Lego Technic creates live brand experience in China | CEI News

Lego Technicthe company’s product line of mechanically oriented products for more advanced builderslaunched its first live brand experience in China last weekend as part of a broader integrated PR and social campaign designed to build awareness for Technic in an important market for the brand.

Taking place at Indigo, a mall in Beijing, the activation brought to life Technic’s “Build for Real” ethos and mechanical nature by way of a “function lab”. The…