Dive Brief: Google’s advertising revenue soared 69% year-over-year to $50.4 billion in the second quarter, parent company Alphabet said in an earnings statement released Tuesday. YouTube ads drew in $7 billion in Q2, an 84% increase over the year-ago period.…
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained.Not…
Dive Brief: Snap and Twitter reported positive results in second-quarter earnings released Thursday, signaling again that the larger advertising market is rebounding following a bumpy pandemic year. Snapchat’s owner saw revenue more than double to $982 million over the quarter while…
Lake Lanier Islands: Location for Summer Camp After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, I had an observation to make. “I have been to countless vendor conferences,”…
Redirects are a natural part of a site’s evolution.You can create a service page or blog post that is relevant today. But there may come a time in the future when it no longer makes sense to keep it live.So,…
Dive Brief: Toyota launched a new gaming challenge with esports organization Gen.G, according to a press release. Titled “Toyota Sedan: Drive Your Game,” the competition runs for 10 days, from July 19 to July 28, and is being streamed on…
So, you want an angel investor or even a family member or friend to consider investing in your business. To get any investor interested in your business, you have to think like a value investor. A value investor looks to…
Dive Brief: Taco Bell created an anime-style ad and digital comic tie-in inspired by the Japanese manga format to promote the return of Nacho Fries, according to details emailed to Marketing Dive. The brand’s Live Más Productions unit has teased…
No matter the product, the ultimate goal of any ecommerce site is to attract customers. Once on your page, they can navigate your well-designed interface and peruse your products before finally sealing the deal by clicking “add to cart.”The challenge…
Dive Brief: Panera Bread released a limited-edition swimwear collection that is available via a dedicated e-commerce site and designed for customers who eat soup even in hot weather, the company confirmed in an email. The bakery chain conducted a survey of…
The device will use radar to track a person’s sleep, per Amazon’s FCC filing. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 12, 2021 2 min read This story originally appeared on Business…
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