Dive Brief: Orbitz is introducing a refreshed travel hub aimed at LGBTQ consumers with the premiere of a short film on its website and streaming video platforms. The Expedia-owned company’s “Travel As You Are” national campaign invites people to travel…
Dive Brief: Clorox Scentiva has tapped actor-activist Billy Porter to craft an original musical track as part of a TikTok hashtag challenge, per details emailed to Marketing Dive. The #YasClean campaign flips the slang phrase “yas queen” with the brand’s…
Effective project management, especially if you have a large team from various departments involved in the project, quickly becomes a nightmare. Marketing, including digital, often involves any number of simultaneous projects going at the same time. Ensuring that each project…
What Are the Major Metrics We Use for Measuring Domain Authority?Comparing Domain Authority CheckersDomain Authority Checkers Are Missing Real-World ContextWhat Other Metrics Can Help Gauge True Domain Authority?Metrics Are Only the Start of Determining AuthorityShould domain authority checkers be a…
Dive Brief: Budweiser plans to offer a pop-up stadium experience for baseball fans in New York and Chicago who can’t attend Major League Baseball’s Opening Day games on April 1. The beer brand will arrange for ballpark vendors to give…
Unveiled as a prototype during CES in January, Razer decided to turn it into a real product. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! March 26, 2021 2 min read This story originally…
Dive Brief: Tostitos, the brand of tortilla chips marketed by PepsiCo’s Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon and Dan Levy. The “For the Love of Chips…
Blogs With Impactful Content Marketing StrategiesSocial Media Content That ConvertsVisual Content That Motivates Consumers to BuyEffective Video Content Marketing ExamplesContent Marketing Is a Must for Any Marketing StrategyWhen it comes to driving traffic and boosting conversions, content is key to…
Dive Brief: Acura launched a family-themed multichannel campaign to promote its 2022 MDX crossover SUV among Hispanic women, per details emailed to Marketing Dive. The Honda-owned luxury brand’s “Working Mom” campaign includes 30-second spots in English and Spanish that are…
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