How to Get Perfect Quality Scores
Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F. We need to make our clients and bosses happy…
NZ telco company releases ads featuring ‘someone you might know’ | Advertising
[ad_1] To break from all the grimness taking over the news at the moment, NZ low-cost telco company Skinny launched a clever campaign to encourage customers to refer their friends and family. Here’s the twist: the Friend-versiting campaign wants to…
Do shock tactics reek of brand desperation?
[ad_1] With industry comments ranging from This is hands down the dumbest creative idea I’ve ever seen to Burger King has already won 2020, the mouldy Whopper has got adland talking. Shot in time lapse over 34 days as the burger is…
Beauty marketing trends in 2020 that will boost your KOL game | Marketing
[ad_1] With China’s beauty market tipped to reach a value of $62 billion next year, 2020 is shaping up to be an enormous year for brands in the sector. Interest in men’s skincare and cosmetics is exploding, and the female…
10 KOL marketing trends in China for 2020 | Marketing
[ad_1] 1. Influencer marketing will be more popularand more effective KOLs aren’t going anywhere in the coming year. The principles at the cornerstone of effective relationships with Chinese consumersauthenticity, integrity, trust, adding valuewill remain the same in 2020. Perhaps these…
Announcing the 2020 Event Marketing Awards | Marketing
[ad_1] Campaign is delighted to announce that the 2020 Event Marketing Awards are now open for entries. Now in their fourth year, these awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management…
‘Alexa, ask All Blacks for the latest news’ | Advertising
[ad_1] Voice experience and digital agency Versa developed an official All Blacks Skill for Amazon Alexa, connecting the New Zealand national rugby side with speaker-equipped fans worldwide. The All Blacks Skill gives fans behind-the-scenes info from the All Blacks’ camp,…
Ampverse launches in Asia | Marketing
[ad_1] Gaming entertainment and influencer company Ampverse launched today in Southeast Asia. Based in both Thailand and Singapore, Ampverse was founded to bring gaming talent greater opportunities to partner with brands, publishers and agencies across the region. Gaming is growing…
Tech dominates India’s top 100 brands, FMCG names struggle | Advertising
[ad_1] INDIA’S TOP 100 BRANDS It’s durable at the top, as the consumer durables category continues to dominate India’s top 10 brands this year, as revealed in a detailed survey by consumer insights firm Nielsen, in partnership with Campaign. While…
Haymarket extends coverage of business events into global brands Campaign and C&IT | Marketing
[ad_1] Aiming to provide more comprehensive event marketing and business events coverage, Haymarket Media is fully integrating CEI into the Campaign and CIT brands. As more brands tap the power of live experiences to build loyalty and brand equity, Campaign…
Multi-Channel Lead Generation Strategies for SaaS Companies
Lead generation cannot just depend on one singular lead acquisition channel. We live in a time where all your potential customers are lurking on different platforms waiting to be tapped. It would be a shame not to create multiple channels…
92% of Chinese males prefer niche beauty brands: report | Marketing
[ad_1] Source Reuter Communications The New Face of Beauty in China’ report, in partnership with ColourData Methodology The research included focus groups, mobile ethnographies, big data analytics and a quantitative online survey covering more than 300 consumers across first-tier cities of Shanghai,…