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Social Media

The argument for and against Facebook Messenger Day

The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some people are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean chat app for a chance at glory and riches. Yet there’s an even bigger audience of Stories newbies available to be seduced by a convenient feature where they already communicate. The iPhone wasn’t the first smartphone. Apple waited for [...]

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement. However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

Twitch to relaunch Curse, acquired last year, as the more social Twitch Desktop App

Hot on the heels of , video game streaming site today announced its new desktop application, Twitch Desktop App. This is actually a rebranding of Curse App — an application  from the video game community and software maker Curse last year. Twitch says the now “enhanced” app will include community servers, voice and video messaging and game content distribution. One of the larger goals with Twitch Desktop App is to give streamers’ followers a place to connect, even when [...]

Facebook Messenger’s PM director Martinazzi leaves after launching Day

Completing almost 8 years at Facebook, Director of Product Management has left the company. His last product, . A Facebook “OG”, Martinazzi was well-liked and respected at the company. He worked with the growth team in some of Facebook’s breakout years before the IPO, and ran all of Messenger product during its modernizing 3.0 in 2013. Goofy and casual, but with the zeal of a true believer in the mission of connecting people, Martinazzi always struck me [...]

That time Facebook went too far

Facebook’s attempts to clone Snapchat know no limit. The social networking giant is in the enviable position of owning a number of the world’s most used internet services and applications. Facebook the social network is closing in on two billion registered users — a level of global reach that is unprecedented in history — while its Messenger app counts one billion active users. The company has invested wisely, and two of its acquisitions are equally as popular and international. WhatsApp has more than a [...]

Chinese dating app Momo sees record revenue growth thanks to live streaming

Editor’s note: This post , an editorial partner of TechCrunch based in China. Momo, China’s top location-based social networking app, has  and added solid financial figures to back it up, according its most recent earnings report. The company, which was previously backed by Alibaba, went public when it . The firm’s revenue recorded a significant 524 percent year-on-year jump to $246.1 million in Q4 last year, while its annual revenue soared 313 percent to reach $553.1 million. Momo reported a non-GAAP earning per share [...]

How Facebook Messenger evolved into a chat camera

A picture is worth a thousand words… that no one wants to type on a tiny screen. And even if you did mash in all that text, it’d still lose the subtleties of sarcasm or sincerity. To express the full range of emotion, messaging apps must put us face-to-face despite our distance. “We like to think of the camera as the new keyboard,” Facebook Messenger product manager Tony Leach tells me. So nine months ago, his team embarked on [...]

Gobi raises $500K to take on Snapchat

Norwegian startup Gobi raised $500,000 at a $15 million valuation to take on Snapchat with its “Stories” communication tool. The platform enables users to create public and private groups where users can share photos and videos that stay around for three days before vanishing into digital pixel-dust. “We originally created a Snapchat group for our college,” says Kristoffer Lande, Gobi’s CEO. “And the group rapidly grew to 4,000 users. Snapchat wasn’t a big fan, so they shut it down after about 24 hours. [...]

Twitch introduces Pulse, its very own gamer news feed

With the introduction of its own in-house social stream, Twitch hopes users won’t stray too far beyond its purple walls. Twitch’s newest feature is called Pulse and will collect into one big gaming-obsessed feed the real-time social happenings of everyone you follow. Like any properly evolved social network, Pulse isn’t just for text updates. The social stream, which supports links from services including Vimeo, YouTube, Twitch, Imgur and Gfycat, will go live on Twitch’s mobile app, too. In practice, Pulse [...]