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Content Marketing

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will not change their current behavior to use your product, no matter how great it is. That’s why it is critical to detect and anticipate friction points by monitoring a customer’s journey with your product. According [...]

Kiernan Shipka Nabs Lead Role In ‘Sabrina’ On Netflix; But Will Not Be Spinoff Of ‘Riverdale’

Kiernan Shipka has been announced for the lead role of teenage witch Sabrina from the Archie Comics title in Netflix’s upcoming series “Sabrina.” Shipka will play Sabrina Spellman, an empowered and occasionally reckless young woman who is half-human, half-witch and is just beginning her dark education as a sorceress. At the same time she tries to maintain a normal life as a sophomore at Baxter High. A previous live-action TV series based on the character aired on ABC and [...]

George Soros, Billionaire, Suffering ‘Massive Heart Attack’ On Christmas Eve Is A Death Hoax

George Soros experiencing a “massive heart attack” on Christmas Eve 2017 is a death hoax. There is no truth to a report that the Hungarian-American billionaire of liberal causes suffered a life-threatening cardiac condition just before Christmas 2017. Where did this death hoax originate? YourNewsWire.com published the on Dec. 25, 2017, reported that Soros had suffered a massive heart attack in Hungary on Christmas Eve and then underwent triple coronary artery bypass surgery soon afterward. You can read [...]

Kevin Hart Wants To Tackle Robin Williams’ Mrs. Doubtfire Following Jumanji: Welcome To The Jungle

Kevin Hart said that he has a strong desire to play the role that Robin Williams tackled in Mrs. Doubtfire. Hart can next be seen in Jumanji: Welcome to the Jungle, which is itself a reboot/remake of Jumanji, another classic Williams movie. When asked about what role next he would remake, Hart did not hesitate with his answer, telling that he has the desire to do Mrs. Doubtfire: “I’ll stay on the Robin Williams train and say that [...]

Maine Toys R Us Receives $10K Payment From Secret Santa Couple To Pay Off Layaway Orders

A husband and wife in Portland, Maine, served as anonymous Secret Santas as they paid off $10,000 in layaway orders for other families. WGME-TV that the couple is local but that they chose to remain anonymous with regards to their generous payment at the South Portland store. Store manager Jay Roes says the money will be enough to pay off the balance on about 100 layaway accounts. The kind gift from the anonymous married couple will help make [...]

Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban

Mush Last into the tank are Ashley Thompson and Kat Thomass of Mush, seeking $300,000 for 10 percent equity. offers healthy, ready-to-eat oatmeal packs. According to their website, their “overnight oats are never cooked” and are “cold-soaked to perfection.” The flavor pods, which come in a pack of eight, include wild blueberry, apple crisp, dark cacao and vanilla bean. The packs cost $39.99. In two years, they have done $190,000 in sales. Guest shark Rohan Oza thinks the packaging needs [...]

‘Flaming Tire’ Rocketing Past A Car Almost Hitting A Woman Is A Viral Digitally Manipulated Video

A video of a “flaming tire” flying past a car and almost hitting a woman is a viral digitally manipulated video. A viral video falsely shows a “flaming tire” rocketing past a car and almost striking a woman standing outside of the vehicle. According to a that went viral in November 2017, there are random flaming rocket tires that are attacking people. You can see it below: Flaming rocket tire would’ve been hell of a way to go [...]

Snapchat Shutting Down By the End of 2017 Is A Viral Hoax

/ Pixabay Reports that Snapchat announced that it is shutting down by the end of 2017 are false. Rumors that the mobile messaging and media sharing app will be removed from all devices starting next week stemmed from a prank news website. According to , the fake claim originated on Channel 45 News, a prank news website that allows users to trick or “troll” their friends by creating hoaxes. The claimed that Snapchat CEO Evan Spiegel had announced [...]

Why Your B2B Sales Strategies Fail To Convert B2C Leads

For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have deserted you, your consumer sales don’t make up for the B2B revenue losses, and you’re actively interviewing for a new marketing lead. The problem with porting over [...]