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Marketing Strategy

Mobile has overtook desktop in Malaysia in 2016

Mobile vs Desktop Users in Malaysia

According to StatCounter, mobile usage in Malaysia has increased from 10% in May 2012 to 20% in May 2013, almost double within a year. That means, most likely 20% of your ecommerce site traffic is coming from mobile devices. Is this an indication that up to 20% of your online sales are made via mobile devices ? Smartphones Malaysia is a country with relatively high mobile phone penetration rate at about 137%, so it is not surprising that smartphone adoption is growing [...]

Improve Your Relationship with Mobile Users

Improve Your Relationship with Mobile Users

Perhaps one of the biggest benefits of having a mobile optimized website design is that it is able to improve the overall visitor experience. If you have ever browsed a website on your mobile device – one that has not been designed for mobile – then you already know that the user experience is far from pleasurable. In fact, it’s extremely frustrating. There is nothing worse than having to pinch the screen in order to zoom in and read that important [...]

mobile websites

Top 5 Benefits of Mobile Websites

Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites are formatted to be accessed by mobile handheld devices such as iPhones, Tablets, Androids and the Blackberry; they load faster [...]

Not Having a Mobile Website is Costing You

Why Not Having a Mobile Website is Costing You Customers!

With millions of consumers now turning to their smartphones and portable tablets for product purchases, directions to businesses, and more, there has never been a better time for small companies to create their own mobile website. In fact, not having a mobile website at this point in time runs the risk of losing both current and potential customers. Local Searches via Mobile website According to the Local Search Association, one of the world’s largest print, digital, and social media trade [...]

mobile marketing vs traditional marketing

Mobile Marketing vs Traditional Online Marketing

Online marketing is evolving, much like anything else related to the internet and technology. But the move from desktop to mobile internet usage is happening even faster, and you need to adjust your marketing strategy to keep up with the changes. Mobile Marketing vs Traditional Online Marketing : The Difference The biggest difference is how people are browsing your company’s website. More and more people are using mobile devices like the iPhone and iPad to browse the web, and this [...]

mobile users

Stop Blocking Mobile Users

There are many who claim the future of marketing lies in the internet. However, the future of the internet is mobile, which is why all local businesses need to have a mobile website. Smartphones are quickly becoming the most popular way to use the internet. This is why savvy local business owners not only need to have an online presence, but a mobile effective online presence. Recent statistics have shown that more than half of mobile users in the United States [...]

Gaining Customers with Mobile Apps

Gaining Customers with Mobile Apps

If you have an online website for your business, your customers are going to expect to connect to it, regardless of their location. This means that your website needs to be responsive. Having a responsive theme is one way to keep interacting with your customers. Of course, as a business owner, you also want to focus on attracting new customers and/or readers on a regular basis. One way to do this is by using mobile Apps. There is no [...]

SMS Text Marketing Stats

SMS Text Marketing Stats

Let’s run through a few stats with you. If they don’t make you realize the importance of mobile marketing your business, then I don’t know what will. The growth in mobile usage over the last few years has been staggering. And the features now available on “smart” phones and other mobile devices such as iPads make mobile the most effective method of marketing! In the US, over 96% of the population has a mobile phone! In fact, mobile is bigger than [...]

mobile websites

Why Your Business MUST Have a Mobile Website

No matter what business niche you are in, times are tough these days when it comes to getting more sales and increasing profits. Businesses are forced to utilize strategies that can reach their potential and existing customers both easily and affordably. With the amazing popularity of mobile phone devices, business cannot afford to overlook mobile marketing techniques and strategies. For instance, most mobile phone users now use their phones to surf the web. However, most businesses still [...]