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Digital Marketing

Print vs Digital Magazine : Which one do you subscribe to?

We read more, read longer and subscribe more often to print than digital magazine. While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy. These findings come out of an informal survey we conducted of over a thousand North American consumers. We asked fourteen key questions about the type, subscriptions and time with magazines they had read in the past month, to see if we could draw [...]

digital marketing strategy

Six Steps To Achieve Digital Marketing Excellence

When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to reach digital marketing excellence. As an agency, we don’t just think about our customers — we have to think about our customers’ customers. Achieving digital marketing excellence means being able to reach the right audience, creating content to be more [...]

4 Differences Between Digital Marketing and Traditional Media

Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution of your ad across media, you fundamentally kept the message the same and use similar main elements in your ads regardless of channel. Digital isn’t a channel. It’s a totally different way of looking at the world and engaging with [...]

GDPR

The GDPR Three-Step Guide For Marketers

The problem with GDPR, as with the Privacy and Electronic Communications Regulations (PECR), is that the enforcement authority, the ICO, doesn’t give advice on specific things. It can’t tell you how to design a subscription form or how to store your data. The ICO’s job is like any legal authority – it can tell you what the law says, and it can adjudicate whether you have done anything wrong, but it can’t tell you how to live. GDPR confusion about [...]

Critical Tactics for Digital Marketing Success

Integrating 4 Critical Tactics for Digital Marketing Success

Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics will help build that success. For ease of use, let’s categorize the tactics by grouping similar tactics together. We’ll start by looking at the skill sets [...]

ramadan marketing strategies

Ramadan Marketing Strategies : Making an impact with Digital Marketing

Ramadan begins this month and Muslims around the world will be taking part in ritual fasting and abstinence for 30 days. The date on which Ramadan begins changes each year. It is determined by the first confirmed sighting of the new moon – but there is often controversy about when it starts, with different countries observing it on different days. In Malaysia and in most of the countries in Southeast Asia, Ramadan 2018 begins on 15 May and finishes [...]

Why Digital Marketing is a top priority for business growth

Why Digital Marketing is a top priority for business growth?

Digital Marketing has long been a foundation of online business and the principles and goals of the business are same as they were thousand years ago. The only thing that is altered is the way of marketing done in the digital world. However, Digital Marketing has become the quite crucial thing for today’s business to overcome the business hurdles, conquer the competition and attain those business pinnacles. The transformation of the marketing from traditional to digital is all because of [...]

6 Reasons To Diversify Digital Marketing Strategies For Brands

What’s the secret to digital marketing success? Think of it like investing in stocks; when you diversify your marketing approach for reaching potential customers you reduce your risk and extend your reach at the same time. Think about it. If you were dependent on Facebook for 80% of your leads, what would happen if Facebook suddenly decided to tweak its platform or shut shop? You would lose control over your brand and business. To enjoy the marketing mileage and results you’re [...]

Digital Marketing in 2018 Advanced Strategies and Tips for Best Results

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

We are in the early 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns, everyone who wants to address masses is using this platform. Whether you are a celebrity or a business brand, your promotional campaigns are incomplete without approaching people where they are most commonly found: on the World Wide Web. In 2017, [...]