How To Write A Good Article Without Being A Good Copywriter

When you start looking for information on the best way to develop a blog, you will quickly read that it is essential to have an unforgettable style, this little something more that will make you memorable among others. What you need is this famous “quality content”. These articles so captivating that your readers are subjugated.

The problem is that everyone does not share equally with writing. Some people are not at all comfortable with spelling, it can also be difficult to express his ideas … and do not even enter the question of style!

Yet, everyone may want to (or need to) speak on a blog. For example, a person may wish to share their passion about a particular life experience (being a parent of a premature baby, suffering from an illness or disability, going around the world, having a job retraining or a period of unemployment …). Similarly, an [ad_1] may want to open a blog to gain visibility and develop its turnover.

But how to write a blog article without being a good copywriter? How can you convey your ideas and emotions when you do not have an exceptional pen? Here are some tips that may help you make your mark!

1. Listen to your voice

Maybe you’re not lucky enough to have a flowing pen that’s nice to read … but whatever happens, you have things to tell you that you’re the only one who can tell it like that. You probably have an experience, anecdotes, accumulated knowledge, and all that value that nourishes your personality and makes your voice unique.

It is often this personality that a reader comes to look for on a blog. He will remember your seriousness, your humor, your kindness, the stories you tell … The emotion that emerges from your content is often much more important than the stylistic details you use.

So listen to your voice, it is naturally unique.

2. Correct or have your articles corrected

Everyone does not have a natural ease with spelling and it is a real problem. People who make a lot of mistakes are often thought to be careless or, worse yet, their bad spelling is associated with limited intelligence.

Let’s be clear: some may multiply errors of grammar and spelling, they still shine with their exciting ideas and creativity and it would be a shame to miss out on their articles. Nevertheless, from the point of view of a reader, a text with many faults can disturb the understanding of a subject.

How to find a happy medium? If you have difficulty with spelling, I suppose you are aware of it. You have probably already noticed it during your schooling. In this case, know that there are many tools to correct your articles, either free or by paying. You may also have someone around you who can read you before publication.

You are not asked for an absolute no-fault (even if, being realistic, there will always be readers who will reproach you for your mistakes by sometimes lacking delicacy and benevolence). However, dedicating time to this correction step is a mark of respect for your readers because a bad spelling can affect the readability and clarity of an article.

Some write without fault but without panache. Conversely, if you have the chance to have this flame, this voice to resonate in the blogosphere, we will gladly forgive you some mistakes since you have taken some care to correct the biggest mistakes.

3. Do not think too much about your readers (at the beginning)

What? Do not think of his readers? What egoism! This advice may seem contradictory because I often repeat on this blog that we must seek to bring added value to its visitors.

But to write a powerful blog post, you have to remember to be yourself. Often, when we start, we can tend to project ourselves into what we believe people want to read. We sometimes read other blogs before opening his own, we were inspired by other people … and without necessarily doing it on purpose, and it rubs off on us.

This influence can push you to play a role that is not necessarily yours. Or to be afraid to fail, to flop.

Think about the person you are (or aspire to be) natural without a blog … and remember that all styles exist and can find their audience. There is room for serious people and for funny people, for concise people and chatty people, for word lovers and for those who prefer the visual dimension … not to mention all bloggers who do not fit into any case!

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4. There is no miracle writing method

You can read all sorts of tips in the blogosphere on how to make your readers loyal and captivated by your words. How to become an influential blogger? How to amaze the whole world with your content? Good question, is not it?

Among all these tips, many are clever and fair but not all are suitable for everyone. So you have to learn to sort through everything you read.

For example, I hate using superlatives or making people believe that there is some kind of recipe for doing this or that. Similarly, I certainly adopt a conversational tone but I do not like to use too familiar language: “Damn, I messed up with this article, my readers hate me” (warning: I can still say sh*t for the sake of example, blogging requires great sacrifices ^^).

Just because it does not fit my personality. I do not like being sold a dream so I tend not to sell to others. And if you want to know why we react like that, I recommend this blog article on behavioral selling …

Conversely, other bloggers flourish fully in a familiar style or in a speech that is very motivational rather than factual.

Do not try to adhere to a so-called optimal way of writing. Of course, there are rules that govern web writing in a referencing perspective but the flexibility also has its place to keep his own style!

5. Writing a good blog article does not require being a writer

A blog and a novel do not meet the same standards of writing and what works in the literary world may have no impact on the web. To develop your blog and gain traffic, we can, of course, rely on the community that we form and the impact that we have on social networks, but we must admit that it is difficult today to ignore search engines.

However, they follow rules where very literary vocabulary and metaphors do not really have their place. They are looking for a match between a user’s request and the content you offer. However, a surfer will rather look for a “good restaurant in Paris” than ask Google “how to eat in the French capital”.

This is a terribly difficult reality for many lovers of the French language – of which I am a part – who would like to reconcile the beauty of the verb and the SEO … but things are what they are.

The good news is that a blog allows you to express yourself on the tone of the conversation, which makes the format much more accessible than if it required a sharp mastery of the language. Enjoy!

6. Start with your ideas and learn how to structure them

A priori, even if you are not a good copywriter, you have ideas. Maybe you have good ideas.

Try to imagine that you are talking to a friend about these ideas. If your ideas are clear in your head, you should be able to explain them to someone else. And if you can explain them, there is only one step to put these explanations on the paper (well, on your screen in this case!). Remember once again that a blog is a conversation space in the first place and not the medium that will make you a Nobel Prize winner for literature (maybe one day, maybe!).

And if you are criticized for the lack of quality of your posts?

Quality is not only a literary notion, it requires a much richer approach and I have already tried to define the famous quality content that is so often preached virtues.

If you are criticized, you can first identify issues that simply require some adjustments, such as correcting articles before they are published. In a second time, you can have a real reflection on the added value of what you bring compared to existing blogs in your theme.

Also keep in mind that with time and practice, writing becomes more fluid and words come easier. It is no coincidence that many great writers are forced into daily writing sessions. If you do not have the time to follow their example, you will often find that by writing regularly, you naturally adopt good reflexes.