How we misread 'new retail'

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The concept of ‘new retail’ turned two years old this month. Like innovation’, digital disruption’ and digital transformation’, ‘new retail’ is a concept that’s prone to multiple definitions and interpretations. Lack of common understanding has led to the reduced opportunity for meaningful discussion of its implications. As a Chinese concept, it is subject to further oversimplification as it is translated and explained to Western audiences.

In the sections that follow, I’m going to

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