Author - lmwsadmin

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning [...]

Innovation Lab: Buzzing Babies, Rewriting Memories and Laser Snakes

At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market brings audiences one step closer to the ideas and developments that will shape tomorrow. In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the [...]

Google makes it easier to add & remove emails from Customer Match lists in AdWords

Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. It’s also possible to completely replace the list with a new file without having to create a new Customer Match list. The options are now available from the edit window for existing lists in the Audiences section of the Shared Library. Being able to add emails to an existing list isn’t new, but this new workflow makes the process [...]

Improve Your Relationship with Mobile Users

Mobile marketing proving mettle in APAC

SINGAPORE – Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc and Mobile Marketing Association (MMA). Of the 324 marketing professionals from 17 markets polled, 59 percent found mobile marketing to be very effective, compared to 39 percent last year. Almost half of the respondents (46 percent) expected their mobile spending to increase by a quarter this year, although the [...]

Diversity key to boosting APAC agency talent pool

Agencies need to have a comprehensive strategy to increase diversity if they want to hire and keep hold of the best up and coming talent, according to Juliet Timms, founder of Grace Blue. Speaking to Campaign Asia-Pacific alongside Jean-Michel Wu, who recently joined the headhunting agency from McCann Worldgroup, Timms said diversity in the advertising and media industries “is as critical as in any other”. “We know that while 80 percent of consumer spending is influenced by women, 3 percent of [...]

New features may be coming to AdWords Responsive Ads

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image. Screen shot provided by Jonah Pessin, HeBS digital The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for responsive ads and the image [...]

Prescription lenses for Snap Inc.’s ‘Spectacles’ are now a thing, apparently

If you have a ‘four eyes is better than two’ approach to, you know, seeing; the Christmas season jut got a lot less blurry. Thanks to Rochester Optical, a lens manufacturer in Rochester, New York, you can now cop prescription lenses for your brand new Spectacles — if you can find them. Rochester Optical seems a trustworthy source for this type of customization. The company once made waves for being the first to sell prescription lenses for Snap Inc.’s equally ugly — but undoubtedly [...]

video marketing tips

5 Effective Video Marketing Tips & Ideas for Small Businesses

According to the Invodo report, “Video Statistics: The Marketer’s Summary 2014,” 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video. Since video seems to be the favored communication style of many consumers, video marketing is an effective tool to get your marketing message across, engage, and convert prospects to actual customers. Are you a small business owner? Are you struggling to develop an effective video marketing strategy? [...]

content marketing

How to Establish Expert Status with Content Marketing

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article topics. Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business. Content Marketing Write About the History of Your Niche One way to move towards an expert status is to collect facts, [...]