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Content Marketing

Juli Reed and Peilin Pratt Rise to the Top, Buffie Purselle Sent Home

CNBC This week, the candidates are challenged to live a day in the life of Marcus Lemonis. Before the four remaining candidates face a new day of challenges, Buffie asks to meet Lemonis outside of competition mode. She is struggling with the fact that two fellow competitors believed she should be sent home last week. She admits that she is afraid of failure and struggles with her own insecurities. Lemonis assures her that she is there for a reason and [...]

Want Faster Internet? Try Moving to a Different State [Infographic]

Tired of your choppy Netflix experience? Maybe you should move to a different state. As news spread earlier this month about South Korea’s blazing internet speeds and Australia’s sagging broadband adoption rates, thought leaders in the USA looked within to see how different states compared to one another. Some states have made significant improvements to their broadband speeds, while others—one state in particular (see below)—have remained nearly stagnant for the past three years. How does your state’s internet stack up? Broadband Disparity [...]

3 Marketing Tips to Help You Get More Clients

These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. change all the time, and we need to keep track of new trends on a daily basis in order to succeed with your strategy. Here are 3 tips that will help you improve your company’s online marketing strategy efforts and gain more customers in general. Spend your money on content Content is a king but still, there are a [...]

Is it Time to Assess Your Email Marketing Strategy?

It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers. According to Campaign Monitor, email marketing delivers a whopping 3,800 percent ROI and $38 for every $1 spent. The question is, are you seeing that kind of return on your investment in email as a marketing channel? If the answer is “yes,” please move on to the next blog post in your feed. I have nothing to [...]

Why is My Photo On a Natural Light Beer Coaster?

Photo by our friends at The Poor Man’s Guide To Alcohol Another User-Generated Content (UGC) Campaign Gone Wrong Imagine walking into a restaurant with friends and colleagues, everyone taking their seats at a table and, on queue, your server arrives and drops a couple of coasters at your table before taking drink orders. Then, wait a minute… “Why is there a picture of me with a fake mustache drinking a Natty Light on the the coaster in front of me and [...]

What Business Owners Need to Know About Web Design

Most business owners in the modern world understand the importance of having an online presence. The internet can provide a number of powerful channels through which businesses can connect with their target audiences, and turn users into paying customers. Typically, having an online presence means having a website, and like all business assets, you naturally want your website to provide you with a good ROI (return on investment) for the time that you put into maintaining it, as [...]

Why Your Digital Marketing Strategy is a Failure

On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not have anyone dedicated to that. It is not that they are not interested in the universe of digital obviously! As with all sectors of the economy – or almost – the digital transformation has shaken [...]

We need to go niche to avoid a content marketing crisis

Content marketing is at a real tipping point, and agencies need to get a grip before the industry implodes. Ever since the first Google Panda and Penguin updates at the turn of the decade – designed to penalise low-quality content and links by suppressing the offending sites within organic search results – many of us have been guilty of pushing the mantra ‘content is king’, wooing clients with promises of improved SEO and increased conversions if they invest in [...]