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Content Marketing

invest in Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, or [...]

SEO – Back To Basics

Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Don’t jump in blind. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or [...]

Snapchat, Instagram, and the Rise of Video and UGC Marketing

We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up to par yet. The put out by Duke University’s Fuqua School of Business and the American Marketing Association found as many as 59.9 percent of respondents don’t believe that their firms’ social media marketing [...]

Which is the Right Way to Sell Your Business?

Selling a business with a fishing rod is like casting a line, dropping the lure, and waiting. In the real world, this involves confidentially marketing your business for sale using various media: online media, trade publications, newspapers, and others. This is a passive approach, in which you place the advertisement, then sit and wait (visualize your average fisherman patiently waiting). When fishing, you typically do not know who is going to bite the bait — it could be a [...]

Ben Carson Found $500 Billion In Accounting Errors At Housing And Urban Development [Fact Check]

Flickr U.S. Housing and Urban Development (HUD) director Ben Carson found more than $500 billion in accounting errors at the federal agency; however, the audit was initiated before Carson assumed his position at HUD, and it reckons an aggregate figure of accounting errors and not an actual recovery of $500 billion in funds. Some sites were misleading the story giving Carson all the credit without proper context. Where did the misleading story originate? On April 6, 2017, the Daily Wire [...]

Online Tips for Offline Traffic

In the last two years, more searches were conducted on devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices. Hyperlocal targeting is the way to present products and services to customers in real time. With the increase of localized queries, brick-and-mortars finally see the need for local-based SEO and the use of smart targeting. Here’s what you need to button-up [...]

If You Are Not the Winner, Do This

[unable to retrieve full-text content] Someone has to be the the winner. Someone has to be Facebook. Or Uber. Or Google. In our connected economy, we have a winner-take-all dynamic. It’s easier to consolidate and see a clear winner arise from leveraging a business system. However, what we see and are aware of is based on a success bias. We […] Source link

3 Important Things You Probably Don’t Know about Marketing Executive Search

Marketing leadership has never been more important, so it’s surprising how little thought is put towards what actually goes into finding and hiring senior marketing management. Businesses often don’t consider the nuances and difficulties involved in recruiting the right executives for their marketing teams. Likewise, experienced marketers are frequently confused by how involved the process can be when they start considering new career opportunities. Here are some of the places I see that surprise professionals most frequently. It’s WAY Different from [...]

Juli Reed Becomes Marcus Lemonis’ Business Partner

CNBC Out of the thousands of people that applied to become the Partner, it is now down to the final three finalists. Before the final challenge begins, however, one candidate’s journey will end. Marcus Lemonis comes to the conclusion that Erin is simply not the right fit since he has so much growing up to do. Juli and Peilin’s challenges involve putting a business plan in place for two Chicago businesses and working with the owners to help them [...]