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Marketing Strategy

digital marketing

5 Questions to Improve Your Digital Marketing

Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working. Those quickest to identify the latest developments and implement them in their digital marketing strategies have the strongest potential to convert their vision into a real brand. Ask these five questions to overcome your digital marketing challenges: 1. What is your [...]

Who are the final 50 in our China Digital A-List 2017? | Advertising

From an upstart helping his agency find a marketing footing in the e-sports category to a veteran who was a contributing architect to the industry’s inception, this year’s just published China Digital A-List represents the leaders of China’s digital scene from past to present. This members of the cohort share a collective memory of the birth of new industries, the introduction and survival of the country’s freshest and most useful ideas and, last but not least, the ability to [...]

Move and win roundup: Y&R, Saatchi & Saatchi, WPP, IPG Mediabrands and more | Advertising

PEOPLE MOVES Y&R Singapore appointed Shirley Tay, formerly MD with Zoo Group, as CEO and Janelle Goh, formerly regional account director on Colgate Palmolive at Red Fuse Communications in Hong Kong, as senior account director. Tay was MD of Ogilvy & Mather Singapore prior to Zoo, while Goh started her career with Grey Global Group in Malaysia. Saatchi & Saatchi appointed Toby Talbot, formerly chief creative officer at DDB in Sydney, to the same post, partnering with MD Paul Wilson [...]

The man shaping Domino’s offbeat character in Japan | Analysis

Premium Friday is one month old today. While the government-led campaign to encourage workers in Japan to knock off early on the last Friday of the month has encountered broad scepticism, it has at least inspired some amusing responses from brands. A delightfully simple and opportunistic highlight was ‘Ennui Monday’. Recognizing that very few people will actually be able to take Friday afternoons off, Domino’s Pizza introduced a tongue-in-cheek promotion to help beat the blues of not just being [...]

Foodpanda Singapore wants you to dress, eat, and sleep like a panda | Marketing

Ad Nut does not know any animals more lazy than the pandas, who lead a blissful life munching bamboo leaves and sleeping all day. So allowing humans to get into the character of a panda to relieve stress from their lives makes some sense. And apparently, the furry subculture has gained pop-culture traction, prompting Foodpanda Singapore to bring out the best of its mascot in its campaign by W Asia. The food-delivery company has spared no details in what it [...]

digital marketing

5 Industries Getting the Most ROI From Digital Marketing

In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so far, the overwhelming majority of companies have adapted and shaped up for these new marketing channels. According to a recent study by Smart Insights, 82 percent [...]

Move and win roundup: InMobi, Publicis, Ogilvy, Dragon Rouge, Text100, more | Advertising

PEOPLE MOVES InMobi appointed Stuart Bartram as VP of brand solutions and programmatic for Asia Pacific, Middle East and Africa (APMEA). He was most recently MediaMath’s Australia and New Zealand country manager, and was APAC MD at Rubicon Project prior to that.  Publicis Communications appointed Fabienne Balleux as general manager of Luminous Experiential MSLGroup in Singapore. She has more than 15 years of experience in event, out of home and experiential display management, and was previously events director of multi-services [...]

Dovetale wants to let brands of any size use influencer marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored posts on Instagram alone. Why will brands pay this much? Because it works. But for the most part influencer marketing [...]

digital marketing

5 Questions to Improve Your Digital Marketing

Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working. Those quickest to identify the latest developments and implement them in their marketing strategies have the strongest potential to convert their vision into a real brand. Ask these five questions to overcome your digital marketing challenges: 1. What is your strategic outreach [...]