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Search Engine Optimisation

SEO 2017 - 5 Rock-Solid Strategies to Help You Rank

SEO 2017: 5 Rock-Solid Strategies to Help You Rank

To succeed with SEO in 2017 you need trust. Trust is the core component of Google’s relevancy-oriented search. Without trust, you’re simply not relevant. Yet, building trust is a double-edged sword and somewhat of a catch-22. For newcomers, especially, gaining visibility without trust has become incredibly difficult. However, without visibility, how are people supposed to garner those all-important shares and links to your content? If someone can’t discover your article, how are they supposed to engage with it and like [...]

Newly-granted Google patent sheds light on how the search engine sees entities

Anyone who knows me knows that I’m a big fan of reading Google patents — or, when I’m feeling lazy, reading Bill Slawski’s analysis of them over on his blog, SEO By The Sea. I also have a particular interest in those involving entities, as they are (to me at least) the ones that are defining the problems Google is trying to solve. As machine learning evolves, entities represent how search engines increasingly are viewing the world. Before we dig into [...]

Ad copy hack for your AdWords pathways

The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016, we have seen a major debate regarding the concept of AdWords account structures. Regardless of your stance, one major shift that we’ve seen over the past two years is search engine marketers [...]

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help inform marketers’ plans for this year. Just over half of US adults say they celebrate Valentine’s Day, and they continue to spend more, online in particular, according to the National Retail Federation. Who’s spending the most? Unmarried men ages 25-34, according to a composite of studies. However, when it comes to search, it seems women are [...]

Attribution models, local authenticity & more

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston See all the dates and locations. Source link

Are your paid search ads making the right impression?

Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge of paid search success, impression share itself is far from a useless metric. In fact, after auditing thousands of paid search accounts at [...]

The fake information epidemic and how it will hurt local search in 2017

Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem: the ease and prevalence with which false online information is used to manipulate behavior. The manipulation can be of consumer behavior, business behavior or even [...]

New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

Google is welcoming in 2017 by letting loose its celebratory balloon drop from yesterday’s doodle. The New Year’s Day 2017 doodle is a follow up to the New Year’s Eve doodle Google posted yesterday – an image of balloons waiting to be dropped. Today’s doodle leads to a search for “New Year’s Day 2017,” and includes the usual sharing icon to post the image in social feeds or send via email. From the Google Doodle Blog: Cheers to a new year! As [...]

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms of bragging, which are usually motivated by an honest urge to foster curiosity and cultural learning — or at least appear that way. For millennials, [...]