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Website Tips

5 Ways to Improve Your Ecommerce Website

There are two main problems that plague all ecommerce merchants: lack of traffic, and lack of conversions. If you’ve been having trouble with either—or want to improve both…here are five awesome tips for you. First off, let’s make sure everyone knows the difference between traffic and conversion. We know it’s probably a trifling point for most of you, but just in case: Traffic: Generally speaking, the number of hits you get on your page. You can further qualify it as [...]

Responsive Website or Mobile App : Do You Need Both?

Responsive Website or Mobile App : Do You Need Both?

Choosing between a responsive website or a native app is more a business call than going into the technical capabilities of what each platform has to offer. The reason is that the same set of customers that access your business through a desktop could potentially connect with your brand on the go through their smartphones. For companies, apps are another medium to reach out to customers, just like a website or an advertisement. There is no debate about one vs. [...]

SEO 2017 - 5 Rock-Solid Strategies to Help You Rank

SEO 2017: 5 Rock-Solid Strategies to Help You Rank

To succeed with SEO in 2017 you need trust. Trust is the core component of Google’s relevancy-oriented search. Without trust, you’re simply not relevant. Yet, building trust is a double-edged sword and somewhat of a catch-22. For newcomers, especially, gaining visibility without trust has become incredibly difficult. However, without visibility, how are people supposed to garner those all-important shares and links to your content? If someone can’t discover your article, how are they supposed to engage with it and like [...]

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will eventually translate into brand recognition and sales. But digital marketing doesn’t quite work like that. In digital marketing, online traffic isn’t the number of people who see your [...]

website design

Simplying Website Design

If you are creating a new website for your business or personal needs, it may be tempting to go all-out and design a website with eye-popping graphics and multimedia effects. Before you do this, however, consider the negative aspects of having a complex website. The last thing you want is a website that is complicated and hard to maneuver. Website Ideas : How to create an effective presence online while keeping things simple and straightforward. Images are important for any [...]

web design

3 Valuable Web Design Tips for Small Businesses

Designing a business website isn’t as straightforward as you might think. There are so many factors you need to consider from the actual design through to the content that goes on it. Making just one simple mistake could have a significant negative impact on your brand. If you are setting up a website for your local business, then below you will discover 3 valuable web design tips that will help. 1. Always keep it simple By far one of [...]

The Foundation Of Designing Websites

The Foundation Of Designing Websites

Websites have become an integral part of everyone’s lives. People have personal websites that tell the world who they are. Businesses have websites that describe their services to their clients. It is no wonder that website design has become a popular career choice for many people. There always seems to be someone who needs a website built from scratch or redesigned. If you are interested in such a career, read this article to learn about some basics of web [...]

Mobile Website and Responsive Design

Difference Between a Mobile Website and Responsive Design

The way websites work has changed dramatically in recent years to include different platforms and browsers. For example, a mobile phone user doesn’t view websites the same way as someone using a laptop. Mobile websites are optimized to load faster by including limited content, fewer graphics. Basically, a mobile website acts as a skimmed down version of a company’s main website. However, some business owners opt for responsive design, which acts as a standalone website for their company regardless of what type [...]

mobile websites

Top 5 Benefits of Mobile Websites

Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites are formatted to be accessed by mobile handheld devices such as iPhones, Tablets, Androids and the Blackberry; they load faster [...]