Search Results - content creation for business

17 Tactics to Create Engaging & SEO-Friendly Content by @ronlieback

Some can create engaging content. Others can create SEO-friendly content. Few can do both. For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines. When engagement and SEO are aligned, both build upon each other’s mission. That’s the simple secret of digital marketing. For this alignment to flourish, technical SEO is crucial. But the most energy is absorbed by the copywriters. Sadly, most companies hire the cheapest [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

Octane AI boldly bets that Convos are the future of content

One billion people use Facebook Messenger every month. And no matter how bad the current perceptions of the bot scene are, that number is hard to ignore. Octane AI is counting on celebrity content creators to build conversational experiences that people actually want to have. With its public launch and the rollout of its content creation platform Convos, the Octane team is taking a gamble on the medium. If it catches on, the company will have a community-driven head start [...]

content marketing

How to Establish Expert Status with Content Marketing

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article topics. Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful business. Content Marketing Write About the History of Your Niche One way to move towards an expert status is to collect facts, [...]

Google Search Quality Rater Guidelines Updated: Beneficial Purpose, Creator Reputation & More

[girls]It has been a year since we last saw Google’s Search Quality Rater Guidelines updated, but they released a brand new version over the weekend.  Here is what has changed, with commentary about why it is important for site owners and tips they can take away from it to incorporate into their own sites. Once again, Google’s quality raters cannot impact your site directly in how it ranks in the search results.  But Google does use these ratings to ensure [...]

Top 7 Ranking Signals: What REALLY Matters in 2018? by @annaleacrowe

Every year it seems Google gives us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile usability became a ranking signal. Then, 2016 shifted content development as RankBrain came onto the scene. And, in 2017, there was a more significant push for more HTTPS websites. Now, in 2018, mobile page speed looks to be the next big ranking factor to focus on. All that said, John Mueller assures us that “awesomeness” is the key to ranking in Google. Awesomeness. — John ☆.o(≧▽≦)o.☆ [...]

4 Differences Between Digital Marketing and Traditional Media

Digital marketing isn’t simply another channel for sharing advertising. It’s not like you craft ads like companies have for generations, then share the ads across different channels, such as radio, TV, and print. And, while you may change the execution of your ad across media, you fundamentally kept the message the same and use similar main elements in your ads regardless of channel. Digital isn’t a channel. It’s a totally different way of looking at the world and engaging with [...]

‘Marijuana Millions’ Highlights Pot Entrepreneurs In California

GAD-BM / Pixabay This week, Marcus Lemonis travels to California, where “a new law that will soon allow any adult to buy cannabis legally,” according to CNBC. While medical marijuana has been legal for years, Prop 64 has sparked a Green Rush in the Golden State. Visiting Canndescent, founder Adrian Sedlin reveals that they market their product as a luxury brand. Their varieties are named after moods, including “Connect” and “Charge,” which Sedlin explains makes the product relatable and accessible. [...]