The outlook for CRM in a COVID and post-COVID world Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission…
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from…
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a…
Dive Brief: E.l.f. Cosmetics has partnered with Kathleen Belsten, a popular Twitch gaming streamer and social media personality who goes by the name Loserfruit, or Lufu, according to a news release. With the tie-up, the marketer is looking to strengthen…
85% of salespeople have self-limiting beliefs that hurt their sales effectiveness. 85%! Huge!And one of the most common Sales Self-Limiting Beliefs we see in sellers is the belief that Prospects Are Honest. The number actually went up one percentage point…
Dive Brief: Bacardi has enlisted Meek Mill, Leslie Grace and producer Boi-1da to remix “Conga” by Miami Sound Machine as part of its “Conga Feat. You” campaign, according to a press release. The alcoholic beverage brand wants consumers to submit…
This post was sponsored by 97th Floor. The opinions expressed in this article are the sponsor’s own.Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.In reality, SEO efforts can and…
Editor’s Note: This story is part of a package on direct-to-consumer brands. Find the rest of the stories here. Much has been made of the fact that direct-to-consumer brands, which claim to be challengers in their respective spaces, look visually…
November 16, 2020 7 min read Netflix’s miniseries, The Queen’s Gambit, features Kentucky-native chess prodigy Beth Harmon learning the game from the janitor at her orphanage and evolving until she can take on the world’s best. The show has become something…
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