Today, Choice Hotels International is launching the largest marketing campaign in its history, building on sustained momentum in brand growth to drive guest satisfaction and franchisee revenue. The multichannel national campaign, titled “A Stay for Any You,” stars actor and…
Dive Brief: Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Videos will appear in a #TikTokFitness Powered by Peloton co-branded hub and feature a…
Dive Brief: NBCUniversal will air a commercial-free fourth quarter during an upcoming NFL broadcast, the first ever for the pro football league and a piece of the network’s budding experiments with its Peacock streaming service, per details shared with Marketing…
As third-party cookies fall out of favor, advertisers have been seeking alternative methods of ad targeting. Such efforts have resulted in the emergence of retail media networks that rely on troves of shopper data, along with other solutions oriented around…
Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters wake up from a nightmare, haunted by Geico’s “so easy, a…
Target is running an ad on the Sphere in Las Vegas, Nevada, to boost its holiday marketing blitz, according to details shared with Marketing Dive. The outdoor placement emulating a snowglobe, live through Dec. 22, depicts an 11-story Target based…
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a…
Dive Brief: Global advertising spending is projected to increase 4.6% in 2024 to reach $752.8 billion, a rate of growth above what the industry experienced in 2023, according to the latest Dentsu forecast. However, the agency network cautioned that media…
Dive Brief: Among surveyed advertisers, 44% plan to increase their investment in content creators in 2024, with an average spending increase of 25%, according to an inaugural creator economy report from the Interactive Advertising Bureau (IAB) and research agency TalkShoppe. Advertiser…
Domino’s today (Dec. 4) announced plans to award $500,000 in grants for snow plowing to ensure that carryout customers can access the pizza chain despite the worst of winter weather. Consumers can submit their zip code to apply for a…
Dive Brief: McDonald’s collaborated with artist and streetwear influencer Kerwin Frost for a customized Happy Meal box that includes a McNugget Buddy collectible, which are returning for the first time in more than 25 years, per a press release. The…
Dive Brief: NBCUniversal and Google have teamed up to take viewers behind the scenes of the Macy’s Thanksgiving Day Parade with help from the Radio City Rockettes, per details shared with Marketing Dive. Three custom 30-second ads airing during the…
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