Read Our MWC Edition Online Todaylmwsadmin
The latest edition of our quarterly magazine is now available to read online.
The issue will be available at next week’s Mobile World Congress in Barcelona, but if you want a version to read on the plane out there – or if you’re stuck at home – we’ve got you covered.
Inside Issue 25, you’ll find our comprehensive overview of the past, present and future of mobile programmatic, from the early days of RTB through to header bidding. Plus, in our cover interview, OpenX co-founder Jason Fairchild shares his own take on the current state of technology.
We’ve also got an eight-page special on AI, from Alexa and chatbots to Watson and AI-CD, as we ask where the technology fits into the marketing industry. Plus reports on mobile-first flower business Bloom & Wild, how mobile marketing Turkcell has dealt with Turkey’s draconian Regulation of Electronic Commerce Act, and the inside story of Lockheed Martin’s Field Trip to Mars VR campaign.
You can read the online version by clicking here. And if you want to get your hands on a print copy, without picking one up at MWC, you can subscribe here.