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Mobile Marketing

Toyota Introduces New Self-driving Lexus Test Vehicle

Toyota has introduced the second generation of its autonomous safety research vehicle, built on a current generation Lexus LS 600hL, at its Prius Challenge event in Sonoma, California. Created entirely by the Toyota Research Institute (TRI), the vehicle is aimed at testing self-driving capabilities. Toyota holds more patents in the autonomous driving field than any other company, showing its dedication to the cause. “This new advanced safety research vehicle is the first autonomous testing platform developed entirely by TRI, and [...]

Facebook Rolls Out New Suicide Prevention Tools Including AI Tech Test

Facebook has updated its tools and resources to offer support those who may be considering suicide, and their concerned friends and family, in its bid to help against the one death every 40 seconds by suicide worldwide. Suicide is the second leading cause of death in young people – who make up the largest proportion of Facebook’s users – and Facebook believes it is in a ‘unique position’ to offer those in distress the support that they need. The updated [...]

Investment Round: Monzo, Layer, Bigscreen, Zappar and AirMap

Funding rounds and investment aren’t just the lifeblood that keeps technology firms alive and growing. They’re also fantastic indicators of which ideas and technologies are catching the interest of the business world and have the potential to impact the mobile marketing industry as a whole. Investment Round is our weekly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these firms to pushing the [...]

Reed Hastings: “We don’t design for mobile”

Netflix CEO Reed Hastings took to the conference stage tonight for the closing keynote on day one of Mobile World Congress. In fact, strictly speaking, it was less a keynote, more a fireside chat, with Hastings gently quizzed by BBC reporter and presenter, Francine Stock. It never looked likely to be as lively as a session with Zuckerberg or Schmidt, and so it proved, but in the course of the chat, Hastings revealed that Netflix is working to improve [...]

Read Our MWC Edition Online Today

The latest edition of our quarterly magazine is now available to read online. The issue will be available at next week’s Mobile World Congress in Barcelona, but if you want a version to read on the plane out there – or if you’re stuck at home – we’ve got you covered. Inside Issue 25, you’ll find our comprehensive overview of the past, present and future of mobile programmatic, from the early days of RTB through to header bidding. Plus, in our cover interview, OpenX [...]

The BBC is Feeling Arty on Snapchat

The BBC is using Snapchat as part of a campaign to inspire Snapchat artists and get millennials involved in its new show, Big Painting Challenge. The show, produced by BBC Studios, is putting ten amateur contestants through a six-week artistic boot-camp, leading to the eventual crowning of a Big Painting Challenge winner. Each week a Snapchat artist will set an artistic challenge on BBC One’s Snapchat account and provide tips on how to pull it off on the multimedia messaging [...]