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Search Engine Optimisation

8 Reasons You Aren’t Getting An ROI From SEO

You’re stuck. Traversing the online landscape and getting noticed was harder than you thought at first. But then after you’ve invested a ton of money into an online marketing campaign, you’ve realized that those efforts at lead and conversion generation from SEO aren’t working either. It leaves you confused and wondering where you could have possibly gone wrong. Luckily, there are a number of telltale patterns to unsuccessful SEO efforts. Correlating Traffic With ROI 55% of all visitors will leave [...]

Ramadan Rush : Ramadan Marketing Strategies Without forgetting the spirit of the season

In approximately a month from now, the Muslim calendar will enter the month of Ramadan. Ramadan 2017, will take place starting May 26th and end June 25th, 2017. The Eid Al-Fitr will take place after this period. Ramadan marks a month of austerity for observant Muslims. Abstaining from food or water from sunrise to sunset, families gather at night to break their fast — and many people stay awake until the early morning, relaxing and shopping both at brick-and-mortar [...]

Effective Digital Marketing Takes Both Hands

Effective Digital Marketing Takes Both Hands

There’s no denying that a college degree is not as valuable as it was 20 or 30 years ago. Fresh graduates without prior professional experience can often run into issues when beginning their career search with no prior professional experience. The competition for jobs is extremely fierce. Developing professionals are wise to build up their professional resume outside of the classroom while earning their degree. For Andrew Molz, SEO and social media expert and managing partner of a number of [...]

SEO 2017 - 5 Rock-Solid Strategies to Help You Rank

SEO 2017: 5 Rock-Solid Strategies to Help You Rank

To succeed with SEO in 2017 you need trust. Trust is the core component of Google’s relevancy-oriented search. Without trust, you’re simply not relevant. Yet, building trust is a double-edged sword and somewhat of a catch-22. For newcomers, especially, gaining visibility without trust has become incredibly difficult. However, without visibility, how are people supposed to garner those all-important shares and links to your content? If someone can’t discover your article, how are they supposed to engage with it and like [...]

Newly-granted Google patent sheds light on how the search engine sees entities

Anyone who knows me knows that I’m a big fan of reading Google patents — or, when I’m feeling lazy, reading Bill Slawski’s analysis of them over on his blog, SEO By The Sea. I also have a particular interest in those involving entities, as they are (to me at least) the ones that are defining the problems Google is trying to solve. As machine learning evolves, entities represent how search engines increasingly are viewing the world. Before we dig into [...]

Ad copy hack for your AdWords pathways

The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016, we have seen a major debate regarding the concept of AdWords account structures. Regardless of your stance, one major shift that we’ve seen over the past two years is search engine marketers [...]

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help inform marketers’ plans for this year. Just over half of US adults say they celebrate Valentine’s Day, and they continue to spend more, online in particular, according to the National Retail Federation. Who’s spending the most? Unmarried men ages 25-34, according to a composite of studies. However, when it comes to search, it seems women are [...]

Attribution models, local authenticity & more

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston See all the dates and locations. Source link

Are your paid search ads making the right impression?

Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge of paid search success, impression share itself is far from a useless metric. In fact, after auditing thousands of paid search accounts at [...]