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Marketing Strategy

digital marketing

5 Industries Getting the Most ROI From Digital Marketing

In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts. It’s a real adapt or die situation, and so far, the overwhelming majority of companies have adapted and shaped up for these new marketing channels. According to a recent study by Smart Insights, 82 percent [...]

Move and win roundup: InMobi, Publicis, Ogilvy, Dragon Rouge, Text100, more | Advertising

PEOPLE MOVES InMobi appointed Stuart Bartram as VP of brand solutions and programmatic for Asia Pacific, Middle East and Africa (APMEA). He was most recently MediaMath’s Australia and New Zealand country manager, and was APAC MD at Rubicon Project prior to that.  Publicis Communications appointed Fabienne Balleux as general manager of Luminous Experiential MSLGroup in Singapore. She has more than 15 years of experience in event, out of home and experiential display management, and was previously events director of multi-services [...]

Dovetale wants to let brands of any size use influencer marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands collectively are spending an estimated $255 million per month on sponsored posts on Instagram alone. Why will brands pay this much? Because it works. But for the most part influencer marketing [...]

digital marketing

5 Questions to Improve Your Digital Marketing

Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn’t working. Those quickest to identify the latest developments and implement them in their marketing strategies have the strongest potential to convert their vision into a real brand. Ask these five questions to overcome your digital marketing challenges: 1. What is your strategic outreach [...]

4 Tips To Increase Employee Engagement

Did you know that 70% of U.S. employees are disengaged at work? This means 7 out of 10 of your employees are counting the minutes till they go home or are on Facebook or YouTube wasting time. This population of your workforce may be dubbed ‘The Working Dead’, as an employer you should be alarmed as well as strategically planning how to increase employee engagement. The cost of replacing an employee is staggering, it can cost up to [...]

The APAC adland gender gap: Scope, causes and cures | Analysis

Anecdotes versus evidence Ogilvy Singapore MD Ee Rong Chong distinctly remembers her close encounter with gender bias and the words that framed it. “Hey girl, you take the minutes.” She had walked into an evening client strategy session and despite holding a senior rank, she was ordered to do menial dictation. “My first reaction was disbelief,” Chong says. “When you’re in that situation, it’s how you respond that will define you.” She proceeded to turn the incident around in her favour, taking to [...]

CCTV’s Muji claims denounced by Shanghai Quarantine Bureau | Marketing

The Shanghai Entry-Exit Inspection and Quarantine Bureau has said that, contrary to a report by CCTV, Muji did not import any food products from radiation areas in Japan. After a CCTV report criticised the Japanese retailer (see “Nike, Muji targeted in China consumer rights exposé”), the bureau yesterday said it had carried out an inspection of Muji’s operations and found no irregularities. Muji’s Weibo account also issued an official response including certificates of origin of the products highlighted by CCTV [...]

Brands nervously await CCTV’s ‘name and shame’ night | Marketing

Tomorrow’s World Consumer Rights Day, also known as ‘3.15’ in China, is a day that can strike fear into the hearts of consumer-facing brands in China. That’s because 15 March is the day the national broadcaster CCTV (China Central Television) airs an exposé show that has the ability to push corporate communicators instantly into crisis-management mode. Broadcast since 1991, the programme has in the past left brands such as Apple, Nikon and food app Ele.me, dealing with fallout on [...]