Google Search Activates SOS Alert for Hurricane Florence by @MattGSouthern
Google has activated an SOS alert in the search results pages for Hurricane Florence.
The alert features a large red banner at the top, followed by a minimal search results page containing only the most pertinent information about Hurricane Florence.
This includes an expandable section of top news stories, a map of the affected area, latest tweets, and official government resources.
Google CEO Sundar Pichai confirmed this evening on Twitter that the SOS alert is active.
We’ve activated our SOS Alert for #HurricaneFlorence to provide relevant emergency info to those who may be in the storm’s path – please stay safe pic.twitter.com/fxkaeSzcsr
— Sundar Pichai (@sundarpichai) September 13, 2018
Although there were also reports of the alert being seen earlier in the day.
Looks like Google hasn’t completely given up those zero result pages #google #seo #serp (second screenshot for comparison) pic.twitter.com/TRgQBtyhgH
— Valentin Pletzer (@VorticonCmdr) September 12, 2018
Google is being commended for this initiative, which is sure to be valuable for those in need of immediate assistance.
The alert is active on both desktop and mobile devices.
Subscribe to SEJ
Get our weekly newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!
