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Search Engine Optimisation

The fake information epidemic and how it will hurt local search in 2017

Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem: the ease and prevalence with which false online information is used to manipulate behavior. The manipulation can be of consumer behavior, business behavior or even [...]

New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

Google is welcoming in 2017 by letting loose its celebratory balloon drop from yesterday’s doodle. The New Year’s Day 2017 doodle is a follow up to the New Year’s Eve doodle Google posted yesterday – an image of balloons waiting to be dropped. Today’s doodle leads to a search for “New Year’s Day 2017,” and includes the usual sharing icon to post the image in social feeds or send via email. From the Google Doodle Blog: Cheers to a new year! As [...]

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms of bragging, which are usually motivated by an honest urge to foster curiosity and cultural learning — or at least appear that way. For millennials, [...]

Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google

Where’s Santa Claus? When will Father Christmas arrive? Millions of children around the world are asking these and similar questions on Christmas Eve. To help, two there are two great services that stand ready: NORAD Tracks Santa and Google Santa Tracker. As usual, Search Engine Land stands ready with its own tradition, to guide you to get the best from the services. Below, discover how to track Santa whether you’re using the web, a smartphone, watching TV or even if you want to [...]

‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series

Today’s Google Doodle is the second in its series of Holiday 2016 series. For Christmas Eve, the Google letters are making hearts, stars, smiling faces and hand-prints behind fogged up windows. From the Google Doodle Blog: Happy holidays! This is the perfect time of year to cozy up to the window with your favorite blanket or mug, and watch the snow fall. While you’re there, sketch a foggy doodle or two (or five) of your own. Like yesterday’s doodle, the animated [...]

SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. BrightLocal opens its 2016 local SEO survey to see how the industry has changed [...]

Link campaigns: Strategy development and review

Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there (and I’d encourage pursuing these opportunities), but you will need an ongoing campaign to achieve sustainable results. A campaign model ensures research, strategy development and ongoing review and analysis as a project progresses. Whether you’re planning to pursue links in 2017 or continue [...]

Why data amplifiers matter in a world of omnichannel discovery

In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of the impact of the on-demand, omnichannel consumer. To be effective with location marketing in 2017, any brand that operates multiple locations needs to make [...]

Get your Bing campaigns in top shape for 2017

With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s now more important than ever to make sure your Bing accounts are in top shape for 2017 and beyond. As is common across many industries, the end of the calendar year is a great time to audit and review your current activity, making sure it is in line with industry best practices and [...]