• (+60)17 7797986
LMWS.asia – Malaysia | Indonesia | SingaporeLMWS.asia – Malaysia | Indonesia | Singapore
  • Home
  • Company Profile
  • Our Services
    • Digital Marketing Strategy
      • What is Digital Marketing?
      • 10 reasons why you may need a digital marketing strategy
    • Content Marketing Services
      • Is Content King?
    • Email Marketing Services
    • Local SEO Services
    • Social Media Marketing Services
      • Social Media Build Brands
    • Video Marketing Services
    • Web Design Services
      • Why Responsive Web Design ?
      • Why Redesign Your Website ?
    • Website Security and Backups Services
      • The best website is a one that applies website security
  • Our Work
  • Articles
  • Contact
    • Privacy Center
    • Digital Millennium Copyright Act Policy
    • Privacy Policy
    • Terms and Conditions
    • LMWS Asia FAQs
Why Branding Matters

It’s Not You, It’s Your Story: Why Branding Matters

lmwsadmin2017-04-19T13:04:28+00:00
Branding brand, branding, corporate identity, more than a logo, problem branding, why branding matters
Kickstart Your Online Business With These 300+ Video Tutorials

How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far:

What the hell is branding?

Branding is more than a logo. It’s more than a website. It’s more than a business card. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.

Most entrepreneurs go to market not with a brand, but with an idea—an idea that can be so soulful and personal that it can be challenging to present and explain to others. You think everyone should intrinsically understand it, as you do—but they don’t. And that’s why you need to develop effective brand messaging.

One of the most frequent comments I hear is, “People just don’t understand us, our value and what we do, but we are absolutely the best at it.” That statement is a problem.

Branding is your story, and if you can’t tell it, then nobody will get it.

If you ever catch yourself making that sort of statement, take a step back. Because it is total BS. No one is that special. This is business, not Dr. Phil, and if you cannot communicate the value of what you bring to the market, the economy and the world, well then, you have a problem.

Branding is about knowing what you stand for and how you communicate the values and character of your product or service. As a company founder, this is not so much a design choice as it is a leadership decision. Your job as chief is to know exactly, concisely and in context what you stand for. You are the lone author of your story, your mission and your reason for being. How you tell it is your job.

In Michael Johnson’s Branding: In Five and a Half Steps, he strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease,Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

Related Resources

  • How Influencer Marketing Moves Beyond Raising Awareness
  • 5 Tips for Finding the Best Digital Marketing Agency for Your Business
  • 5 Industries Getting the Most ROI From Digital Marketing

Share this post

FacebookTwitterLinkedInGoogle +PinterestEmailWhatsApp

Related Posts

Dovetale wants to let brands of any size use influencer marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed... read more

attracting high end clients

10 Ways You Can Attract High-End Clients That Will Pay for Your Premium Product or Service

Maintaining healthy client relationships is essential to the lifeblood of your business operations. At times, it can be a love-hate... read more

Cultural blunders : Brands gone wrong

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm.... read more

Personal Name SEO for Personal Branding & Job Search

Future-Proof Your Personal Name SEO for Personal Branding & Job Search

Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name,... read more

digital marketing

5 Industries Getting the Most ROI From Digital Marketing

In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned... read more

How eCommerce Is Turning Stores Into Just Another Marketing Channel

How eCommerce Is Turning Stores Into Just Another Marketing Channel

Remember when a brand's website was little more than a 2.0 version of a brochure? In 2003, Prada's website... read more

The 7 Stages Of Branding

The 7 Stages Of Branding

Just yesterday I was talking to marketing head of an eCommerce company and he shared lots of insight about... read more

The art of Storytelling

In the epic classic “One Thousand and One Nights” a young woman named Scheherazade devises a brilliant plan to... read more

offline retail presence

The Importance Of Offline Retail Presence In An Online World

Today, the World Wide Web is ingrained as part of the day-to-day experience for all of us. From communicating... read more

Your logo is not your brand

Your logo is not your brand

All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not... read more

FREE Monthly Magazine for Business Owners

Download Our FREE Magazine Today! Click the report below :

Popular Posts

  • Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It!

