Assange’s Interview Went Viral and Was Completely False. Source link