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Social Media

Social media firms given a month to fix consumer rights issues in Europe

Facebook, Twitter and Google are under more pressure in Europe to comply with regional rules. The latest issue they find themselves on the hook for relates to complaints pertaining to a variety of consumer rights that have been investigated by EU regulators since last year. EU consumer authorities have been specifically looking into complaints about unfair terms and conditions, and looking for ways to tackle fraud and scams that mislead consumers when they are using the social networks — such as fake promotions to [...]

The League adds read receipts, so paid members can confirm when someone is really ghosting them

, a dating app that users have to apply to join, has a new feature that could help with one of the most agonizing parts of the online dating process — wondering if someone’s deliberately ignoring you or if they just haven’t opened the app in a while. Specifically, The League is importing an idea from other messaging services — read receipts, which tell you if someone has read your messages. in most contexts, but I can see the appeal here. [...]

McDonald’s serves up one more, calling Trump a ‘disgusting excuse of a President’ on Twitter

It was a direct reply, but when the world’s second largest restaurant chain slides into the Trump’s mentions to call him “a disgusting excuse of a President,” people are going to take notice. And screenshot the hell out of it. Billions and billions served, indeed. McDonald’s has since deleted a tweet reading, “@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back, also you have tiny hands,” and the apology/excuse/damage control [...]

Photo-blending app Dubble is back from the dead

“I have no idea why I stuck at it,” says Adam Scott, co-founder of photo blending app Dubble, which is officially (re)launching today, in an overhauled , following a year-long hiatus off the app store while the team re-engineered the backend and applied some gloss and community-requested features to the front. The original MVP of Dubble launched on iOS all the way back in [Dubble] — at a time when Frontback was still splicing up people’s selfies. When I tested it out then Dubble-blended photos felt organic and [...]

Facebook’s new “Town Hall” feature helps you find and contact your government reps

In Facebook CEO Mark Zuckerberg’s published last month, [Public domain] he had for the social network in the days ahead – including one where its users became more “civically-engaged” and voted more often. Now, it seems Facebook has taken its first steps toward making that possible, through a new feature it’s calling “Town Hall.” This latest addition has just popped up on the “More” menu in Facebook’s mobile app, and offers a simple way for users to find and [...]

The argument for and against Facebook Messenger Day

The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some people are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean chat app for a chance at glory and riches. Yet there’s an even bigger audience of Stories newbies available to be seduced by a convenient feature where they already communicate. The iPhone wasn’t the first smartphone. Apple waited for [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

Twitch to relaunch Curse, acquired last year, as the more social Twitch Desktop App

Hot on the heels of , video game streaming site today announced its new desktop application, Twitch Desktop App. This is actually a rebranding of Curse App — an application  from the video game community and software maker Curse last year. Twitch says the now “enhanced” app will include community servers, voice and video messaging and game content distribution. One of the larger goals with Twitch Desktop App is to give streamers’ followers a place to connect, even when [...]

Facebook Messenger’s PM director Martinazzi leaves after launching Day

Completing almost 8 years at Facebook, Director of Product Management has left the company. His last product, . A Facebook “OG”, Martinazzi was well-liked and respected at the company. He worked with the growth team in some of Facebook’s breakout years before the IPO, and ran all of Messenger product during its modernizing 3.0 in 2013. Goofy and casual, but with the zeal of a true believer in the mission of connecting people, Martinazzi always struck me [...]