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Search Engine Optimisation

A Beginner’s Guide to SEO in a Machine Learning World by @beanstalkim

When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario, depending on the type of SEO professional you are. SEO pros, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing their nails more than the marketers who have relied more on serving the users rather than the engines. Where I once used to scratch my [...]

Using Redirects Can Impact Google AdWords Quality Score

If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads. It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they update their landing page URLs to HTTPS, for those sites that have switched to secure in anticipation of the Google Chrome change that will mark [...]

Google Warns Using Meta Refresh May Lead to Wrong Content Getting Indexed by @MattGSouthern

Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed. That can happen because Google treats meta refresh as a redirect, meaning the page that the user ultimately lands on is the one that will get indexed. Site owners may run into problems using meta refresh in certain instances. For example, if an online store uses meta refresh to send a customer from a product listing page to a payment page. In [...]

Google: Using Synonyms on a Page for SEO

[embedded content]The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others.  And when it is not done very well, the content can be off putting for those who actually visit the page and read it. In the latest Google Webmaster Office Hours, John Mueller spoke about the [embedded content].  But [...]

Top 7 Ranking Signals: What REALLY Matters in 2018? by @annaleacrowe

Every year it seems Google gives us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile usability became a ranking signal. Then, 2016 shifted content development as RankBrain came onto the scene. And, in 2017, there was a more significant push for more HTTPS websites. Now, in 2018, mobile page speed looks to be the next big ranking factor to focus on. All that said, John Mueller assures us that “awesomeness” is the key to ranking in Google. Awesomeness. — John ☆.o(≧▽≦)o.☆ [...]

Meta Keywords Use Not a Spam Signal, But Not Used by Google

Meta keywords were one of the early meta tags, but as it is something that could easily be spammed, search engines started to phase out its usage over the years.  And some search engines still use it and many CMS still have that section active for site owners to add to pages.  But because meta keywords has been so heavily spammed over the years, could Google now be seeing it as a spam signal, at least when it does seem [...]

5 Voice Engine Optimization Strategies That Will Boost Your Rankings [Webinar] by @A_Ninofranco

Are you ready for a voice search future? Whether it’s a speaker or smartphone, voice search usage is rapidly increasing. Leading research firms are predicting that somewhere between 30 and 50 percent of all searches will be conducted via voice by 2020. Mobile users are relying on voice search to supply them with on-the-go information. The hands-free design of voice search is giving users the ability to search for a location while driving. Now is the time for you to create a [...]

Google Testing Large Product Knowledge Panel With Paid & Organic Features

Google is testing a new large product based knowledge panel in their search results.  This new style is a cross between a product knowledge panel and a Product Listing Ad, something they first began testing several years ago, with a combination of both paid and organic search features included. Dr. Pete Meyers from Moz spotted the test.  Here is the full screenshot, which is very lengthy and appears on the right side of the search results.  Click for full screen. The [...]

Find Out When Google Last Crawled a Specific URL by @MattGSouthern

An update to Google Search Console will allow users to check when a specific URL was last crawled. The new “URL inspection” tool will provide detailed crawl, index, and serving information about pages. Information is pulled directly from the Google index. Google says this new tool aims to provide some of the most commonly requested new features. ”One of our most common user requests in Search Console is for more details on how Google Search sees a specific URL. We listened, and [...]