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Marketing Strategy

See the winners from the Branded Shorts film festival in Tokyo | News

A stubborn holdout of the celebrity-focused TV commercial, Japan is gradually waking up to the possibilities of online video content. Branded Shorts, a two-day festival that takes place in Tokyo, aims to spur things along by showcasing and awarding some of the best work from Japan and abroad. On 7 June, two winners were announced for 2017: For Japan, ‘The World is One’ by Toyota; and internationally, ‘Notes’ for Take Note, a Canadian stationary retailer. The brands are at [...]

Selling Products Online?

Imagine going to Target, filling your cart with products, then ditching it by the door and walking out empty-handed. That’s what ecommerce shoppers do more often than not. Unfortunately for Internet merchants, most are Looky Lous who never actually buy what they put in their carts. This year alone, online shopping cart ditchers will bail on some $4 trillion dollars worth of potential purchases. The proof is in the virtual wasteland of deserted online shopping carts. A staggering [...]

The Holy Grail of Marketing

The Holy Grail of Marketing

People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.– Mark Zuckerberg, Founder and CEO, Facebook The goal of referral marketing is simple: To harness the power of authentic word-of-mouth to drive a steady stream of high-quality referrals to your business (and grow revenue as a result). Executing against that goal, however, is a little bit more complicated. For referral marketing to work, you need to have a [...]

starting an ecommerce business

The Top 5 Reasons You Should Start an Ecommerce Business

Whether you’re a bootstrapper or an investor with a bit of extra money to start a new enterprise, ecommerce is a great field to get into, especially today. Even as a beginner in ecommerce, the tools and resources are all laid out for you. All you need is a strong work ethic and a desire to succeed. Here are five reasons to start an ecommerce business now. 1. Worldwide, ecommerce is expected to grow by as much as 13 to 25 [...]

Get Your Online Business Ready for the Holiday Season

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

The holiday season will be here before you know it, and now is the perfect time to map out your digital marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist [...]

Analysing JD.com’s moves into retail space

The move by ecommerce platform JD to penetrate rural China through physical stores is a fascinating one. For those who missed it, JD announced in March it plans to open 10,000 home appliance stores across China via a franchise model. This aggressively expands a strategy that has to date seen the company open 1,700 in rural areas covering 450,000 villages in total. A month after another statement came, saying JD was to establish more than 1 million convenience [...]

video marketing now

Why You Need to Start Video Marketing Now?

A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. Have you incorporated video into your video Marketing? If not, it’s time you should. Why you need to start video marketing now. YouTube: The world’s second largest search engine. Google is, and likely will always be number one. But YouTube has over a billion users who watch millions upon [...]

Ramadan Rush : Ramadan Marketing Strategies Without forgetting the spirit of the season

In approximately a month from now, the Muslim calendar will enter the month of Ramadan. Ramadan 2017, will take place starting May 26th and end June 25th, 2017. The Eid Al-Fitr will take place after this period. Ramadan marks a month of austerity for observant Muslims. Abstaining from food or water from sunrise to sunset, families gather at night to break their fast — and many people stay awake until the early morning, relaxing and shopping both at brick-and-mortar [...]