5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…
11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy via @JuliaEMcCoy
Blogs With Impactful Content Marketing StrategiesSocial Media Content That ConvertsVisual Content That Motivates Consumers to BuyEffective Video Content Marketing ExamplesContent Marketing Is a Must for Any Marketing StrategyWhen it comes…
E.l.f. Cosmetics, Chipotle embrace buzzy digital channels for makeup collab
Dive Brief: E.l.f. Cosmetics and Chipotle Mexican Grill have teamed up to offer a limited-time menu item and a makeup collection inspired by the fast-casual chain's burrito ingredients. The brands…
5 reasons WebAR should be part of your marketing plan
Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global revenues in 2019…
Agency of the Year 2020 winners: South Asia | Advertising
> See all 2020 Agency of the Year Awards coverage < AGENCY AWARDS Category Award Agency / Brand Market Entry ID India Creative Agency of the Year Silver BBDO India…
Social platforms’ explosive revenue growth signals pandemic weight on digital has lifted
Social media companies Facebook, Twitter and Pinterest posted blowout revenue gains in third-quarter earnings released Thursday, a sign that disruptions related to the coronavirus pandemic have cooled and that marketers…
WFA launches Asian Marketing Leaders Program for aspiring regional CMOs | Marketing
The World Federation of Advertisers (WFA) has launched a new training programme, called the Asian Marketing Leaders Program (AMLP). The aim is "to equip the next generation of APAC CMOs…
Is Your Business Prepared to Jump on the Digital Trend?
Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C.…
Workload up for 82% of in-house creative teams, driven by demand for digital content
Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new…
Google could cut marketing budget ‘by half’ this year | Marketing
Google reportedly plans to reduce its marketing budget as the world’s biggest advertising company scales down its own brand messaging amid the coronavirus pandemic. Citing an internal email from an…