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Search Engine Optimisation

Google Removes Public Submit URL to Google Tool

Google has removed the public version of their submit URL tool.  This tool allowed anyone to submit a URL to Google, as it wasn’t restricted to site owners only, We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly. — Google Webmasters (@googlewmc) July 25, 2018 Why was this done?  While there were some site owners who used it to submit URLs who were unaware of [...]

17 Tactics to Create Engaging & SEO-Friendly Content by @ronlieback

Some can create engaging content. Others can create SEO-friendly content. Few can do both. For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines. When engagement and SEO are aligned, both build upon each other’s mission. That’s the simple secret of digital marketing. For this alignment to flourish, technical SEO is crucial. But the most energy is absorbed by the copywriters. Sadly, most companies hire the cheapest [...]

Google Search Quality Rater Guidelines Updated: Beneficial Purpose, Creator Reputation & More

[girls]It has been a year since we last saw Google’s Search Quality Rater Guidelines updated, but they released a brand new version over the weekend.  Here is what has changed, with commentary about why it is important for site owners and tips they can take away from it to incorporate into their own sites. Once again, Google’s quality raters cannot impact your site directly in how it ranks in the search results.  But Google does use these ratings to ensure [...]

How to Take Your Link Building Into Your Local Community by @annaleacrowe

It’s hard to separate community engagement from link building. Instead of prescribing to traditional marketing rules, I strive to integrate community engagement with my link building campaigns. Community engagement bridges the gap between offline and online marketing. Break down the idea that link building is only online. My approach to link building is an egalitarian one — I believe that all marketing channels, social networks, events, and emails can lend themselves to interesting and creative link building campaigns. The idea that link building [...]

Bing Ads Adds Security Badge Annotations to Search Results

Bing Ads is now live with a new Security Badge Annotations that shows a site is secured when it shows up in the search results. Here is what it looks like. It adds a “Site secured by Norton” to the listing following the URL.  It is worth noting that the displayed URL does not show https in the URL. Here is another example within the search results. This isn’t an automatic annotation for all sites that are secure, as other sites in the [...]

4 New Insights Into Google’s Algorithm by @martinibuster

In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms. 1. Insight into the 15% RankBrain Queries RankBrain was originally created to understand the 15% of the queries that Google has not seen before (it has since been added to cover “every query.“) . It has been generally assumed that these 15% never before seen search [...]

Google Slows Crawling With 5xx Server Errors

When a website starts to serve Googlebot 5xx server errors, how does Googlebot handle the change in server status?  The question came up about Google crawl errors, and John Mueller from Google had some interesting comments about 5xx type of server errors and how it impacts Googlebot. That's a very vague question, and a post from 2016, it makes it a bit hard to guess :). We do crawl old 404 pages from time to time, that's nothing to worry [...]

A Beginner’s Guide to SEO in a Machine Learning World by @beanstalkim

When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario, depending on the type of SEO professional you are. SEO pros, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing their nails more than the marketers who have relied more on serving the users rather than the engines. Where I once used to scratch my [...]

Using Redirects Can Impact Google AdWords Quality Score

If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads. It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they update their landing page URLs to HTTPS, for those sites that have switched to secure in anticipation of the Google Chrome change that will mark [...]