WordPress database error: [Table 'coursgri_wp436.wpsh_categorymeta' doesn't exist]
SELECT category_id, meta_key, meta_value FROM wpsh_categorymeta WHERE category_id IN (536) ORDER BY meta_id ASC

Digital Marketing

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]