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Content Marketing

Christopher Jackson Delivers Emotional Cover Of Stevie Wonder’s ‘As’ For Emmys In Memoriam

Christopher Jackson performed the In Memoriam at this year’s Emmys. Jackson sung Stevie Wonder’s “As”. Jackson started with the Maya Angelou poem Touched By An Angel before diving into Stevie Wonder’s “As.” Of course, it is always tough to lose people in the industry but the award In Memoriam provides touching tributes to those who have passed. It is a way to keep their memory alive and honor them all at once. Jackson did a great job in [...]

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

You Have the Power to Create a Meaningful Life — 3 Tips to Make it Happen Today

Most everyone reading this piece understands that life goes by too quickly. Not that long ago my wife Michelle was bringing her 85-year-old father back from a doctor’s visit that revealed he had terminal cancer. He would live about six more weeks before he passed away. He was a special man that lived a great life, but as he drove away from the doctor that day, he said to his daughter, “it goes by in the blink of an eye.” [...]

The Modern Small Business Owner [Infographic]

It’s no secret that small business owners have a lot on their minds, but what are they always thinking about? Small business owners often have concerns about their future, but for the most part they remain confident and optimistic. Here’s some information on the makeup on the modern small business owner. Life of a Small Business Owner Running a small business is no easy task. A nine to five workday often becomes a nine to nine as these entrepreneurs work [...]

‘Marijuana Millions’ Highlights Pot Entrepreneurs In California

GAD-BM / Pixabay This week, Marcus Lemonis travels to California, where “a new law that will soon allow any adult to buy cannabis legally,” according to CNBC. While medical marijuana has been legal for years, Prop 64 has sparked a Green Rush in the Golden State. Visiting Canndescent, founder Adrian Sedlin reveals that they market their product as a luxury brand. Their varieties are named after moods, including “Connect” and “Charge,” which Sedlin explains makes the product relatable and accessible. [...]

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, [...]

5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second . It all comes down to perfecting your audience and therefore pushing the right messaging to the right people at just the right stage of your sales funnel. The bottom line is that market segmentation is the key to winning [...]

7 Ways to Become More Likeable and Memorable

Who wouldn’t want to be more likeable and have people think of them in a positive manner? There are many benefits to having others like us. Personally we will form closer and deeper relationships with those that we want to be in our lives. In the workplace, being likeable will result in better relationships with our colleagues and increase our chances for promotion. Many people have the misconception that being likeable is something that we are born with, [...]

content is king

Creating Epic Content Marketing on a Tight Budget

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off. Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its [...]