    Broken links… the bane of every honest webmaster. The destroyers of websites! Well… not really. […]

  • How to Turn Excel into a Powerful Marketing Reporting Tool by @Supermetrics

    This is a sponsored post written by Supermetrics. The opinions expressed in this article are […]

  • Google Expands Maximize Conversions Bidding for TrueView for Action Ads by @MattGSouthern

    Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns. […]

Archives

Categories

Recommended

Labels

brand branding content marketing digital marketing digital marketing strategy don rsquo ecommerce facebook jennifer slegg lmws asia marketing strategy mobile marketing mobile website online exposures search console search engine search engines search results social media video marketingBranding Content Marketing Digital Marketing Ecommerce Marketing Strategy Mobile Apps Mobile Marketing Mobile Phone Reviews Mobile Websites Search Engine Optimisation Social Media Video Marketing Website Design Website Tips

Popular Search Terms

social media management, digital marketing agency Singapore, ecommerce website developer, website development, website designer, lmws asia, video creation, website developer, website content developer, digital marketing agency Asia, local mobile web solutions, mobile website developer, digital marketing agency Indonesia, lena khalid, video marketing, content marketing, digital marketing agency Malaysia, digital marketing agency, Singapore local mobile, directory digital marketing agency email mail
Tell Us What You Need So We Can Assist

Recent Posts

Asians are Romancing their Valentines Like Never Before
Asians are Romancing their Valentines Like Never Before
attracting high end clients
10 Ways You Can Attract High-End Clients That Will Pay for Your Premium Product or Service
digital marketing strategy
Six Steps To Achieve Digital Marketing Excellence
Why Digital Marketing is a top priority for business growth
Why Digital Marketing is a top priority for business growth?
5 Reasons Personal Branding is Non-Negotiable for 2018
5 Reasons Personal Branding is Non-Negotiable for 2018
Digital Marketing in 2018 Advanced Strategies and Tips for Best Results
Digital Marketing in 2018: Advanced Strategies and Tips for Best Results
luxury strategy
Marketing To A High-End Consumer, Using The Luxury Strategy
storytelling marketing strategy
5 Places to Use Storytelling in Your Marketing to Drive Sales
How to Build Content for Your Ecommerce Business
How to Build Content for Your Ecommerce Business
Digital Marketing Agency
5 Tips for Finding the Best Digital Marketing Agency for Your Business
Why Your Digital Marketing Strategy is a Failure
Influencer Marketing
How Influencer Marketing Moves Beyond Raising Awareness
Instagram’s fundraiser stickers could lure credit card numbers
Study Shows AMP Can Lead to Increase in Organic Search Traffic by @MattGSouthern
The Latest Google Search Console Updates: What You Need to Know by @sam_marsden
Google is Testing Favicons in the Top Stories Carousel by @MattGSouthern
How to Turn Excel into a Powerful Marketing Reporting Tool by @Supermetrics
Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It!
Google: Hreflang Not a Ranking Signal, But Will Drive Targeted Traffic by @MattGSouthern
Google’s Gary Illyes Explains How RankBrain Works by @MattGSouthern
Google Expands Maximize Conversions Bidding for TrueView for Action Ads by @MattGSouthern
Top 10 User Engagement KPIs to Measure by @MaddyOsman
An SEO Guide to URL Parameter Handling by @jes_scholz
Red Alert for Retail!
Google Chrome to Warn Users About Impostor Sites With Lookalike URLs by @MattGSouthern
Facebook pays teens to install VPN that spies on them
SEO Guide 2019: Your Strategy for This Year by @webceonews

About LMWS

Local Mobile Web Solutions (or called as LMWS Asia) offer smart marketing solutions for today’s small and medium-sized businesses. We know where your customers are online, and can help position your business in front of them. Every business is different, and will have its own challenges. That's why we offer digital marketing and mobile solutions that are based on your needs.

We only take on clients that we genuinely know we can help and together we'll set and achieve realistic goals, which is the key to a successful marketing campaign.

Follow Us On FB

LMWS.asia – Malaysia | Indonesia | Singapore
© Copyright Local Mobile Web Solutions | LMWS Asia 2019. All Rights Reserved.

Free Traffic

  • Home
  • Company Profile
  • Our Services
    • Digital Marketing Strategy
      • What is Digital Marketing?
      • 10 reasons why you may need a digital marketing strategy
    • Content Marketing Services
      • Is Content King?
    • Email Marketing Services
    • Local SEO Services
    • Social Media Marketing Services
      • Social Media Build Brands
    • Video Marketing Services
    • Web Design Services
      • Why Responsive Web Design ?
      • Why Redesign Your Website ?
    • Website Security and Backups Services
      • The best website is a one that applies website security
  • Our Work
  • Articles
  • Contact
    • Privacy Center
    • Digital Millennium Copyright Act Policy
    • Privacy Policy
    • Terms and Conditions
    • LMWS Asia FAQs