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Content Marketing

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

We need to go niche to avoid a content marketing crisis

Content marketing is at a real tipping point, and agencies need to get a grip before the industry implodes. Ever since the first Google Panda and Penguin updates at the turn of the decade – designed to penalise low-quality content and links by suppressing the offending sites within organic search results – many of us have been guilty of pushing the mantra ‘content is king’, wooing clients with promises of improved SEO and increased conversions if they invest in [...]

content is king

Eight Cheat Codes To Step Up Your Content Marketing Game

Tips. Hacks. Cheat codes. We all want shortcuts to success. Silver bullets that save time, money and energy. But well, those are hard to come by. As soon as someone uncovers a new hack or tactic, it quickly spreads across the internet and loses its effectiveness. And the truth is, if you’re looking for a quick, easy way to improve your brand’s online visibility, content marketing isn’t the answer. I’m not going to sugarcoat it for you: effective content marketing [...]

reporting-a-story-as-fake

Facebook reveals an actual plan to stop fake news

Fake news has become a bigger problem than ever in 2016, and Facebook’s been at the center of it as the platform where most people share stories. But now it’s actually doing something about it. The company today announced a series of steps it’s taking to combat the spread of fake news stories. First up the company is making it easier to report fake news. Just click on the upper right hand corner of the post, and you’ll have an [...]

content marketing

How to Establish Expert Status with Content Marketing

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article topics. Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business. Content Marketing Write About the History of Your Niche One way to move towards an expert status is to collect facts, [...]