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Search Engine Optimisation

How to Build Links via Non-Traditional Email Outreach by @annaleacrowe

Tim Soulo at Ahrefs deletes most outreach emails he gets and he doesn’t feel sorry. Months ago, if you emailed me with an opportunity to collaborate, I’d give it a hard pass and assume my spam folder missed you. Among the emails are those relatable spam encounters we can all appreciate, like guest blog posts, send money to a country I can’t pronounce, and discounts on sex toys (hey, I didn’t email it). I’ve tried a few before, and saw little advantage [...]

Switching to AMP Won’t Negate Other SEO & Google Algo Issues on a Site

The use of AMP is an interesting one.  For many site owners, using AMP can result in a lift in traffic, but this is because AMP gets priority placement, such as the carousel placements.  But it doesn’t specifically get an additional ranking boost outside of the regular mobile friendly one. But an interesting question came up about whether using AMP might help a site that is being impacted negatively overcome that demotion in the search results. Here is what John Mueller [...]

Snapchat Lets Anyone Create AR Face Lenses by @MattGSouthern

With an update to Snapchat’s Lens Studio, anyone can now create custom augmented reality (AR) face lenses. Previously, Snapchat’s Lens Studio let users create basic location-based lenses, called “World Lenses,” as well as lenses that applied AR effects to the surrounding environment. This is the first time regular users have been able to create custom face lenses for Snapchat. Lens Studio offers the following templates for users to begin creating AR face lenses: Face Paint: Uses face mapping to apply artistic elements, such [...]

Google Adds Manual Action for Google Job Postings Schema

Google has added a new manual action related to the recently added Google Jobs feature in the search results.  Site that are utilizing the schema and not handling expired job listings properly. Here is what it says: Jobs that are no longer open for applications must be expired in one of the following ways. Failure to take timely action on expired jobs may result in a manual action. They then list the ways a job can be expired.  The pages don’t have to [...]

Google Confirms Algorithm Update Released on April 16th by @MattGSouthern

Google rolled out another broad core algorithm update this week. It was confirmed on Twitter that this algorithm update was released on Monday, April 16th. On Monday, we released a broad core algorithm update, as we routinely do throughout the year. For background and advice about these, see our tweet from last month: https://t.co/uPlEdSu6xp — Google SearchLiaison (@searchliaison) April 20, 2018 You may recall that Google released a similar algorithm update early last month. Shortly afterward it was explained that a “broad core” [...]

Google: Do Not Link Hreflang to Redirecting URLs

For sites that are using hreflang, especially those who are utilizing 301 and 302 redirects for any reason, it is a reminder that all hreflang URLs should not be linked to redirected URLs. The question came up to John Mueller on Twitter, where he reminds site owners that hreflang URLs should be the destination URLs not a redirect one. hreflang should be between the final URLs, not redirecting ones. — John ☆.o(≧▽≦)o.☆ (@JohnMu) April 17, 2018 But hreflang is something that some site [...]

Google AdWords Introduces New Video Format to Reach More People by @MattGSouthern

Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube. The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps. ”Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google video partners, which are high-quality publisher websites and mobile apps where you can show video ads, including TrueView in-stream and Bumper ads.” Outstream video ads will play [...]

Google Adds “Mentioned on Wikipedia” Carousels in Search Results

Google has often shown carousels in the search results for both mobile and desktop for all kinds of searches.  Google has added a new version for searches with a “mentioned on Wikipedia” carousel. Searchers, and site owners, have often complained about Google’s carousels not having data from where the information is taken from.  So Google adding the source with “mentioned on Wikipedia” is pretty significant. The carousel appears on both mobile and desktop.  Here is what it looks like on mobile: And [...]

Google Releases Tool to Show Off Natural Language Search Capabilities

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language. The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on keyword matching. I tested it out using the number one question every SEO wants an answer to: “How do I rank first in Google?” In this example [...]