Google Expands Maximize Conversions Bidding for TrueView for Action Ads by @MattGSouthernlmwsadmin
TrueView for Action campaigns are designed to drive leads and conversions by adding prominent CTAs and headline text overlays to video ads on YouTube.
Maximize conversions is a smart bidding strategy that helps advertisers get as much conversion volume as possible.
It utilizes Google’s machine learning capabilities to get the most out of a campaign’s budget with minimal work involved.
“Simply put, Maximize conversions is an easy and effective way to generate more of the website actions that are important to your business, like booking a trip, scheduling a test drive or requesting more information.”
It’s also an alternative option for advertisers who don’t meet the recommended threshold of 50 conversions per week for target cost-per-acquisition (CPA) bidding.
Google notes that Target CPA may be a better option for advertisers who have a specific ROI goal for their video campaigns.
To learn more about how to set up TrueView for Action campaigns, see Google’s step-by-step instructions.
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