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Search Engine Optimisation

Why Googlebot Shows Fluctuations on Time Spent Downloading Page Report

When viewing the Google Search Console stats for the amount of time Googlebot spends downloading a page, it is common to see wide fluctuations in that time.  But while it is sometimes easy to guess the reasons, sometimes it isn’t always clear. John Mueller from Google answered a question about the report, specifically why there are changes for a site that hasn’t made any changes, yet the report shows these wild fluctuations. The fluctuations aren’t necessarily from a site undergoing a [...]

StumbleUpon Shuts Down After 16 Years by @MattGSouthern

Content discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation. Launched in 2002, before the days of Facebook and Twitter, StumbleUpon was how many web users ‘stumbled’ on new content they weren’t directly searching for. Moreover, for web publishers, it had the power to be a significant source of traffic in its heyday. To date it has racked up 60 billion stumbles for 40 million users. Allowing users to jump from one piece of content to another [...]

Google: When to Choose Subdirectories vs Subdomains

The debate over subdomains versus subdirectories has been a hot one for SEOs for years.  For SEO reasons, most prefer subdirectories, primarily for link equity purposes.  But Google’s official stand is either works in the eyes of Google – even if they won’t necessarily rank equivalently. During the most recent Google Office Hours, the question came up on the difference between using subdomains and subdirectories, specifically for Google.  And John Mueller from Google actually gave a more specific answer about [...]

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t be evil” was previously the preface to Google’s Code of Conduct. Now the phrase “Don’t be evil” is in the concluding statement of Google’s Code of [...]

Google Testing Disambiguation Box for Local Packs

Google is testing a disambiguation box which shows up on the mobile search results for a local pack.  Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for. Here is what it looks like: Google is asking whether someone is searching for a hotel, or specifically for hotels.com website, with two options that can be clicked. Especially noteworthy is the fact that one is a brand website, [...]

Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage by @MattGSouthern

Facebook is adding three new features which include a new type of post, an archive of stories, and the ability to save photos and videos in the cloud. These new features will first be rolled out in India, before making their way to the rest of the world soon after. Voice Posts Facebook’s new voice posts will allow users to create audio-only messages. This option will be available while using the app’s built-in camera. Stories Archive Following in Instagram’s footsteps, Facebook will soon allow [...]

Google Reduces Description Length in Desktop & Mobile Search Results

Two years after Google initially increased the length of descriptions in the search results, and six months after increasing it for most results, Google is reverting back to the old shorter length.  For some SEOs, this means a lot of work is required to change over description meta tags from the longer version to the shorter one.  But for those that never changed when Google made the change two years ago, it won’t be as big of a deal. How [...]

How to Do Guest Blogging for Natural Looking Link Building by @annaleacrowe

Guest blogging is still huge. And I have every reason to believe that it’s going to make even more of my mystical creature dreams come true. Larry Kim is what happens when you blend a 🦄 with high-quality content and an authoritative publication. Kim, the founder of WordStream, is a winning example of how to swirl content into a distribution funnel. Just look at his post on Inc. 40 Amazing Places To Learn Something New Every Day, which received 40 backlinks. Guest blogging [...]

Google Testing Product Listing Ad Carousels With 30 Products on Mobile

By default, Google’s Product Listing Ads have 10 or less products in their mobile carousels.  While we have seen them play with having two carousels, one on top of the other, most product carousels are still fairly limited in the number of products. Google is testing a new version of their Product Listing Ads Carousel with 30 products instead of the usual 10 or less. It looks like a standard carousel, but in addition to the 30 products, it also included [...]