Author - lmwsadmin

Facebook rolls out new tools for group admins, plus badges and profiles for members

Facebook today a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their online communities, and helping members better connect with one another. The additions, inspired by user feedback, include support for welcome posts, badges, member profiles and other admin-level controls. The company met this June with hundreds of Facebook group admins at its first-ever  in Chicago. This allowed Facebook staff to hear directly from those who run online [...]

Keeping Color Consistent Across Print and Digital

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is crucial for brand recognition. Maintaining consistency can be a difficult and often frustrating challenge. There are many factors that can affect color. Relying on [...]

AOL Instant Messenger is shutting down after 20 years

The pioneering chat app that taught us to text is pulling the plug. On December 15th, AOL Instant Messenger will shut down after running 1997. AIM dominated online chat in North America at the turn of the century. But with SMS and social apps like Facebook and WhatsApp having conquered chat, AOL is giving up the fight with no planned replacement. “We know there are so many loyal fans who have used AIM for decades; and we loved [...]

Big brands aren’t dying and young people don’t hate them: Research | Analysis

Big brands are dying. Small brands are growing. Brand loyalty is declining. Young people distrust and reject big brands. Small brands command high loyalty. Digital media has leveled the playing field for small brands. Small brands don’t need advertising. Ecommerce makes it easy for small brands to grow.  Wrong, wrong, wrong, wrong, wrong, wrong, wrong and wrong, according to a new report published today by the Ehrenberg-Bass Institute for Marketing Science at the…

Learn How to Sell a Business Without a Loan

Are you thinking of selling your small business but the idea of offering seller financing or having it pre-approved for a bank loan is giving you second thoughts? Does a buyer already have his sights set on your business but he doesn’t have the funds to purchase it? Luckily, there is a way to have your cake (sell a business) and eat it too (without debt). Here is the answer: Have the buyer access his retirement funds on a [...]

Christopher Jackson Delivers Emotional Cover Of Stevie Wonder’s ‘As’ For Emmys In Memoriam

Christopher Jackson performed the In Memoriam at this year’s Emmys. Jackson sung Stevie Wonder’s “As”. Jackson started with the Maya Angelou poem Touched By An Angel before diving into Stevie Wonder’s “As.” Of course, it is always tough to lose people in the industry but the award In Memoriam provides touching tributes to those who have passed. It is a way to keep their memory alive and honor them all at once. Jackson did a great job in [...]

storytelling marketing strategy

5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is essential to life. So the question is, how can you sell more without bothering people and being “salesy”? The truth is, there are plenty of great companies that [...]

‪Instagram now autoplays video sound once turned on until you close the app

Autoplay audio can be annoying or convenient depending on the situation. Luckily Instagram has found a happy medium between defaulting autoplay video sound on or off. This weekend TechCrunch spotted that some Instagram videos in the feed were autoplaying with audio. Now Instagram has confirmed to us “this new update rolled out recently” and here’s how it works for all organic videos and ads. When you open Instagram, videos will still autoplay with the sound off. But if you tap [...]

You Have the Power to Create a Meaningful Life — 3 Tips to Make it Happen Today

Most everyone reading this piece understands that life goes by too quickly. Not that long ago my wife Michelle was bringing her 85-year-old father back from a doctor’s visit that revealed he had terminal cancer. He would live about six more weeks before he passed away. He was a special man that lived a great life, but as he drove away from the doctor that day, he said to his daughter, “it goes by in the blink of an eye.” [...]