Dive Brief: Mars Wrigley is a strategic corporate brand partner to Venture 10 Studio Group and producer Hangar 56 in their development of a reality competition show called “#Followme.” On the program, aspiring social influencers will compete in business-themed challenges…
“Alignment. We’ve all been talking about it for a long-time, but now you have to do it. Everyone had to put down their swords, get in a room and figure it out together.” Craig Rosenberg, Distinguished VP at Gartner, was…
Dive Brief: Google announced several expansions to Google Ads and its e-commerce platform during the company’s Marketing Livestream on May 27, according to a trio of company blog posts penned by Google executives. The tech giant emphasized that marketers will have increased access to…
Google Analytics is an amazing, free platform that’s been around since 2005 and is still the world’s leading analytics platform for understanding a website’s performance. In today’s marketing and web software market, it is that rare combination of high-performing metrics…
Today’s Ask an SEO question comes from Moses from Nairobi, who asks:What advice can you give to those aspiring to join the SEO profession starting from the best courses to take through from beginners to advance.What a great question!First, I…
Dive Brief: Afterpay, an Australia-based buy now, pay later (BNPL) service, has launched a multi-million dollar global campaign, per a company press release. Titled “Pay Better with Afterpay,” the effort features the brand’s first-ever U.S. TV spots, one of which…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. With the pandemic restricting some recreational activities over the past year, many people have…
May 19, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Pandemic or no pandemid, digital nomads on Instagram continue serving us with pictures at exotic locations and meetings at the beach. Who wouldn’t want that? Well, we are…
When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even…
The following is a guest post by Jay Friedman, president of Goodway Group. Opinions are the author’s own. In 1964, Marshall McLuhan published “Understanding Media” and changed the way we thought about media, coining the idea that “the medium is…