Author - lmwsadmin

How To Write A Good Article Without Being A Good Copywriter

When you start looking for information on the best way to develop a blog, you will quickly read that it is essential to have an unforgettable style, this little something more that will make you memorable among others. What you need is this famous “quality content”. These articles so captivating that your readers are subjugated. The problem is that everyone does not share equally with writing. Some people are not at all comfortable with spelling, it can also be [...]

Peyton Manning Vacations At Universal Orlando Resort In NFL Super Bowl Ad [Social Media Reactions]

Peyton Manning vacations at Universal Orlando Resort in NFL Super Bowl commercial. “Fear is not an option,” Peyton says as a rollercoaster plunges. In the ad, Manning tries to conjure up a spell at the Wizarding World of Harry Potter attraction. He also has encounters with other Universal staples such as the Hollywood Rip Ride Rockit roller coaster, minions, dinosaurs and churros. “You know, I really wanted to play quidditch, but we’re kind of a football family,” Manning says [...]

How Facebook stole the news business

Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its hoops only to be cut out of the equation. Instead of developing an owned audience of homepage visitors and newsletter subscribers, they let Facebook brainwash readers into thinking it was their source of information. Now Facebook is pushing into local news, but publishers should be wary of making the same crooked deal. It [...]

Profile: The man behind Dentsu’s ambitious content business | Analysis

Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is the development of areas such as original content that sets the company apart from most other advertising agencies, not just in Japan, but globally. The January promotion of Keiichi Yoshizaki as one of… Source link

6 Reasons To Diversify Digital Marketing Strategies For Brands

What’s the secret to digital marketing success? Think of it like investing in stocks; when you diversify your marketing approach for reaching potential customers you reduce your risk and extend your reach at the same time. Think about it. If you were dependent on Facebook for 80% of your leads, what would happen if Facebook suddenly decided to tweak its platform or shut shop? You would lose control over your brand and business. To enjoy the marketing mileage and results you’re [...]

Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your upcoming talk that will earn you a standing ovation. And you have nothing. We’ve all been there desperately trying to come up with something brilliant but it’s just not there. Your brain is spinning and spinning and it’s [...]

visual content

7 Ways to Improve Online Engagement With Visual Content

It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people cannot help but get drawn towards visually-appealing content. However, engaging your audiences with it is no mean task. Tips that can help improve online engagement with visual content : 1. Use visual content in your blog for social media engagement. Blog posts are [...]

Reduce Product Friction to Increase User Adoption and Retention

Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an overly complicated sign-up process to difficult-to-navigate menus, if too much friction exists, customers will not change their current behavior to use your product, no matter how great it is. That’s why it is critical to detect and anticipate friction points by monitoring a customer’s journey with your product. According [...]

PSA: Google’s art selfie feature is US only for now

Google’s Arts & Culture app has been around for about a year and half. But it’s taken an art selfie feature to generate a bit of viral interest in the app — with a steady stream of delighted/outraged tweets bubbling up over the weekend as users assessed the results of their fine art doppelgänger. Oh what price vanity, etc etc… Special thanks to the google arts & culture app’s doppelgänger feature for keeping me humble. pic.twitter.com/dhTese3mE5 — Susie Meister (@susie_meister) [...]