One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using…
The times, they are a-changin’. So is the way we do business and the way companies present themselves to their customers. Ten years ago, only a handful of Fortune 500 companies issued sustainability reports. Now, a large number of businesses…
Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great number of these businesses, their social media ‘strategy’ consists of…
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