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Content Marketing

7 Ways to Become More Likeable and Memorable

Who wouldn’t want to be more likeable and have people think of them in a positive manner? There are many benefits to having others like us. Personally we will form closer and deeper relationships with those that we want to be in our lives. In the workplace, being likeable will result in better relationships with our colleagues and increase our chances for promotion. Many people have the misconception that being likeable is something that we are born with, [...]

content is king

Creating Epic Content Marketing on a Tight Budget

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off. Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its [...]

Invest in Content Marketing

How Much Should You Invest in Content Marketing?

Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying for the strategy you use, in terms of the labor and the time you personally invest. Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work, which leads to a perpetual cycle of [...]

invest in Content Marketing

Content Marketing Methods to Stay Above Your Competition

Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers and publishers are leaving their pay-per-click and display tactics in the closet and opting for the gold medal of all advertising methods : content marketing. Here are [...]

How to Make A Testimonial Video That Closes More Sales For Your Business

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product or service actually works as promised. In fact, admit that their buying decisions are heavily influenced by online reviews. In this post, [...]

Does Content Actually Bring in Customers

Does Content Actually Bring in Customers?

Melts in your mouth, not in your hand. Just do it. Got Milk? You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales through the roof. Such is the power of content. Relationships. Content marketing, when done right, develops relationships of trust that result in new business. “Today’s content marketing is not about distracting the customer,” said Michael Stelzner of Social Media Examiner. “It’s to attract them [...]

4 Principles of a Successful Client Onboarding Process

/ Pixabay Making sure that your client onboarding process is successful is crucial for any service company. When done well, your onboarding process is the mechanism through which your business development and/or sales team does an elegant handoff to your service delivery people. This instills confidence in your offering, and makes your new customer glad to have signed on with you. Getting your client onboarding process right—especially when your service is offered remotely from a globally distributed team—is even more [...]

How Ethereum Will Help Entrepreneurs Everywhere

Every day, it seems, there is a new technology promising to revolutionize the world. The public has been promised so many life-altering products and systems that our eyes glaze over when we see the terms “radical” or “revolutionary” in technological expositions. After all, our lives have already been rocked by the Internet and social media networks. But today a new opportunity is on the horizon—one that challenges perceptions of centralization, transparency, transactions and development. is an open-source platform that [...]