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Video Marketing

Captivating Videos

Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service. However, it’s also important [...]

PewDiePie

YouTube would be insane not to listen to the complaints of its community

PewDiePie is one of the most recognizable YouTubers. The 27-year old Gothenburg native is an international celebrity and a self-made millionaire, and it’s all thanks to his videos, where he yelps, shrieks, howls, and makes the occasional dirty joke. Needless to say, he’s not my cup of tea. And last week, he threatened to irrevocably delete the YouTube channel that’s given him all his success. This, he said, would happen when his subscriber count passed the 50 million mark, and was [...]

video marketing tips

5 Effective Video Marketing Tips & Ideas for Small Businesses

According to the Invodo report, “Video Statistics: The Marketer’s Summary 2014,” 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video. Since video seems to be the favored communication style of many consumers, video marketing is an effective tool to get your marketing message across, engage, and convert prospects to actual customers. Are you a small business owner? Are you struggling to develop an effective video marketing strategy? [...]

create video content

3 Tips for Getting Customers to Create Video Content for You

Video content is one of the most-shared forms of content on the internet. The average person views more than 30 videos per month, and a well-made marketing video can garner millions of view on YouTube. That kind of exposure can improve your brand recognition, attract new customers, and increase your sales. The downside of video marketing is that producing a professional-looking video is more expensive than writing a blog post or a list of tips. If you lack the technical [...]