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Search Engine Optimisation

Bing Testing Local Packs with Image Thumbnails

Bing has been testing another variation of their local pack in the search results.  Instead of the usual listing, it adds a thumbnail image for the business on the left hand side of each result in the pack. The images Bing is choosing to display vary between logos, thumbnails of the map and photos from what appears to be outside the business.  They do seem to be selected from the knowledge panel local listing images. One interesting note about this one [...]

Pinterest Introduces Max Width Promoted Videos by @MattGSouthern

Pinterest is introducing a new take on its promoted video ad unit with new max width video advertisements that expand the entire width of the screen. The first version of Pinterest’s promoted videos were introduced two years ago, during which time the company says the ad units have proven to be successful at influencing purchase decisions. “Two years ago, we launched the first version of Promoted Video on Pinterest. Since then, people on Pinterest have tuned in to watch high-quality videos [...]

Bing Local Pack Testing New Card Style in Search Results

Bing is testing a distinct new style of their local pack in the search results.  Instead of the usual list of results together, this new layout has individual card-style results for each business within the local pack. However, some versions of this test drop the results in the local pack to only three results instead of the usual five.  This brings it more in line with the 3-pack Google changed to several years ago. Here is what it looks like: When you [...]

Google: Multiple Sites on Same IP is Not a Problem, But Similar Content Is by @MattGSouthern

Google’s John Mueller recently clarified that having multiple sites on the same IP address is not inherently a problem. However, it may become a problem if those sites have very similar content. This topic came up during a webmaster central office hours hangout. An individual was concerned about a decline in traffic amongst multiple sites on the same IP address. In addition to being on the same IP address, the webmaster described these sites as having very similar content and site structure. Mueller [...]

Why Googlebot Shows Fluctuations on Time Spent Downloading Page Report

When viewing the Google Search Console stats for the amount of time Googlebot spends downloading a page, it is common to see wide fluctuations in that time.  But while it is sometimes easy to guess the reasons, sometimes it isn’t always clear. John Mueller from Google answered a question about the report, specifically why there are changes for a site that hasn’t made any changes, yet the report shows these wild fluctuations. The fluctuations aren’t necessarily from a site undergoing a [...]

StumbleUpon Shuts Down After 16 Years by @MattGSouthern

Content discovery platform StumbleUpon is shutting down on June 30th, after 16 years in operation. Launched in 2002, before the days of Facebook and Twitter, StumbleUpon was how many web users ‘stumbled’ on new content they weren’t directly searching for. Moreover, for web publishers, it had the power to be a significant source of traffic in its heyday. To date it has racked up 60 billion stumbles for 40 million users. Allowing users to jump from one piece of content to another [...]

Google: When to Choose Subdirectories vs Subdomains

The debate over subdomains versus subdirectories has been a hot one for SEOs for years.  For SEO reasons, most prefer subdirectories, primarily for link equity purposes.  But Google’s official stand is either works in the eyes of Google – even if they won’t necessarily rank equivalently. During the most recent Google Office Hours, the question came up on the difference between using subdomains and subdirectories, specifically for Google.  And John Mueller from Google actually gave a more specific answer about [...]

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t be evil” was previously the preface to Google’s Code of Conduct. Now the phrase “Don’t be evil” is in the concluding statement of Google’s Code of [...]

Google Testing Disambiguation Box for Local Packs

Google is testing a disambiguation box which shows up on the mobile search results for a local pack.  Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for. Here is what it looks like: Google is asking whether someone is searching for a hotel, or specifically for hotels.com website, with two options that can be clicked. Especially noteworthy is the fact that one is a brand website, [...]