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Profile: The man behind Dentsu’s ambitious content business | Analysis

Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is the development of areas such as original content that sets the company apart from most other advertising agencies, not just in Japan, but globally. The January promotion of Keiichi Yoshizaki as one of… Source link

visual content

7 Ways to Improve Online Engagement With Visual Content

It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people cannot help but get drawn towards visually-appealing content. However, engaging your audiences with it is no mean task. Tips that can help improve online engagement with visual content : 1. Use visual content in your blog for social media engagement. Blog posts are [...]

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, [...]

content is king

Creating Epic Content Marketing on a Tight Budget

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off. Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its [...]

Invest in Content Marketing

How Much Should You Invest in Content Marketing?

Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying for the strategy you use, in terms of the labor and the time you personally invest. Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work, which leads to a perpetual cycle of [...]

invest in Content Marketing

Content Marketing Methods to Stay Above Your Competition

Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold. With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers and publishers are leaving their pay-per-click and display tactics in the closet and opting for the gold medal of all advertising methods : content marketing. Here are [...]

Does Content Actually Bring in Customers

Does Content Actually Bring in Customers?

Melts in your mouth, not in your hand. Just do it. Got Milk? You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales through the roof. Such is the power of content. Relationships. Content marketing, when done right, develops relationships of trust that result in new business. “Today’s content marketing is not about distracting the customer,” said Michael Stelzner of Social Media Examiner. “It’s to attract them [...]

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

Amplify Your Content Marketing Results by Using These 4 Simple Tips

Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: – Building brand awareness – Assisting in lead generation – Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision – Pushing “on the fence” prospects to convert – Attracting inbound links for search-engine optimization purposes – Expanding your reach via social sharing While most businesses know they need to do content marketing, many don’t gain much traction. In an effort [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]