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Content Marketing

Why Being a Digital Nomad is Overrated

/ Pixabay I’ll be honest — the allure of becoming a digital nomad was one of the reasons I decided to take my freelance writing full-time. I had dreams of hopping from country to country with my laptop and writing my heart out. I’m still a full-time freelance writer, but the logistics of it didn’t happen quite as I’d planned. I ended up hating working while traveling. The grass isn’t always greener on the other side. Here are a few [...]

How to Use Testimonials in Your Content Marketing

/ Pixabay Today’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a purchasing decision, they want to know that other people have made that decision—and been happy with the results. Indeed, that even a testimonial or recommendation from a total stranger can positively impact a purchasing decision; seven out of 10 consumers are more likely to buy a product or service if it has testimonials attached to it. The question is, how [...]

Print vs Digital Magazine : Which one do you subscribe to?

We read more, read longer and subscribe more often to print than digital magazine. While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy. These findings come out of an informal survey we conducted of over a thousand North American consumers. We asked fourteen key questions about the type, subscriptions and time with magazines they had read in the past month, to see if we could draw [...]

GDPR’s Relationship With Marketing, the EU and You

The European Union’s (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your small business while remaining in compliance. Who needs to pay attention to GDPR? Nearly everyone. These new EU laws affect U.S. companies as well. If your company collects data from someone residing in a , you’ve got to play by the same new [...]

Beware Of “Experts” Sharing Data

Beware Of “Experts” Sharing Data…..

I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data on research we have conducted. But we are careful to position the context of that data and how it might be interpreted. But too often, we consciously or unconsciously, we “lie with statistics.” I read an interesting article in Forbes. Largely, I [...]

Memorial Day 2018 By The Numbers

After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have to. Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend. TRAVEL Even though gas prices are the most expensive they’ve been in 4 years, the number of Memorial Day travelers are [...]

How to Write Your Company Mission Statement: 200 Top Examples Analyzed

Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s ‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of course, it’s [internal]. And finally, how about this? It’s our responsibility to simplify cutting-edge products and continue to progressively promote and future-proof manufactured solutions, all while striving for technical leadership. I made that one up! Awful, isn’t it? But the [...]

Infinity War’ Crosses $1 Billion Worldwide In 11 Days

Thanos does it again! Marvel Studios’ Avengers: Infinity War is going to cross the $1 billion mark at the global box office today in a record 11 days. A record which was previously held by Disney’s mammoth Star Wars: The Force Awakens, which headed a billion in 12 years. Out of 34 films that have reached the milestone in history, this will be the sixth Marvel Studios title and Disney’s 17th. Avengers: Infinity War earned $31.4 million at the [...]