Closed for Christmas – Mobile Marketing

‘Twas the night before Christmas – or the night before the night before, at least – and all was quiet at Mobile Marketing Towers. After a hectic year, we’re now closed up for the Christmas holidays. We’ll be back on Tuesday 2 January 2017 – but in the meantime, fear not, there’s no shortage of things for you to read. Our end of year content has been going up on the site all week, looking at everything from ad blocking to acquisitions, statistics to [...]

New China live streaming regulations could benefit brands | Advertising

CHINA – China’s long arm of censorship now reaches live streaming, a wildly popular phenomenon that has brands such as Xiaomi, Mondelez and Durex jumping on bandwagon to broadcast product-related videos to consumers in real time. Earlier this month, Chinese authorities ordered the shutdown of thousands of live stream accounts which purportedly host “inappropriate content”. Starting next year, online live performance operators must apply for permits and performers are required to register their real identities. Speaking to Campaign Asia-Pacific, Amber [...]

53 Per Cent of People up for Mobile Messaging with Businesses

53 per cent of people in the UK and France – who use mobile messaging apps – have interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in. The survey of 2,000 consumers, by marketing technology solutions firm Kenshoo, also found that, of those open to messaging with businesses, 46 per cent would be tempted by the prospect of receiving exclusive deals. 25 per [...]

SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. BrightLocal opens its 2016 local SEO survey to see how the industry has changed [...]

Sony Launches ‘World’s First-ever Vertical Movie Trailer’ for the Emoji Movie

Sony Pictures Animation has launched the ‘world’s first-ever vertical movie trailer’ – designed for mobile users to view the teaser for the upcoming release of the Emoji Movie. A wise move considering the content of the movie. The teaser trailer features the somewhat despondent vocals of Steven Wright (Mel Meh – he’s a ‘meh’ emoji) – who plays the father of T.J. Miller’s character, Gene – telling us to bring the family to see the movie when it’s released. Tony [...]

BBC and Blippar Partner to Create Planet Earth II AR Experience

BBC Worldwide has teamed with Blippar, an AR and visual discovery solutions firm, to enable people in Asia to learn more about BBC’s successful Planet Earth II series through AR. Using Blippar’s mobile app, users can ‘blip’ – scan using the Blippar app – 19 common objects to create an AR experience. Once scanned, users unlock a short AR experience that leads them to the Planet Earth II section within the app. This section delivers facts about animals related [...]

Campaign China’s top brand missteps from 2016 | Advertising

See all our 2016 year-in-review features across Asia-Pacific: Brand crises; major appointments and departures; big launches; the best, worst and strangest ads; and more. Racist Qiaobi laundry detergent ad Eyebrows were raised to the ceiling for this laundry detergent ad that shows a black man being turned into a Caucasian after swallowing a detergent capsule and spending some time in the washing machine. Qiaobi’s apology  did not help to stifle the global condemnation when the company suggested that internet users and the media [...]

Link campaigns: Strategy development and review

Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there (and I’d encourage pursuing these opportunities), but you will need an ongoing campaign to achieve sustainable results. A campaign model ensures research, strategy development and ongoing review and analysis as a project progresses. Whether you’re planning to pursue links in 2017 or continue [...]

Facebook Introduces Group Video Chat Feature

Facebook has introduced a Houseparty-esque group video chat feature, along with Snapchat-style ‘fun 3D masks’, to Messenger – as it borrows a few more ideas from other platforms. The group video feature enables up to six people to be on the device in split-screen, while up to 50 people can join in to either just listen or talk via voice chat. The six participants in the video chat will be able to use the virtual masks to spice up [...]