Agency of the Year 2020 winners: South Asia | Advertising
> See all 2020 Agency of the Year Awards coverage < AGENCY AWARDS Category Award Agency / Brand Market Entry ID India Creative Agency of the Year Silver BBDO India…
> See all 2020 Agency of the Year Awards coverage < AGENCY AWARDS Category Award Agency / Brand Market Entry ID India Creative Agency of the Year Silver BBDO India…
The World Federation of Advertisers (WFA) has launched a new training programme, called the Asian Marketing Leaders Program (AMLP). The aim is "to equip the next generation of APAC CMOs…
Google reportedly plans to reduce its marketing budget as the world’s biggest advertising company scales down its own brand messaging amid the coronavirus pandemic. Citing an internal email from an…
A survey done by Smart Insights , 46% of brands don't have a defined digital marketing strategy, while 16% do have a strategy but haven't yet integrated it into their…
From an upstart helping his agency find a marketing footing in the e-sports category to a veteran who was a contributing architect to the industry’s inception, this year’s just published…
Promotional video featuring the work of three artists in inspiration of the new name. Yesterday, Airbnb revealed its Chinese brand name—a three-character moniker 爱彼迎 (ài bǐ yíng). Individually, the…
Sam Ahmed, chief marketing officer of MasterCard APAC, has resigned to take up a new position with another brand, Campaign Asia-Pacific has learned. Ahmed, who will remain in Singapore, said his…
Dive Brief: Publicis Groupe experienced another run of growth in the third quarter, with organic revenue up 5.3% year-over-year, according to an earnings statement. Strong performance led the ad-holding company…
Dive Brief: Hanes is offering a twist on the Victorian Era with a new campaign set in its founding year of 1901, per a press release. Developed with partner The…
Dive Brief: Horizon Media and Nielsen partnered on a solution to help marketers better account for multicultural audiences in their communications and media planning, according to an announcement. Horizon developed…