How to Build a Strong Social-Media Presence
Can you really do social media in 30 minutes each day successfully? When I see article titles or headlines claiming that you can automate your posts and work smarter on…
5 Tips for Finding the Best Digital Marketing Agency for Your Business
As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding…
Why Your Digital Marketing Strategy is a Failure
On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they…
How Influencer Marketing Moves Beyond Raising Awareness
One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are…
6 Tips on Running Micro-Influencer Campaigns
When you're the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer…
How to View Your Social Media Efforts
Take a look at the social media marketing of any number of small businesses and you will likely see the same mistakes repeated over and over again. For a great…
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We need to go niche to avoid a content marketing crisis
Content marketing is at a real tipping point, and agencies need to get a grip before the industry implodes. Ever since the first Google Panda and Penguin updates at the…
Responsive Website or Mobile App : Do You Need Both?
Choosing between a responsive website or a native app is more a business call than going into the technical capabilities of what each platform has to offer. The reason is…
Eight Cheat Codes To Step Up Your Content Marketing Game
Tips. Hacks. Cheat codes. We all want shortcuts to success. Silver bullets that save time, money and energy. But well, those are hard to come by. As soon as someone…