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digital marketing strategy

10 reasons why you may need a digital marketing strategy

A survey done by Smart Insights , 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. Thus, if you don’t have a digital marketing strategy in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes? Why Your Company Needs Digital Marketing Strategy 1. Directionless We find that companies without a digital marketing strategy (and many [...]

Who are the final 50 in our China Digital A-List 2017? | Advertising

From an upstart helping his agency find a marketing footing in the e-sports category to a veteran who was a contributing architect to the industry’s inception, this year’s just published China Digital A-List represents the leaders of China’s digital scene from past to present. This members of the cohort share a collective memory of the birth of new industries, the introduction and survival of the country’s freshest and most useful ideas and, last but not least, the ability to [...]

MasterCard’s APAC marketing chief resigns | Marketing

Sam Ahmed, chief marketing officer of MasterCard APAC, has resigned to take up a new position with another brand, Campaign Asia-Pacific has learned.  Ahmed, who will remain in Singapore, said his new position will be made public later this month. He added that he has had a wonderful experience at MasterCard and departed on the friendliest of terms. “I leave MasterCard with great passion for their brand and what they do,” he said. Ahmed came to MasterCard in October 2013 as [...]

Digital Marketing Agency

We create amazing solutions for our clients CONTENT is the reason SEARCH began in the first place A cost-effective way of regularly keeping your clients up-to-date Building a website without SEO is like building a road without direction Social Media - Be where your customers are! It's not what you upload it's the strategy with which you upload and feels like. Design is how it works. Design is not what it just looks like Is [...]

Move and win roundup: Geometry Global, DAN, Isobar, McCann, BBC and more | Advertising

PEOPLE MOVES Geometry Global Singapore appointed Jane Perry as managing director, reporting to Diana Cawley, Asia Pacific CEO. Perry has 17 years of experience and was most recently MD for APAC at The Client Relationship Consultancy. Prior to that, she was MD of WPP retail and branding agency Fitch Southeast Asia.  BBC World Japan named Dan Inamoto as its managing director.  Inamoto comes to BBC from AKQA Japan where he was business director.  With a background in digital activation, he [...]

How to Build Content for Your Ecommerce Business

How to Build Content for Your Ecommerce Business

Organic search is one of the primary drivers of traffic for most ecommerce businesses. And, over time, the content you provide those searchers can become a powerful source of conversions, too. But search engine optimization — or SEO — requires a long-term perspective. The content you publish and the strategies you implement today won’t necessarily lead to explosive results tomorrow. Nevertheless, if you ever decide to sell your business, building your content archive helps you prepare for that eventuality. Content, [...]

Move and win roundup: Y&R, Saatchi & Saatchi, WPP, IPG Mediabrands and more | Advertising

PEOPLE MOVES Y&R Singapore appointed Shirley Tay, formerly MD with Zoo Group, as CEO and Janelle Goh, formerly regional account director on Colgate Palmolive at Red Fuse Communications in Hong Kong, as senior account director. Tay was MD of Ogilvy & Mather Singapore prior to Zoo, while Goh started her career with Grey Global Group in Malaysia. Saatchi & Saatchi appointed Toby Talbot, formerly chief creative officer at DDB in Sydney, to the same post, partnering with MD Paul Wilson [...]

Move and win roundup: InMobi, Publicis, Ogilvy, Dragon Rouge, Text100, more | Advertising

PEOPLE MOVES InMobi appointed Stuart Bartram as VP of brand solutions and programmatic for Asia Pacific, Middle East and Africa (APMEA). He was most recently MediaMath’s Australia and New Zealand country manager, and was APAC MD at Rubicon Project prior to that.  Publicis Communications appointed Fabienne Balleux as general manager of Luminous Experiential MSLGroup in Singapore. She has more than 15 years of experience in event, out of home and experiential display management, and was previously events director of multi-services [...]