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Content Marketing

Memorial Day 2018 By The Numbers

After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have to. Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend. TRAVEL Even though gas prices are the most expensive they’ve been in 4 years, the number of Memorial Day travelers are [...]

How to Write Your Company Mission Statement: 200 Top Examples Analyzed

Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s ‘s. What about this one? To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. Of course, it’s [internal]. And finally, how about this? It’s our responsibility to simplify cutting-edge products and continue to progressively promote and future-proof manufactured solutions, all while striving for technical leadership. I made that one up! Awful, isn’t it? But the [...]

Infinity War’ Crosses $1 Billion Worldwide In 11 Days

Thanos does it again! Marvel Studios’ Avengers: Infinity War is going to cross the $1 billion mark at the global box office today in a record 11 days. A record which was previously held by Disney’s mammoth Star Wars: The Force Awakens, which headed a billion in 12 years. Out of 34 films that have reached the milestone in history, this will be the sixth Marvel Studios title and Disney’s 17th. Avengers: Infinity War earned $31.4 million at the [...]

Drive High-Value Customer Experience Programs

Combine CX Technology and Services that Invest in Four Key Areas Organizations that run enterprise CX programs have a critical need to drive high value and high return, meaning your CX team must translate every response, dashboard, and case into lifetime value and customer loyalty. Creating CX programs that drive results is accomplished by finding a combination of CX software, research science, and CX program services that ingrain customer experience insight and action into the DNA of your [...]

Crush Your ROIs With These 7 Facebook Ad Hacks

I recently discovered scary statistic from a 2017 that stated: Only 42% of Facebook marketers feel like their effort is paying off. 42%! That’s almost half of advertisers feeling that their time, money and effort aren’t getting them results. 42% who feel their effort just isn’t working. If you are one of those who feel like your Facebook efforts aren’t yielding the return on investments you’re looking for, don’t despair; all is most definitely not lost. The art of [...]

What is Inventory Control?

/ Pixabay Inventory control is something that should be front-of-mind for anyone in the wholesale distribution business. In the simplest of terms, inventory control involves having greater oversight over one’s stock. Some refer to it as “internal control” or even as an accounting system set up to safeguard assets. Let’s take a look at why inventory control is so important as well as what’s involved in developing an effective system. What is Inventory Control & Why Is It Important? Understanding [...]

7 Ways to Get More Mileage For Your Trade Show Social Content After The Show

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows to be fun–pure adrenaline and exciting for me, as a solo, to work with people for a few days–but yet challenging considering the days are usually long (9-12 hours, usually) and devoid of solid [...]

What’s True About What We Know About the Future?

/ Pixabay What’s real and what’s hype in Artificial Intelligence and Machine Learning As with all new technology, emotions run wild and our excitement gets the better of us. The hype is everywhere — projections of an AI-ruled planet akin to something out of a science fiction movie and computers that can almost read minds. In the midst of all these, entrepreneurs would like to know exactly what AI can do for their business. Now that the initial excitement is [...]

Consumer Marketing Tips to Reach Generation Z

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is different than any other consumer group. They use technology differently, and they are passionate about different things. While they may use social media more than their slightly older counterparts, they are engaging with the [...]