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Social Media

Twitch introduces Pulse, its very own gamer news feed

With the introduction of its own in-house social stream, Twitch hopes users won’t stray too far beyond its purple walls. Twitch’s newest feature is called Pulse and will collect into one big gaming-obsessed feed the real-time social happenings of everyone you follow. Like any properly evolved social network, Pulse isn’t just for text updates. The social stream, which supports links from services including Vimeo, YouTube, Twitch, Imgur and Gfycat, will go live on Twitch’s mobile app, too. In practice, Pulse [...]

Facebook tests reactions and Dislike button (!) on messages

Facebook finally has a Dislike button, but it’s not where you’d expect. How do you reply to a specific message in a rapid-fire chat thread? Facebook wants you to attach emojis to your friends’ messages the same way you do with News Feed posts. Hover over a message and tap the emoji button to add a Reaction Reaction counter TechCrunch reader Hoan Do sent us a tip that Facebook Messenger is showing some users a Reactions option. When you hover over messages [...]

The Associated Press’ plan to put hyperlocal data in the hands of reporters

Since 2013, The Associated Press has been making an intentional effort to put data in the hands of local reporters. In the last few years, this meant assisting with Freedom of Information Act requests and putting a team of four engineers to work building visualizations and extracting insights from massive spreadsheets. Today the AP is entering into a joint pilot program with Data.world to equip reporters with granular, local, data for more telling stories. Data.world is a platform for [...]

Snapchat stock finishes up 44% on first day

Snap, the parent company of Snapchat, had a great day in its debut on the New York Stock Exchange. After pricing the IPO at $17 per share yesterday, the stock opened at $24. It then closed the day at $24.48, a 44 percent premium to the people who bought it yesterday. But like with all IPOs, not everybody got to access Snap’s IPO price. This is usually reserved for a smaller group of institutional investors and high-net worth individuals who are on [...]

Octane AI boldly bets that Convos are the future of content

One billion people use Facebook Messenger every month. And no matter how bad the current perceptions of the bot scene are, that number is hard to ignore. Octane AI is counting on celebrity content creators to build conversational experiences that people actually want to have. With its public launch and the rollout of its content creation platform Convos, the Octane team is taking a gamble on the medium. If it catches on, the company will have a community-driven head start [...]

6 Tips on Running Micro-Influencer Campaigns

6 Tips on Running Micro-Influencer Campaigns

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more. But you as already know, there are different types of influencers. Micro-influencers are influencers with less than a million followers. These followers can be on social media, write blogs, are on YouTube, etc. The bottom [...]

Hater, an app for finding someone who dislikes the same things as you, to expand beyond dating

Not a fan of Trump? Can’t stand country music? Think selfie culture is the worst? Wouldn’t go camping if someone paid you? Bonding over the things you hate can be more powerful than bonding over what you like, studies have shown. Now, a new dating app called Hater can help you find better matches by focusing on those things you and others mutually detest. Yes, an app that connects you with people who hate the same things sounds like [...]

Social Media Efforts

How to View Your Social Media Efforts

Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great number of these businesses, their social media ‘strategy’ consists of creating a Facebook site and then just posting short promotional updates as their status: “Find out why we are the best EPOS system in the West!” “Serve more customers with our fast and efficient till system” “We can’t wait to help you improve [...]

Instagram Expands Posts to Include 10 Photos or Videos

Instagram Expands Posts to Include 10 Photos or Videos

Photo sharing platform Instagram has announced that it is increasing the number of images or videos that can be included in a single post to 10, enabling both consumers and advertisers to share more content in a single posting. With the app’s latest update, 10 photos and videos can be gathered together in post, with users then able to swipe through the content to view it. A blue dot at the bottom of such posts will signal to users [...]