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Facebook Lets Users Create New Types of Video Content by @MattGSouthern

Facebook is introducing new video features which will let users create interactive video content. A new set of features will let publishers add quizzes, polls, challenges, and gamification to their videos. In gameshow-like fashion, viewers can interact with the videos as well as be eliminated or advance through the games based on right or wrong answers. Facebook is introducing these features as a way to make videos more than a passive experience. “We believe that watching video doesn’t have to be passive, and [...]

New Twitter Updates Aim to Make Content Easier to Find by @MattGSouthern

Twitter announced a series of new features on the way, which are all designed around making content easier to find. The company wants to change how people discover information around breaking news, live events, and other topics they care about. In an effort to realize its vision, Twitter is enhancing the timeline, notifications, the ‘Explore’ section, and the ‘Moments’ section. Here’s a rundown of all the updates that are on the way. ‘Explore’ section: Twitter is experimenting with organizing this section by topic [...]

Google: Multiple Sites on Same IP is Not a Problem, But Similar Content Is by @MattGSouthern

Google’s John Mueller recently clarified that having multiple sites on the same IP address is not inherently a problem. However, it may become a problem if those sites have very similar content. This topic came up during a webmaster central office hours hangout. An individual was concerned about a decline in traffic amongst multiple sites on the same IP address. In addition to being on the same IP address, the webmaster described these sites as having very similar content and site structure. Mueller [...]

7 Ways to Get More Mileage For Your Trade Show Social Content After The Show

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. I’ve always found trade shows to be fun–pure adrenaline and exciting for me, as a solo, to work with people for a few days–but yet challenging considering the days are usually long (9-12 hours, usually) and devoid of solid [...]

Profile: The man behind Dentsu’s ambitious content business | Analysis

Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is the development of areas such as original content that sets the company apart from most other advertising agencies, not just in Japan, but globally. The January promotion of Keiichi Yoshizaki as one of… Source link

visual content

7 Ways to Improve Online Engagement With Visual Content

It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people cannot help but get drawn towards visually-appealing content. However, engaging your audiences with it is no mean task. Tips that can help improve online engagement with visual content : 1. Use visual content in your blog for social media engagement. Blog posts are [...]

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

4 Reasons Why Your Business Should Invest in Content Marketing

Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast, [...]

content is king

Creating Epic Content Marketing on a Tight Budget

What’s the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.” But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off. Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its [...]

Invest in Content Marketing

How Much Should You Invest in Content Marketing?

Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you will still be paying for the strategy you use, in terms of the labor and the time you personally invest. Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work, which leads to a perpetual cycle of [...]