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Digital Marketing Agency

5 Tips for Finding the Best Digital Marketing Agency for Your Business

As the CEO of a boutique Digital Marketing Agency, I am often asked my opinion on all things relating to my field. Frequently, I am solicited for my expertise regarding how to find and select the best digital marketing agency for businesses of all sizes. Now, of course, I’m going to be a bit biased, but, in all honesty, my own digital marketing company is not always going to be the best for every business. It is imperative to find [...]

digital marketing strategy

Six Steps To Achieve Digital Marketing Excellence

When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you. For us, it is about providing customers one thing: the right direction to reach digital marketing excellence. As an agency, we don’t just think about our customers — we have to think about our customers’ customers. Achieving digital marketing excellence means being able to reach the right audience, creating content to be more [...]

digital marketing

3 of the Top Opportunities and Challenges for Digital Marketing in 2018

Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2018. But, in your rush to jump onto the latest trend bandwagon, don’t overlook the importance of battle-tested strategies, like local listing optimization, or online reputation management. Recently, I sat down with Peter Handy, CEO of Dallas-based digital marketing agency Advantix Digital, to discuss the future of digital marketing trends in 2017. Because Advantix, founded in 2001, was [...]

Ben Carson Found $500 Billion In Accounting Errors At Housing And Urban Development [Fact Check]

Flickr U.S. Housing and Urban Development (HUD) director Ben Carson found more than $500 billion in accounting errors at the federal agency; however, the audit was initiated before Carson assumed his position at HUD, and it reckons an aggregate figure of accounting errors and not an actual recovery of $500 billion in funds. Some sites were misleading the story giving Carson all the credit without proper context. Where did the misleading story originate? On April 6, 2017, the Daily Wire [...]

Move and win roundup: InMobi, Publicis, Ogilvy, Dragon Rouge, Text100, more | Advertising

PEOPLE MOVES InMobi appointed Stuart Bartram as VP of brand solutions and programmatic for Asia Pacific, Middle East and Africa (APMEA). He was most recently MediaMath’s Australia and New Zealand country manager, and was APAC MD at Rubicon Project prior to that.  Publicis Communications appointed Fabienne Balleux as general manager of Luminous Experiential MSLGroup in Singapore. She has more than 15 years of experience in event, out of home and experiential display management, and was previously events director of multi-services [...]

Brands nervously await CCTV’s ‘name and shame’ night | Marketing

Tomorrow’s World Consumer Rights Day, also known as ‘3.15’ in China, is a day that can strike fear into the hearts of consumer-facing brands in China. That’s because 15 March is the day the national broadcaster CCTV (China Central Television) airs an exposé show that has the ability to push corporate communicators instantly into crisis-management mode. Broadcast since 1991, the programme has in the past left brands such as Apple, Nikon and food app, dealing with fallout on [...]

Wordplay welcome in HK, but poor efforts will be pun-ished | Analysis

While puns and wordplay are technically not allowed in mainland China, Hong Kong creatives find them to be irresistible and effective—most of the time. Puns and wordplay are a part of everyday life in Hong Kong society. Cantonese, spoken by 89.5 percent of the population, is written in traditional Chinese characters, but is richer in tones and retains archaic phonetic elements Putonghua has lost. Certain puns work for both Cantonese and Putonghua due to their shared written forms, such [...]

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help inform marketers’ plans for this year. Just over half of US adults say they celebrate Valentine’s Day, and they continue to spend more, online in particular, according to the National Retail Federation. Who’s spending the most? Unmarried men ages 25-34, according to a composite of studies. However, when it comes to search, it seems women are [...]

2016: The Year in 36 Posts

As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January. Not all of these would qualify, in everyone’s eyes, as the biggest things that happened in mobile that month, but for us they are the stories the trends and issues that have shaped the industry throughout the year. We hope you enjoy out review of 2016. We’ll be [...]