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M&A and the Challenges of a “New” Brand Strategy

M&A and the Challenges of a “New” Brand Strategy

[ad_1] [ad_1] / PixabayEvery week we see the constant activity of growth and consolidation in the market generated by a continual stream of M&A announcements – some big, some small, but seemingly never-ending. In this context, we are often asked…

Why Being a Digital Nomad is Overrated

Why Being a Digital Nomad is Overrated

[ad_1] [ad_1] / PixabayI’ll be honest — the allure of becoming a digital nomad was one of the reasons I decided to take my freelance writing full-time. I had dreams of hopping from country to country with my laptop and…

How to Use Testimonials in Your Content Marketing

How to Use Testimonials in Your Content Marketing

[ad_1] [ad_1] / PixabayToday’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a purchasing decision, they want to know that other people have made that decision—and been happy with the results.Indeed, [ad_2] that even…

GDPR’s Relationship With Marketing, the EU and You

GDPR’s Relationship With Marketing, the EU and You

[ad_1] The European Union’s [ad_1] (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your small business…

Beware Of “Experts” Sharing Data

Beware Of “Experts” Sharing Data…..

I guess part of being perceived as being an expert is sharing data and research—all of which supports the conclusions you want people to reach. Don’t get me wrong, we share data on the results we’ve produced, we share data…

Memorial Day 2018 By The Numbers

Memorial Day 2018 By The Numbers

[ad_1] After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have…

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