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Search Engine Optimisation

SearchCap: Santa tracker, Yahoo Answers app & digital assistants

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience excellenceDec 9, 2016 by Digital Marketing Depot Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite [...]

How to use your buyer personas to build your 2017 search marketing budget

If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. Unfortunately, lots of search marketers are confused about how to use their personas or are frustrated that their personas are not producing the hoped-for results. For this reason, buyer personas have been criticized as an exercise which, although well-intentioned, can distract marketers from [...]

Nominations wanted for our list of who’s been ‘Naughty or Nice’

Santa has his own Naughty & Nice list, and we do, too. Yes, it’s that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search. ***Submit your entries to tips@marketingland.com and be sure to include “Marketing Land’s Naughty & Nice List” in the subject field.*** Entry terms: Kindly don’t nominate yourself or your clients, unless you or they have [...]

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning [...]

Google makes it easier to add & remove emails from Customer Match lists in AdWords

Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. It’s also possible to completely replace the list with a new file without having to create a new Customer Match list. The options are now available from the edit window for existing lists in the Audiences section of the Shared Library. Being able to add emails to an existing list isn’t new, but this new workflow makes the process [...]

New features may be coming to AdWords Responsive Ads

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image. Screen shot provided by Jonah Pessin, HeBS digital The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for responsive ads and the image [...]